![Page 1: Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013](https://reader036.vdocument.in/reader036/viewer/2022070408/56649e5d5503460f94b55c58/html5/thumbnails/1.jpg)
Online Video – What traditional content producers need to learn.Philip Werner – UFA Fiction / UFA LAB
Dec. 6th, 2013
![Page 2: Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013](https://reader036.vdocument.in/reader036/viewer/2022070408/56649e5d5503460f94b55c58/html5/thumbnails/2.jpg)
/ A FREMANTLEMEDIA COMPANY
CONTENT is important
but COMMUNITY is king!
How do formats work on YouTube?
![Page 3: Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013](https://reader036.vdocument.in/reader036/viewer/2022070408/56649e5d5503460f94b55c58/html5/thumbnails/3.jpg)
/ A FREMANTLEMEDIA COMPANY
How do formats work on YouTube?
YouTuber / Faces
Community
Sympathy
Exchange
Same Interests
Social Network
Video Platform
Search Engine
Emotions
![Page 4: Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013](https://reader036.vdocument.in/reader036/viewer/2022070408/56649e5d5503460f94b55c58/html5/thumbnails/4.jpg)
/ A FREMANTLEMEDIA COMPANY
What are success factors?
Social Network
Video Platform
Search Engine
Relevance for consumer!
![Page 5: Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013](https://reader036.vdocument.in/reader036/viewer/2022070408/56649e5d5503460f94b55c58/html5/thumbnails/5.jpg)
/ A FREMANTLEMEDIA COMPANY
What are success factors?
Relevance
Exchange
Same interests
Community
Emotions
![Page 6: Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013](https://reader036.vdocument.in/reader036/viewer/2022070408/56649e5d5503460f94b55c58/html5/thumbnails/6.jpg)
/ A FREMANTLEMEDIA COMPANY
What are success factors?
Exchange
Same interests
Community
Emotions
Personality
Authenticity
![Page 7: Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013](https://reader036.vdocument.in/reader036/viewer/2022070408/56649e5d5503460f94b55c58/html5/thumbnails/7.jpg)
/ A FREMANTLEMEDIA COMPANY
YouTube's value proposition
YouTube has become the stage for new talent,
music television was in the past.
![Page 8: Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013](https://reader036.vdocument.in/reader036/viewer/2022070408/56649e5d5503460f94b55c58/html5/thumbnails/8.jpg)
/ A FREMANTLEMEDIA COMPANY
Where are we heading?
Cost efficiency
Professionalization
Talent Management
Advertising Spendings
![Page 9: Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013](https://reader036.vdocument.in/reader036/viewer/2022070408/56649e5d5503460f94b55c58/html5/thumbnails/9.jpg)
/ A FREMANTLEMEDIA COMPANY
Where are we heading?
Small vs. Large Screen
Shortform vs. Longform
Premium Productions
Branded Entertainment
![Page 10: Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013](https://reader036.vdocument.in/reader036/viewer/2022070408/56649e5d5503460f94b55c58/html5/thumbnails/10.jpg)
/ A FREMANTLEMEDIA COMPANY
Thank you!