Download - Online & Social Strategy
Online & Social Strategywith Patrick Blampied
What we’re covering:• Technical innovation and the evolution of human
communication • The context of online & social – Why do it?• Choosing Platforms• What works well – Content and Strategy• Common Traps• A live demo of tooling up with a digital arsenal• Some technical terms - Hashtags, @ symbols and
walled gardens• Open question time
Technical innovation and the evolution of human
communication
The context of online & social Why do it?
If I was starting my own media empire, I would do it to...
EducateActivateEntertain
InformCreate change
Gain power & influenceMake money
Fundamentally - Why are you building an audience?
Choosing PlatformsWebsite/blog vs. Walled garden
FacebookTwitter
Google+Youtube
InstagramOthers?
What content works well
• Pictures - 50% more engagement• Writing your articles• Sharing other peoples articles and
content• Timely content• Questions and polls• Evergreen Content
What strategies work well
• Content commitment plan• Sell your content - Why would I read this? The
two second test• Balance• When are your fans are online?• Feedback from data• Mobile app - Talk on the go• Sign off if multiple voices• Schedule posts• Know your demographic
Common Traps
• The same rules apply as any other broadcast medium
• Shouting• Talking AT your audience• Syndication• Out of date info• Not replying to messages and comments• Replying slowly• Not using the account at all• Losing your password
Master email account and distributed password management
Live demo: Tooling up with a digital arsenal
Website/BlogMailchimp
Facebook PageTwitter
Youtube
Twitter Guide Bookhttp://mashable.com/guidebook/twitter/
Facebook Guide Bookhttp://mashable.com/guidebook/facebook/
Questions?