submission boards ougd303(0)

7/28/2019 Submission Boards OUGD303(0)

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Niall Cruickshank-Sutton

FMP | OUGD303

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Pages: 23

Brie: 4

Title: Becci Short Branding

Create a comprehensive brand and

identity or 3rd year photography

student Becci Short.

Brie


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FMP | OUGD303

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Pages: 23

Brie: 4


Printed branded collateral utilising

a simple colour scheme as to not

detract rom the photography. Using

simple black and white colours or

the branding allows the logo to be

much more versatile dependant on how

it is used.

Print


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FMP | OUGD303

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Pages: 23

Brie: 4


Printed publication to showcase the

photography o Becci Short. Taking

you through several projects divided

where the photography wraps around

the page with the title to lead you

through the book.

The look books ormat 180mm x 180mmis as such to allow it to be easily

transported but once opened there

is still a large double page area to

present work.

Look book


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FMP | OUGD303

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Pages: 23

Brie: 4


Website

beccishortphotography.co.uk, a

portolio site with links to current

work, past work, social networks and

online publication in which her work

has been eatured.


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FMP | OUGD303

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Pages: 23

Brie: 5

Title: Crash Blossoms

Create an identity, theme and

additional artwork or The Crash

Blossoms rst studio album. Use the

album art work to create a subsequent

campaign to promote the band.

Brie


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FMP | OUGD303

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Full printed collateral or the

Crash Blossoms album launch, a live

brie to produce a body o work

which will allow the band to eec-

tively promote themselves.

The collateral is tied together by

a common theme o photography and

type, the covered up concept is uti-

lises these elements to gain eect.

Print


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FMP | OUGD303

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An interatrial part o this project

is the typeace use, Sound bytes. The

illegible typeace works as a decisive

element to the identity working as

a mask to cover/distort other text,

its is also used when possible in the

place o legible text.

Typeace and Print


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FMP | OUGD303

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The web collateral or this brie

takes a many orms, a website

specically or the album launch, the

iTunes pages and album down loads.

It also covers other aspects such as

Youtube and other social networks.

Web Collateral


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FMP | OUGD303

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Pages: 23

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Title: Yearbook

Create a part print part PDF

publication or the current and

soon to be graduating year o Art

and Design (interdisciplinary)

student rom Leeds College o Art,

the publications must showcase

there work while being a keepsake

or the students.

Brie


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FMP | OUGD303

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Pages: 23

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Title: Yearbook

The Printed aspect o this brie

allowed or specialist print nishes

and techniques the publication

oiled and olded showcases some

o the courses work while promoting

a series o event and exhibitions

leading up to the nal show.

Printed Publication


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FMP | OUGD303

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Pages: 23

Brie: 6

Title: Yearbook

The publication a cropped A1 that

olds down into a 210mm x 210mm

square uses several 45 degree olds

to achieve this, the olding o

the publication was paramount to

the concept and vision held by the

design team and the concept team.

Folds


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FMP | OUGD303

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Pages: 23

Brie: 6

Title: Yearbook

The PDF aspect o this brie is to

showcase the work o the students on

a much larger scale to the printed

document. This allows a much larger

amount o people to access the

document. The PDF is interactive

with live links to work and students

websites, email addresses and blogs.

PDF Publication


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FMP | OUGD303

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Pages: 23

Brie: 8

Title: The Untold Theatre Company

Create a comprehensive re brand o

an independent theatre company based

in Londons West End.

Brie


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FMP | OUGD303

Page: 14

Pages: 23

Brie: 8


Printed range brought together by

colour and the blind embossed logo.

There is an emphasis on print nishes

and tactility representative o the

companies motivations and belies.

Printed collateral including;

script, letterhead, notebooks and

business cards.

Print


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FMP | OUGD303

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Logo

The Untold Theatre Company logo is

designed with simplicity in mind

while showing the proessionalism

and quality o the company. The

merging o the letter orms is

representative o the unity and

bringing together o bright new

talent and the 45 degree line hiding

part o the C leads toy to believe

there is more to see.


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FMP | OUGD303

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Revamp o the Untold Theatre Company

website to bring it in line with the

new branding.

Website


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FMP | OUGD303

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Pages: 23

Brie: 9

Title: Prospectus

Create a pitch or the 2014/2015

Leeds College o Art prospectusrepresenting the colleges ambitions

and plans to strive orward as a

leader in art education.

Brie

WE

ARE

2014

2015


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FMP | OUGD303

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Title: Prospectus

Duration 3 Years

Study Mode FullTime

TermStarts SeptemberUCASCode W222

ValidatedBy Open University

Course Leader

Duncan Harrison

0113 2028000

[email protected]

BA (hons) Printed Textiles & Surface Pattern Design

Leeds College

of Art

Prospectus

2014 -2015

HE Courses Page 86 HE Courses Page 87

As a student, youll have the signicantadvantage o your own permanent

studio space. We place major importance on drawing, butyoull also translate

your ideas into digital ormats. Youll use cutting-edge computer suites plusproessionallyequipped workshops or dyeing, screen-printing, heat-transer

printing, digital printingand laser-cutting. The emphasis is on originalityand

innovation, and the highest standards o workand proessionalism.

We also showstudentworkat international bookairs, and the New Designers

Exhibition, London, is an opportunityor our graduatingstudents to present

themselves and their workto aproessional audience and to meetpotential

employers. First-year students have aweek-longstudy trip to Amsterdam or

other cultural capitals while second-year students have achoice o two visits

to Paris. A urther visitto NewYorkis scheduled everythree years, open to

students on all three years.

What YouWill Study

Year One You will explore drawing, colour and design and arange o print

methods bothtraditional and digital or paper and abric. We will help you

nd, develop and express your own personal interests and approach

to designing.

Year Two Innovation is the ocus and strivingto develop a personal hand-

writing thatyou can applyto all to your choice o design contexts.

Year Three You will plan your own programme o work in your chosen area

o specialisation to give you the experience and proessional portolio you

require to condentlypresentyoursel to the design industry.

The Textile Fellowship allows some students to stayon ater graduating and

use our acilities to do proessional collaborations and/or set up their own

business with the supporto course tutors.

WorkPlacements

Our students are in highdemand and veryquicklysecure

workplacementopportunities withtop studios.

Accolades

Students win countless national and international designawards including; TigerprintAward, NewDesigners Harle-

quin Award, New Designers, Texprint Winner, Surtex, New

York, Worshipul Companyo Dyers Award, Prestigious

Textiles Award, Clothworkers Foundation Award or the

ashion market, Clothworkers Foundation Award or

the interiors market, Association o Fashion and Textiles

Award, 2012, Ideal Wallpaper Design o the Year, SDCIn-

ternational Design Competition, Zizzis FreshTalent, Print

Odyssey, Beta ashion.com Scar Competition, 2Travel

BursaryAwards to Premiere Vision and Indigo, Paris, BradordTextiles SocietyGrand

Prize Winner Muraspec Wallpaper Competition.

DestinationCareers

Graduates o this programme are highlysought-ater,

joining the design studios o infuential companies. Manynd jobs in ashion prints and interior products and ur-

nishings; wall coverings; cards and git wrap; mediaand

publishing; ashion marketing; styling; buying; and interior

design. Others set up their own businesses, producing

work or private commissions or major brands.

This programme has anoutstanding

global reputation.We lookor

talented,hard-working people who

will develop their own handwriting,

bothanticipating and setting

uture trends.Inexchange we oer

incomparable tuition,experiences

and opportunities.Whilst onthe

programme students are given

opportunities tosell their work

at trade airs.We have exhibited

or manyyears at IndigoinParis, a

leading ashionabric air,and also

at MooD inBrussels or Maisonet

Objet inParis or those specialising

ininterior abrics.

Degree Programmes

Portolio Youll need to showus aportolio o relevant

practical work, demonstratingyour abilityand enthusiasm

or the course youre applyingor. We will also wantto

see level 3qualication/s in an artand design related

subject(see below).

English Youll need to have passed GCSE EnglishLan-

guage or EnglishLiterature atgrade C or above, or

Functional Skills in Englishor KeySkills Communications

atLevel 2. For mature students, an Access to Higher Edu-

cation qualication in artand design will also be accept-

able to demonstrate Englishlanguage ability. For mature

students who are unable to provide ormal evidence o an

appropriate standard o English, the College mayrequest

completion o its own Englishprociency test.

Doing aFoundationDiploma? I youre studyingan

accredited oundation diplomain artand design, youll

need aminimum o 260 UCAS tari points**rom that

plus your AS and A2or Extended Diplomaresults You mayadd together AS/A2/Extended Diplomaand Foundation

Diplomatari points in arrivingat 260 points. Youll also

need aGCSE grade A*-C in EnglishLanguage, English

Literature or equivalent(see above).

Doing anExtended Diploma? Youll need aminimum o

3Merits (MMM)rom an extended diplomain arelevant

subject.Youll also need aGCSE grade A*-Cin English

Language, EnglishLiterature or equivalent(see above).

Doing ASand A2? Youll need 260 tari points**rom

your AS and A2 studies. Two o your qualications mustbe

atA2 level, one o whichshould be in an artand design

or related subject. Youll also need aGCSE grade A*-C

in EnglishLanguage, EnglishLiterature or equivalent(see

above).

Mature student Access toHigher Education? Youll need

arecognised Access to Higher Education course special-

isingin artand design.

Doing anyother qualifcation? We acceptanumber o

other qualications. For ull details, please reer to our

course entryrequirements on the UCAS website and the

UCAS tari points tables atucas.ac.uk

**Tariffpointsgained atAS level will onlycounttowards

the overall tariffscore ifthe same subjecthas notbeen

taken atA2level. Aguide to tariffpointsmay be found on

the UCAS website a twww.ucas.com/students/ucas_tariff

Further EducationProgrammes

FoundationDiplomain Art & Design You should normally

be atleast 18 years old withaminimum o one A level

plus three GCSE passes atgrade C or above, or equiva-

lentqualications. You should also be able to presenta

portolio o workwhich demonstrates your interests and

abilityin artand design.

Entry Requirements

Leeds Collegeof Art

Prospectus2014 -2015

EntryRequirements Page136

Extended Diplomain Art & Design You should be at

least16 years old, have a minimum o our GCSE passes

atgrade C or above, or an Intermediate GNVQor Level 2

Diplomain Art& Design atamerit or above, and be able

to presentaportolio o work whichshows your interest

and abilityin artdesign

and/or technology.

Level 2 DiplomainVisual Arts and Access toHigher

Education There are no ormal entryqualications or

this course, butyou may wishto show us examples o

workwhich demonstrate your creative side or skills such

as drawings, paintings, models, garments or photographs.

Students withsucientexperience in artand design may

progress directlyto the second year (Access to Higher

Education)o the programme.

Mature students I youre older than the typical college

entrantand dont have traditional qualications, we will

consider your relevantexperience as well as your educa-tional background. Your application orm should provide

as muchinormation as possible or consideration by

admissions sta and, i we consider it to be relevant, well

explore iturther withyou atinterview.

EntryRequirements Page137

WEARE THE

BEGINNING

2014-

2015

We Are The Beginning, the pitch was

a collaboration between mysel and

Max Gregory. Our concept was that

the college is at a new beginning

and so are the prospective students.

We wanted to create a tactile,

beautiul piece o print orthe cover and have a highly

proessional interior as a

refection o the college.

Original Pitch


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FMP | OUGD303

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Brie: 9

Title: Prospectus

Collaboration

WE ARE LUKE,

NIALL, JOE,

AND MAX.

WE ARE... Successul in our pitch

but the marketing department want

us to collaborate with Joe and Luke

bringing our two concepts together

to create the best possible outcome.

The two pitches have there own

strengths and weaknesses, the tone

o voice o one and the design othe other. Combined we will be able

to create publication suitable or

the ambitions o the institute.

WEARE THEBEGINNING

2014-2015

Leeds College

of Art

Prospectus

2014 -2015

Entry

Requirements

Page136

Short Courses

WE ARELOOKING FOR

POTENTIAL

Page137

Short Course Leader

Sharon Bainbridge

01132028000

[email protected]

Our enormouslypopular creative shortcourses are open

to anyadult, regardless o their experience (or otherwise)

in artand design. Theypresenta superb opportunity

to learn and/ or continue to practise aspecialistcrat

in your own time, taughtby highlyqualied tutors and

withull access to the Colleges excellentacilities and

workshops. All o the courses are available as ten week

creative shortcourses or bespoke proessional courses.

We also oer a vibrantchildrens and youngpersons

SaturdayArtSchool throughthe year.

Further inormation on the above is available on the

College website.


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FMP | OUGD303

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WE

ARE

2014

2015

Brie: 9

Title: Prospectus

The new concept runs with the tag

line WE ARE. The collaboration has

brought the best o both pitches

into one. The design is slick and

proessional with an emphasis on

the work produced by the students,this is done my the ocus on great

quality photography accompanied by

simple and eective design.

New Concept/Presentation

Leeds College

of Art

Prospectus

2014 -2015

HECoursesPage 76 Page 77

What Youll Study

Year OneFocusing on the undamentals

o visual language, youll explore research

methods and studio practice around type,

language, image, narrative, meaning and

message. Youll work with typography, print,

drawing, digital media, photography and the

moving image.

Year TwoTaking a more sel-directed role,

youll develop your ideas using specialist

workshops, critical assessments and seminars.

Youll also consider audience context,

distribution, and ethical practice.

Year ThreeYoull be introduced to proessional

practice, project management and business/

marketing studies. Youll work on negotiated

bries, competition bries, sel-promotion and

sel-publication, building your portolio and

contribution to the End o Year Show.

Placements

Work placements and internships can be

negotiated across sectors such as branding/

identity, packaging, inormation graphics,

digital, editorial and publishing. Past

placements include Aardman Animations,

Brass, Build, Creative Spark, Creative Review,

Generation Press, Glue, SEA, TBWA, The Beautiul Meme, uber

London,

and many more.

Accolades

Students win countless awards; recent wins include D&AD Best new

Blood, International Society o Typographic Designers, SH!, and

Yorkshire Digital Awards (Best new Talent).

DestinationCareers

Graduates work as reelancers or in a studio as part o a design

team. Careers include design or publishing (books, magazine and

newspapers); retail, branding and promotion; web design; motion

graphics; packaging; inormation graphics and much, much more.

WE ARE

BA (HONS.) GRAPHIC DESIGN

Leeds College

of Art

Work byJohn Smith

Work byJohn Smith

Prospectus

2014 -2015

HECoursesPage 78 Page 79

WE ARE

BA (HONS.) GRAPHIC DESIGN


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FMP | OUGD303

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Title: Prospectus

Art Direction

As previously mentioned there is a

huge emphasis on good quality images

that represent the ull plethora o

activity and amount o amazing work

going on at the institute.

This requires art direction rom theteam to guide the photographer to get

the images that t with our vision

and concept or the prospectus

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