×
Log in
Upload File
Most Popular
Study
Business
Design
Technology
Travel
Explore all categories
Download -
Osservatorio Branded Entertainment...raccontano I'effcacia di una strategie basate sul branded entertainment di tre grandi aziende italiane. Fabrizio Raschina, Head of Adversing &
Download
Transcript
Page 1
http://getfireshot.com/pdf_aHR0cDovL2JpdC5seS90b3BzaXRlc2ZvbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQv
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvcmFzc2VnbmFzdGFtcGEuaHRt
http://getfireshot.com/pdf_aHR0cDovL2Jsb2cuY29tdW5pY2F0aS1zdGFtcGEubmV0Lw==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvdHJvdmEtbGF2b3JvLmh0bQ==
http://getfireshot.com/pdf_aHR0cHM6Ly9yZWdpc3RyYXppb25lLmNvbXVuaWNhdGktc3RhbXBhLm5ldC8=
http://getfireshot.com/pdf_aHR0cHM6Ly9zZWN1cmUuY29tdW5pY2F0aS1zdGFtcGEubmV0Lw==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQv
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY3QvY29yc2kuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2dlc3Rpb25lLWRlbGxvLXN0cmVzcy1wc2ljb3NvbWF0aWNhLWUtcHJldmVuemlvbmUtZGVpLXJpc2NoaS5odG1s
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY3QvYXppZW5kYWxpLmh0bWw=
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2F4aW9tYS1jbG91ZC1jcHEtYXV0b21hdGl6emEtbGEtcmV0ZS1jb21tZXJjaWFsZS1kZWxsZS1hemllbmRlLXByb2Nlc3NpLWRpLWNvbmZpZ3VyYXppb25lLXByZXZlbnRpdm8tZS1vZmZlcnRhLXNlbXByZS1waS1yYXBpZGktcHJlY2lzaS1lLXBlcnNvbmFsaXp6YXRpLXBlci1nYXJhbnRpcmUtdW5hLXJhY2NvbHRhLW9yZGluaS1pbi10ZW1wby1yZWEuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2F4aW9tYS1jbG91ZC1jcHEtYXV0b21hdGl6emEtbGEtcmV0ZS1jb21tZXJjaWFsZS1kZWxsZS1hemllbmRlLXByb2Nlc3NpLWRpLWNvbmZpZ3VyYXppb25lLXByZXZlbnRpdm8tZS1vZmZlcnRhLXNlbXByZS1waS1yYXBpZGktcHJlY2lzaS1lLXBlcnNvbmFsaXp6YXRpLXBlci1nYXJhbnRpcmUtdW5hLXJhY2NvbHRhLW9yZGluaS1pbi10ZW1wby1yZWEuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2F4aW9tYS1jbG91ZC1jcHEtYXV0b21hdGl6emEtbGEtcmV0ZS1jb21tZXJjaWFsZS1kZWxsZS1hemllbmRlLXByb2Nlc3NpLWRpLWNvbmZpZ3VyYXppb25lLXByZXZlbnRpdm8tZS1vZmZlcnRhLXNlbXByZS1waS1yYXBpZGktcHJlY2lzaS1lLXBlcnNvbmFsaXp6YXRpLXBlci1nYXJhbnRpcmUtdW5hLXJhY2NvbHRhLW9yZGluaS1pbi10ZW1wby1yZWEuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2F4aW9tYS1jbG91ZC1jcHEtYXV0b21hdGl6emEtbGEtcmV0ZS1jb21tZXJjaWFsZS1kZWxsZS1hemllbmRlLXByb2Nlc3NpLWRpLWNvbmZpZ3VyYXppb25lLXByZXZlbnRpdm8tZS1vZmZlcnRhLXNlbXByZS1waS1yYXBpZGktcHJlY2lzaS1lLXBlcnNvbmFsaXp6YXRpLXBlci1nYXJhbnRpcmUtdW5hLXJhY2NvbHRhLW9yZGluaS1pbi10ZW1wby1yZWEuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2F4aW9tYS1jbG91ZC1jcHEtYXV0b21hdGl6emEtbGEtcmV0ZS1jb21tZXJjaWFsZS1kZWxsZS1hemllbmRlLXByb2Nlc3NpLWRpLWNvbmZpZ3VyYXppb25lLXByZXZlbnRpdm8tZS1vZmZlcnRhLXNlbXByZS1waS1yYXBpZGktcHJlY2lzaS1lLXBlcnNvbmFsaXp6YXRpLXBlci1nYXJhbnRpcmUtdW5hLXJhY2NvbHRhLW9yZGluaS1pbi10ZW1wby1yZWEuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2F4aW9tYS1jbG91ZC1jcHEtYXV0b21hdGl6emEtbGEtcmV0ZS1jb21tZXJjaWFsZS1kZWxsZS1hemllbmRlLXByb2Nlc3NpLWRpLWNvbmZpZ3VyYXppb25lLXByZXZlbnRpdm8tZS1vZmZlcnRhLXNlbXByZS1waS1yYXBpZGktcHJlY2lzaS1lLXBlcnNvbmFsaXp6YXRpLXBlci1nYXJhbnRpcmUtdW5hLXJhY2NvbHRhLW9yZGluaS1pbi10ZW1wby1yZWEuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2F4aW9tYS1jbG91ZC1jcHEtYXV0b21hdGl6emEtbGEtcmV0ZS1jb21tZXJjaWFsZS1kZWxsZS1hemllbmRlLXByb2Nlc3NpLWRpLWNvbmZpZ3VyYXppb25lLXByZXZlbnRpdm8tZS1vZmZlcnRhLXNlbXByZS1waS1yYXBpZGktcHJlY2lzaS1lLXBlcnNvbmFsaXp6YXRpLXBlci1nYXJhbnRpcmUtdW5hLXJhY2NvbHRhLW9yZGluaS1pbi10ZW1wby1yZWEuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2F4aW9tYS1jbG91ZC1jcHEtYXV0b21hdGl6emEtbGEtcmV0ZS1jb21tZXJjaWFsZS1kZWxsZS1hemllbmRlLXByb2Nlc3NpLWRpLWNvbmZpZ3VyYXppb25lLXByZXZlbnRpdm8tZS1vZmZlcnRhLXNlbXByZS1waS1yYXBpZGktcHJlY2lzaS1lLXBlcnNvbmFsaXp6YXRpLXBlci1nYXJhbnRpcmUtdW5hLXJhY2NvbHRhLW9yZGluaS1pbi10ZW1wby1yZWEuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2F4aW9tYS1jbG91ZC1jcHEtYXV0b21hdGl6emEtbGEtcmV0ZS1jb21tZXJjaWFsZS1kZWxsZS1hemllbmRlLXByb2Nlc3NpLWRpLWNvbmZpZ3VyYXppb25lLXByZXZlbnRpdm8tZS1vZmZlcnRhLXNlbXByZS1waS1yYXBpZGktcHJlY2lzaS1lLXBlcnNvbmFsaXp6YXRpLXBlci1nYXJhbnRpcmUtdW5hLXJhY2NvbHRhLW9yZGluaS1pbi10ZW1wby1yZWEuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY3QvYXppZW5kYWxpLmh0bWw=
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2dpb2llbGxpLWUtb3JvbG9naS1hcHJvbm8tbGEtc2V0dGltYW5hLWRlbGxlLWFzdGUtZGktcGFuZG9sZmluaS5odG1s
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2dpb2llbGxpLWUtb3JvbG9naS1hcHJvbm8tbGEtc2V0dGltYW5hLWRlbGxlLWFzdGUtZGktcGFuZG9sZmluaS5odG1s
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2dpb2llbGxpLWUtb3JvbG9naS1hcHJvbm8tbGEtc2V0dGltYW5hLWRlbGxlLWFzdGUtZGktcGFuZG9sZmluaS5odG1s
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY3QvYXppZW5kYWxpLmh0bWw=
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2JyYW5kcy1tZWV0LWVudGVydGFpbm1lbnQtb2JlLXN1bW1pdC0yMDE4LWlsLWJyYW5kZWQtZW50ZXJ0YWlubWVudC1zaS1yYWNjb250YS1jcmVzY2l0YS1tZXJjYXRvLWJlc3QtY2FzZS1lLW1vZGVsbGktZGktYnVzaW5lc3MuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2JyYW5kcy1tZWV0LWVudGVydGFpbm1lbnQtb2JlLXN1bW1pdC0yMDE4LWlsLWJyYW5kZWQtZW50ZXJ0YWlubWVudC1zaS1yYWNjb250YS1jcmVzY2l0YS1tZXJjYXRvLWJlc3QtY2FzZS1lLW1vZGVsbGktZGktYnVzaW5lc3MuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2JyYW5kcy1tZWV0LWVudGVydGFpbm1lbnQtb2JlLXN1bW1pdC0yMDE4LWlsLWJyYW5kZWQtZW50ZXJ0YWlubWVudC1zaS1yYWNjb250YS1jcmVzY2l0YS1tZXJjYXRvLWJlc3QtY2FzZS1lLW1vZGVsbGktZGktYnVzaW5lc3MuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2JyYW5kcy1tZWV0LWVudGVydGFpbm1lbnQtb2JlLXN1bW1pdC0yMDE4LWlsLWJyYW5kZWQtZW50ZXJ0YWlubWVudC1zaS1yYWNjb250YS1jcmVzY2l0YS1tZXJjYXRvLWJlc3QtY2FzZS1lLW1vZGVsbGktZGktYnVzaW5lc3MuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2JyYW5kcy1tZWV0LWVudGVydGFpbm1lbnQtb2JlLXN1bW1pdC0yMDE4LWlsLWJyYW5kZWQtZW50ZXJ0YWlubWVudC1zaS1yYWNjb250YS1jcmVzY2l0YS1tZXJjYXRvLWJlc3QtY2FzZS1lLW1vZGVsbGktZGktYnVzaW5lc3MuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvYXovYXotNDMyOTMvQ29ubmV4aWFfU3Js
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvYXovYXotNDMyOTMvQ29ubmV4aWFfU3JsI2NvbXVuaWNhdGk=
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvcnNzL2NzX3Jzc19jbC54bWw/dT00MzI5Mw==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY3QvYXppZW5kYWxpLmh0bWw=
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY3QvYXppZW5kYWxpLmh0bWw=
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2J1c2luZXNzLWNvbnRpbnVpdHktbWFuYWdlbWVudC1jb21lLWdhcmFudGlyZS1sYS1jb250aW51aXQtb3BlcmF0aXZhLWRvcG8tdW4tc2luaXN0cm8uaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2J1c2luZXNzLWNvbnRpbnVpdHktbWFuYWdlbWVudC1jb21lLWdhcmFudGlyZS1sYS1jb250aW51aXQtb3BlcmF0aXZhLWRvcG8tdW4tc2luaXN0cm8uaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2J1c2luZXNzLWNvbnRpbnVpdHktbWFuYWdlbWVudC1jb21lLWdhcmFudGlyZS1sYS1jb250aW51aXQtb3BlcmF0aXZhLWRvcG8tdW4tc2luaXN0cm8uaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2J1c2luZXNzLWNvbnRpbnVpdHktbWFuYWdlbWVudC1jb21lLWdhcmFudGlyZS1sYS1jb250aW51aXQtb3BlcmF0aXZhLWRvcG8tdW4tc2luaXN0cm8uaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY3QvYXppZW5kYWxpLmh0bWw=
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL3BtaS1lLWZsZXNzaWJpbGl0LXRyZS1wdW50aS1jaGlhdmUtcGVyLXBhcnRpcmUtY29uLWlsLXBpZWRlLWdpdXN0by5odG1s
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL3BtaS1lLWZsZXNzaWJpbGl0LXRyZS1wdW50aS1jaGlhdmUtcGVyLXBhcnRpcmUtY29uLWlsLXBpZWRlLWdpdXN0by5odG1s
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL3BtaS1lLWZsZXNzaWJpbGl0LXRyZS1wdW50aS1jaGlhdmUtcGVyLXBhcnRpcmUtY29uLWlsLXBpZWRlLWdpdXN0by5odG1s
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY3QvYXppZW5kYWxpLmh0bWw=
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL25vbi1zYXItcGktdW4tZ3JhbmRlLWNvc3RvLWF2ZXJlLXVuYS1zZWRlLWRpLXJhcHByZXNlbnRhbnphLmh0bWw=
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL25vbi1zYXItcGktdW4tZ3JhbmRlLWNvc3RvLWF2ZXJlLXVuYS1zZWRlLWRpLXJhcHByZXNlbnRhbnphLmh0bWw=
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL25vbi1zYXItcGktdW4tZ3JhbmRlLWNvc3RvLWF2ZXJlLXVuYS1zZWRlLWRpLXJhcHByZXNlbnRhbnphLmh0bWw=
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY3QvYXppZW5kYWxpLmh0bWw=
http://getfireshot.com/pdf_aHR0cDovL3d3dy5vc3NlcnZhdG9yaW9iZS5jb20vc3VtbWl0LW9iZS0yMDE4Lw==
http://getfireshot.com/pdf_aHR0cHM6Ly9zcG9ydC5za3kuaXQvbmJhLzIwMTgvMDUvMTgvbmJhLXBsYXlvZmYtc21pdGgtY2xldmVsYW5kLWNhdmFsaWVycy1sZWJyb24tamFtZXMuaHRtbD91dG1fc291cmNlPXNwcmlua2xlJnV0bV9tZWRpdW09d2lkZ2V0LTU3NmNmZTNiMjIwNjEmdXRtX2NvbnRlbnQ9d3d3LmNvbXVuaWNhdGktc3RhbXBhLm5ldA==
http://getfireshot.com/pdf_aHR0cHM6Ly9zcG9ydC5za3kuaXQvY2ljbGlzbW8vMjAxOC8wNS8xOC9naXJvLTIwMTgtdGFwcGEtMTMtZmVycmFyYS1uZXJ2ZXNhLWRlbGxhLWJhdHRhZ2xpYS5odG1sP3V0bV9zb3VyY2U9c3ByaW5rbGUmdXRtX21lZGl1bT13aWRnZXQtNTc2Y2ZlM2IyMjA2MSZ1dG1fY29udGVudD13d3cuY29tdW5pY2F0aS1zdGFtcGEubmV0
http://getfireshot.com/pdf_aHR0cHM6Ly9zcG9ydC5za3kuaXQvY2FsY2lvL3NlcmllLWEvMjAxOC8wNS8xOC90b3R0aS1sZXR0ZXJhLWEtYnVmZm9uLXBlci10ZS1jaS1zYXJvLXNlbXByZS5odG1sP3V0bV9zb3VyY2U9c3ByaW5rbGUmdXRtX21lZGl1bT13aWRnZXQtNTc2Y2ZlM2IyMjA2MSZ1dG1fY29udGVudD13d3cuY29tdW5pY2F0aS1zdGFtcGEubmV0
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2xlLXNpdHVhemlvbmktY2hlLXBvdHJlYmJlcm8tbWV0dGVyZS1hLXJpc2NoaW8taWwtbm9zdHJvLXNpdG8taW50ZXJuZXQuaHRtbA==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2dpb2llbGxpLWUtb3JvbG9naS1hcHJvbm8tbGEtc2V0dGltYW5hLWRlbGxlLWFzdGUtZGktcGFuZG9sZmluaS5odG1s
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvY29tL2dlc3Rpb25lLWRlbGxvLXN0cmVzcy1wc2ljb3NvbWF0aWNhLWUtcHJldmVuemlvbmUtZGVpLXJpc2NoaS5odG1s
http://getfireshot.com/pdf_aHR0cDovL3d3dy5zdHJvc3NsZS5jb20v
http://getfireshot.com/pdf_aHR0cDovL2NyZWF0aXZlY29tbW9ucy5vcmcvbGljZW5zZXMvYnktbmMvMi41L2l0Lw==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvYXovYXotNDMyOTMvQ29ubmV4aWFfU3Js
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvYXovYXotNDMyOTMvQ29ubmV4aWFfU3JsI2NvbXVuaWNhdGk=
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvcnNzL2NzX3Jzc19jbC54bWw/dT00MzI5Mw==
http://getfireshot.com/pdf_aHR0cDovL3d3dy5jb211bmljYXRpLXN0YW1wYS5uZXQvdmlvbGF6aW9uZS1jb3B5cmlnaHQuaHRt
Top Related
Engage 2014 - Gert Koot - Branded Entertainment
Branded Entertainment by Russell Sails
Money Talks: Smart Branded Engagements in Today’s Entertainment Events
Branded Entertainment Newsletter – Sept. ‘14 · Branded Entertainment Newsletter – Sept. ‘14 Integration Highlights: Project: Blended (Warner Bros.) Home Video Release Date:
Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns
23/2/2018 chrome …...naturale condividere il progetto dell'Osservatorio Branded Entertainment e concorrere a promuovere la diffusione del branded entertainment come leva strategica
Mobile Entertainment Africa 2012 Mobile Branded ......1 Mobile Entertainment Africa 2012 Mobile Branded Entertainment with Carling Black Label Lynne Gordon, General Manager Brandtone
The mirror effect / Branded entertainment