ougd303 brief 7

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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

BRIEF: A self driven brief that explores the relationship of branding and the

elements within it. To create a format by which brands can be explored, whilst

informing people about the individual parts within brands and how they work

together.

RELATION TO DESIGN PRACTICE: This brief has given me the chance to combine the

knowledge i established from my dissertation with the research from my context and

create an exploration in branding. Deconstructing it in order to work out the relevant parts

within branding and how it functions. I devised a system with which the separate elements

within branding could be analysed to see their roles more clearly. Creating a range of

products that could be used the help this analysis. My aim was to combine my skills within

publication layout, processing and typographic work to create to create this analytical

study, whilst developing my skills with on-screen design.

BRANDING ELEMENTS BRIEF P (1-5)

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53

EXPERIENCE

5

LOGO

ti12

LOGO TYPE/IMAGE

25

CMYK

32

VVECTOR

d

38

PRODUCT

Using the information from my dissertation and contextual research I set about

deconstructing the key elements within branding. This triggered the inspiration

for creating a periodic table of branding elements. This could then be used to

explore brand developing that key experience for the consumer. Following

the structure of the periodic table I developed and tweaked it until i felt i had

created something simple, clean and minimal that could be used and recognised as a

periodic table. The elements were designed in such a way that if taken individually and

put together as a set you would be able to see how they interlink with one another.

After designing this it allowed me to develop and explore branding elements through a

range of different delivery media.

Fig 1.Showcasing element design.

Fig 2. Showcasing how separate elements when put together can link with

one another, using the cut away segments.

Fig 3. Periodic table of Branding Elements.

FIG.1

FIG. 3

FIG. 2


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Taking on the developed identity I wanted to create an annual publication

that shows a thorough investigation into the chosen element. The publication

was designed on the same premise of simplicity that accompanies the

style of design for the brief. I wanted to create an innovative format

within the publication so that it could encompass an A3 fold out poster of

the publication. Creating the grid, layout style an identity the same style

would then be used across the other annuals, creating a coherent body of

publications that could be used as a reference point for designers.

Fig 1. Cover specication: 300 x 210, 3 Column Grid, 14mm margin.

Fig 2. Page Specication: 148 x 208, 3 Column Grid, 14 mm Margins. Avant

Garde Font.

Fig 3. Showcasing range of annual cover designs.

Fig 4. Showcasing page layout.

FIG.1

FIG. 2

FIG. 3

FIG. 4


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EXPERIENCE

5

LOGOV

56

VALUE

After creating the table and its contents I have designed and developed on-

screen delivery for this product. Allowing designers to interact with branding

elements, not only with a tactile product but also via web sites and app

design. Following the minimal design for both the publication and elements

themselves I transferred this style across to the on-screen delivery. The Website

itself allows people to order and subscribe to the annual publications, forming

a base for the branding elements products.Fig 1. Website, simple navigation focusing on the information

itself.

Fig 2. Examples of the designed scroll over buttons.

Fig 3. App design, involving functions such as tap, swipe

and enlarge. Designed for screen resolution of 640x960.

FIG.1

FIG. 2

FIG. 3


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As well as people being able to subscribe to the publication and visit the

website, in-keeping with the my idea of Brands becoming experiences and

creating lasting memories I wanted to design something that was playful but

functional. I commissioned and designed a range of hand crafted stamps

that would accompany the publication, the stamp would represent the

element that the publication annual would be exploring. This gave me a

chance to develop my skills with regards to packaging and net design, and

use the identity I created to create a range of tangible products.


ougd303 brief 7

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