Download - Ougd303 Brief 7
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7/31/2019 Ougd303 Brief 7
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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/
BRIEF: A self driven brief that explores the relationship of branding and the
elements within it. To create a format by which brands can be explored, whilst
informing people about the individual parts within brands and how they work
together.
RELATION TO DESIGN PRACTICE: This brief has given me the chance to combine the
knowledge i established from my dissertation with the research from my context and
create an exploration in branding. Deconstructing it in order to work out the relevant parts
within branding and how it functions. I devised a system with which the separate elements
within branding could be analysed to see their roles more clearly. Creating a range of
products that could be used the help this analysis. My aim was to combine my skills within
publication layout, processing and typographic work to create to create this analytical
study, whilst developing my skills with on-screen design.
BRANDING ELEMENTS BRIEF P (1-5)
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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/
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EXPERIENCE
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LOGO
ti12
LOGO TYPE/IMAGE
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CMYK
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VVECTOR
d
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PRODUCT
Using the information from my dissertation and contextual research I set about
deconstructing the key elements within branding. This triggered the inspiration
for creating a periodic table of branding elements. This could then be used to
explore brand developing that key experience for the consumer. Following
the structure of the periodic table I developed and tweaked it until i felt i had
created something simple, clean and minimal that could be used and recognised as a
periodic table. The elements were designed in such a way that if taken individually and
put together as a set you would be able to see how they interlink with one another.
After designing this it allowed me to develop and explore branding elements through a
range of different delivery media.
Fig 1.Showcasing element design.
Fig 2. Showcasing how separate elements when put together can link with
one another, using the cut away segments.
Fig 3. Periodic table of Branding Elements.
FIG.1
FIG. 3
FIG. 2
BRANDING ELEMENTS BRIEF P (2-5)
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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/
Taking on the developed identity I wanted to create an annual publication
that shows a thorough investigation into the chosen element. The publication
was designed on the same premise of simplicity that accompanies the
style of design for the brief. I wanted to create an innovative format
within the publication so that it could encompass an A3 fold out poster of
the publication. Creating the grid, layout style an identity the same style
would then be used across the other annuals, creating a coherent body of
publications that could be used as a reference point for designers.
Fig 1. Cover specication: 300 x 210, 3 Column Grid, 14mm margin.
Fig 2. Page Specication: 148 x 208, 3 Column Grid, 14 mm Margins. Avant
Garde Font.
Fig 3. Showcasing range of annual cover designs.
Fig 4. Showcasing page layout.
FIG.1
FIG. 2
FIG. 3
FIG. 4
BRANDING ELEMENTS BRIEF P (3-5)
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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/
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EXPERIENCE
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LOGOV
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VALUE
After creating the table and its contents I have designed and developed on-
screen delivery for this product. Allowing designers to interact with branding
elements, not only with a tactile product but also via web sites and app
design. Following the minimal design for both the publication and elements
themselves I transferred this style across to the on-screen delivery. The Website
itself allows people to order and subscribe to the annual publications, forming
a base for the branding elements products.Fig 1. Website, simple navigation focusing on the information
itself.
Fig 2. Examples of the designed scroll over buttons.
Fig 3. App design, involving functions such as tap, swipe
and enlarge. Designed for screen resolution of 640x960.
FIG.1
FIG. 2
FIG. 3
BRANDING ELEMENTS BRIEF P (4-5)
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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/
As well as people being able to subscribe to the publication and visit the
website, in-keeping with the my idea of Brands becoming experiences and
creating lasting memories I wanted to design something that was playful but
functional. I commissioned and designed a range of hand crafted stamps
that would accompany the publication, the stamp would represent the
element that the publication annual would be exploring. This gave me a
chance to develop my skills with regards to packaging and net design, and
use the identity I created to create a range of tangible products.
BRANDING ELEMENTS BRIEF P (5-5)