Order Tracking When Bronto and Your Commerce Platform Collide
Agenda
• Order Import
• Integrations & Services
• Magic
• Takeaways
• Questions
Order Import Wait, What’s An Order?
Order Import
Data to Capture
• Order ID • Order Date • List of Products Purchased:
• SKU • Name • Category • Description • Image • URL
• Quantity • Price
• Contact Association • Delivery Association (optional)
Order Import - JavaScript
addOrder();
Order Import – JavaScript Tips
• Place on Order Confirmation page
• Captures orders going forward once implemented, no history
• Only an Add • Will duplicate items if order ID already exists
• If not using a private domain, leverage URL Tracking Parameters to create a first-party cookie
Learn more in the app: Home è Settings è Data Exchange
Order Import - API
addOrUpdateOrders(orderObject[] orders);
deleteOrders(orderObject[] orders);
Order Import – API Tips
• Can capture historical orders
• If the order ID already exists, it will perform an Update • The order date and products array will be updated if not null
• The entire products array will be replaced during an Update
• You cannot modify any tracking data with an Update: • email • contactID • tid • deliveryID • etc…
Learn more in the API doc / code samples at dev.bronto.com
Order Import – General Tips
• Email is top priority • If you pass in a tid or contactID as well as an email and they do not
match, the email is used and the others are disregarded
• Tax, Shipping, Discount • Add in as additional items • Can use a negative number for Discount • Will render specially in reports
Integrations & Services Don’t Reinvent the Wheel
Existing Integrations
Bronto Professional Services
• Order Upload • Regularly scheduled FTP upload of order information
• Bronto Extension for Magento Implementation • Install, configure and validate extension
• Developer Kickstart • Provide a step-by-step project plan
• Strategic Sprints • Post-Purchase Series • Lapsed (or Never) Purchaser Series • VIP / Loyalty Program Messaging
Learn more at http://bronto.com/services/scope
The Magic Happens in Bronto TA-DA!
Split Revenue By Channel
Contact Orders & RFM
Segmentation
** BMP comes with allocation of the most recent 100k orders
• Only affects segmentation on order data • Want to bring in full history for reporting & RFM • Can purchase additional blocks of 100k
Use Cases
• Upgrade & Cross-Sell
• Customer Lifecycle Management • Never Purchased • First-Time Buyers • VIPs • Lapsed Purchasers
• Do Not Clean Recent Purchasers From Your List
• Highly Targeted and Relevant Messaging
• Determine Your Focus by Analyzing Orders
Cross-Sell In 4 Easy Steps
Cross-Sell: Step 1
Create Message
Cross-Sell: Step 2
Create Segment
Cross-Sell: Step 3
Create Workflow
Cross-Sell: Step 4
Profit.
What To Remember Like an elephant
Key Takeaways
• Must. Import. Orders.
• Leverage Existing Integrations
• Get Help From Bronto Professional Services
• The Magic Happens in Bronto
Questions? Thank You! [email protected] Professor Marvel
