1 1

Max Gregory

OUGD301

Level 6

1/4

SF 2013Brief

S FB A

‘13

Collaboration

Alternative tourist guide to San Francisco

A Collaboration with Niall. Create an alternative

travel guide to San Francisco. Detailing great places

to visit/experience that may not always be in

normal guides. Food, music events, museums, art

events, nature, sport etc. This should take in our

experience of San Francisco from the summer and

has the potential to be actually stocked by

travel agents.

Background

San Francisco is a vibrant and diverse city with

amazing surroundings. The bay area provides

such a huge range of activities, even outside San

Francisco and the main cities. The idea behind this

guide is to provide information more relevant to

creative and alternative tourists.

Mandatory Requirements

A comprehensive travel guide and subsequent

range exploring various approaches to promoting

San Francisco and the bay area. Explore

printing & screen deliverables.

Range

Publication

App

2 2

SF B

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3 SF BA

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27

Paramount Theatre

Paramount Theatre)2025 Broadway, Oakland, CA 94612

www.paramounttheatre.com(510) 465 6400

Such a beautiful and intimate venue! I’ve been to two concerts here: Evanescence and Anthony Hamilton and had a great time. During both concerts, I had balcony seating and had a great view. I actually think any seat has a great view. You can order drinks at a reasonable price from the bar and bring it to your seat! Score! It is such an easy venue to get to as there is a ton of park-ing lots around the area and BART is only a block away!

I would’ve rated this place 5 starts but was really put off by a worker at the Anthony Hamilton concert last week. My friends and I were super excited to be there to see the show. We wanted to take a pic of our group before we headed in and asked a worker on the main floor if she could take our pic. She straight up said with a lot of attitude “No-- I’m working.” I was seriously in awe of her response. Really? You cannot even take a pic of us? She just did not exude any form of customer service. She actually put a cloud over my mood for a good 5 minutes until another concert goer was friendly enough to offer.

26

Museums

In a city known for its ethnic and cultural diversity, San Francisco museums are no exception. From masterpiec-es to multimedia, the City’s museums are among the finest in the world.

Paramount theatresexterior

SF B

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3 SF BA

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24 25

Biscuits & Blues Bar

Biscuits & Blues401 Mason Street, San Francisco, CA 94102

www.biscuitsandblues.com(415) 292 2583

Biscuits and Blues has been voted America’s #1 blues nightclub by the Blues Foundation and the Bay Area Blues Society. It is San Francisco’s home to great live music in an intimate setting, where everyone gets a front row seat!

Biscuits and Blues offers a full service restaurant and premium bar. Award-winning Southern cuisine, Califor-nia wines, micro-brews, and specialty cocktails - all at reasonable prices.

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Biscuits and Blues is not for the faint of hearted. It’s a lively, energetic place with good food that is probably not on your diet program. The fried chicken is excellent, as are the jambalaya and biscuits. They have enough wine and beer to please almost anyone’s taste. The noise level can get pretty high, but fortunately the cash-ier passes out free ear plugs on request. Better get a pair your first time. The music varies, of course, depend-ing on who’s playing. If you’re going to the 8:00 show, get a 7:00 dinner reservation so you’ll get a good table.

The Albatross Pub

The Albatross Pub1822 San Pablo Ave, Berkeley, CA 94702

www.albatrosspub.com(510) 843 2473

This is a nice little spot if you want to have drinks and conversations with a group of friends. They have a great selection of beers and a waitress that will come around to take drink orders. They have 6 dart lanes, a pool table, and some board games for you to borrow. You can also borrow darts for a dollar.

I love that they have $1 unlimited popcorn, which is a great snack food to have with your beer. They also have a dart tournament on Tuesdays for $5 entry starting at 8 pm. I believe they also have Trivia night on Sunday night.

—

I enjoyed their darts section. It was fun. I like that they have a popcorn machine too! I did not get to try their beer really, but what I took a sip of was delicious (I was DD & had work at 5am next day). This place is fun and has lots of gaming options. I’d come back to explore its’ gaming options and beer.

Reviews

2322

Reviews

Nightlife at the Academy of science

California Academy of ScienceGolden Gate Park, 55 Music Concourse Drive

www.calacademy.org/nightlife (415) 379 8000

Every Thursday night, the California Academy of Sci-ences opens its doors from 6-10 p.m. for NightLife, an opportunity for adults to explore the museum in a whole new light. Some of San Francisco’s most popular DJs provide dance music. Enjoy food and cocktails, and mingle with the like-minded while exploring the Academy’s exhibits and aquarium. Each week features provocative science programming and a few surprises.

Schedule: Every Thursday, 6-10 p.m. Admission: NightLife is for patrons age 21 and over; a valid ID is required for entry. $12 for non-member adults, $10 for members.

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The Nightlife Events are *the* way to go at the Cal Academy if you’re a grown up. It’s a no brainer-- avoid the throngs of children, their careful but zealous care takers and the ever present tourist factor.In their place, find DJ music, grub on demand, adult beverages and all of the exhibits for your nerdariffic pleasure.

The themes range from funky to creative and out of this world cool, but the evenings at Cal Academy are always a good time. Bring cash, the bar beverages are a bit on the pricey side and will take a few bills if you plan on buying a couple of rounds.

Take the time to see some of the presentations or lis-ten to the special speakers, they are always worth your time and attention.

SF B

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3 SF BA

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The aquarium is one of many attractions open for Nightlife.

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Bar 333 & Bistro333 Battery Street, San Francisco, CA 94111

Bin 55 (Wine bar) 55 Fourth Street San Francisco, CA 94103

Biscuits & Blues (Restaurant, Bar & Club) 401 Mason Street, San Francisco, CA 94102

Cobb’s Comedy Club 915 Columbus Avenue, San Francisco, CA 94133

50 Mason Social House (Bar & Music venue) 50 Mason Street, San Francisco, CA 94102

The Fillmore (Music venue) 1805 Geary Boulevard San Francisco, CA 94115

Harlot (Nightclub)46 Minna Street San Francisco, CA 94105

Harry Denton’s Starlight Room (Rooftop Nightclub)450 Powell Street San Francisco, CA 94102

Infusion Lounge (Restaurant & Bar) 124 Ellis Street San Francisco, CA 94102

Mezzanine (Nightclub, Bar & Lounge)444 Jessie Street San Francisco, CA 94103

Wish Bar and Lounge1539 Folsom Street San Francisco, CA 94103

Punch Line Comedy Club 444 Battery Street San Francisco, CA 94111

The best nightlife this side of the bay (San Francisco)

(415) 296 2900

(415) 896 1600

(415) 292 2583

(415) 281 9250

(415) 433 5050

(415) 281 9250

(415) 777 1077

(415) 395 8595

(415) 421 8700

(415) 348 4607

(415) 431 1661

(415) 281 9250

The Trappist (Pub)460 8th Street, Oakland, CA 94607

The Fox Theater (Music venue) 1807 Telegraph Ave, Oakland, CA 94612

The Albatross Pub1822 San Pablo Ave, Berkeley, CA 94702

Paramount Theatre (Music venue, Cinema)2025 Broadway, Oakland, CA 94612

Heinold’s First And Last Chance Saloon (Bar)48 Webster St, Oakland, CA 94607

Beer Revolution (Pub) 464 3rd Street, Oakland, CA 94607

Bar Three Fifty-Five355 19th Street, Oakland, CA 94612

Forbidden Island Tiki Lounge1304 Lincoln Ave, Alameda, CA 94501

Cafe Van Kleef (Jazz/Blues bar) 1621 Telegraph Ave, Oakland, CA 94620

ØL Beercafe & Bottle Shop 1541 Giammona Drive, Walnut Creek, CA 94596

Lounge 3411 (Bar & Club) 3411 MacArthur Blvd, Oakland, CA 94602

924 Gilman924 Gilman Street, Berkeley, CA 94710

The best nightlife that side of the bay (East Bay)

www.thetrappist.com(510) 238 8900 www.thefoxoakland.com(510) 302 2250

www.albatrosspub.com(510) 843 2473

www.paramounttheatre.com(510) 465 6400

heinolds.com(510) 839 6761

www.beer-revolution.com (510) 452 2337

(510) 451 3355

www.forbiddenislandalameda.com(510) 749 0332

www.cafevankleef.com (510) 763 7711

www.beer-shop.org(925) 210 1147

(510) 531 3411

www.924gilman.org(510) 525 9926

Night Life

SF B

A’1

3 SF BA

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77

Metro Hotel

Metro Hotel319 Divisadero Street, San Francisco, CA 94117

www.metrohotelsf.com(415) 861 5364

We stayed at the Metro Hotel in October and will defi-nitely be back! The hotel is very affordable and it was very clean and just right for us. We stayed in in one of the 200 rooms (I forgot the number) but it was facing the back garden patio area at the end of the hallway on the left. It was not noisy at all. Yes, the room is small but it was fine for my husband and I. The staff were friendly, helpful and nice. This is the best bang for your buck in SF. Easy access to buses and the restaurant next door was very busy but also very good. We will be back!

—

The Metro is not a boutique hotel - it is small and friendly, but plain - somewhere to sleep rather than somewhere to stay. We had one of the smaller rooms, which was perfectly fine, if a little cold (we asked if the heating could be turned up - it couldn’t but we were of-fered a noisy and not very effective space heater).

It’s a ten minute walk to Haight Ashbury which leads to Golden Gate Park, and five minutes walk to Alamo Sq for its classic view. There are two bus routes just a cou-ple of minutes from the hotel. One is fifteen minutes from downtown the other runs north towards Presidio. There are some pleasant bars and restaurants within a few minutes walk of the hotel itself.

Notes

Write whatever you want... Absolute creative freedom

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SF B

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3 SF BA

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Reviews

Golden Gate Bridge

Golden Gate BridgeSan Francisco, CA 94129

www.goldengatebridge.org(415) 455 2000

A must do! It just feels great to be there at he bridge. It is easy to get to by the muni bus 28. However it can get cold when the wind blows which made it harder to walk across. Well the bridge is best seen from the viewing platform anyway.

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When you cross the bridge to come back to San Fran-cisco there is an amazing viewpoint to your right, just before getting on the bridge. At night it is a bit adven-turous as there is no lighting but this is the best view of the bridge & city.

—

We rented bikes and rode across the bridge from near the Safeway at the end of fishermans’ wharf closest to the bridge. It was a good long bike ride all the way over the bridge to the view point on the other side (about 8 miles roundtrip). But it was very fun to bike over the bridge. If you go before 3:30 you ride on the East side and then wait until after 3:30 and you can ridge back on the West side and get both views. Very fun time and highly recommended.

SF Living

Make San Francisco your home away from home, enjoy the sights while keep-ing intouch with family and friends. Dont beak your routines or change you hab-bits just because your away. If your living a life of luxury or on a budget get the most out of your stay with the best accomodation the bay has to offer.

SF B

A’1

3 SF BA

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57

Sights & Travel

San Francisco has a unique and diverse skyline with famous landmarks on every corner. From the golden gate Bridge to Alcatraz Island there are sights for everyone and easy affordable ways to access all the bay has to offer, be it by cable car, bus (muni) or BART (Bay Area Rapid Transport).

Orpheum Theatre

Orpheum Theatre,1192 Market Street, San Francisco, CA 94102

www.shnsf.com(888) 746 1799

Great theatre venue! The architecture is beautiful and the size is perfect. There is practically no bad seat in the house. If there is an obstructed view, it has to do with the set design of the show ourself, not the venue.

Even with a lot of people congregating outside of the venue before the show starts, the Orpheum staff is very efficient in scanning your tickets and getting you inside. So there is no wait.

Temperature of the theater is perfect. It doesn’t get hot or cold. So don’t over dress/layer otherwise, you’ll be holding onto all of your layers on your lap.

As far as restrooms go, everyone makes a mad rush to the restrooms located downstairs by the front, since there’s a huge sign as soon as you enter, that the restroom is there. However, people don’t realize that there are actually restrooms throughout. So a tip for my next visit, go to the restrooms near Door 2, where there is no line.

There’s plenty of parking garages around. Garages on Mission are cheaper than those on Market. Nearby meter parking is limited to 1 hour.

I don’t recall how it was for other shows, and I thought they typically started on time, but with the Lion King production this past Saturday, they started at least 5 minutes late, even though they did a curtail call on-time.

56

SF B

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3 SF BA

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4746

Embarcadero Center 1-4 Shop-ping Sacramento to Clay, San Francisco CA

www.sanfrancisco.com

I was born in SF and lived my first seven years on Clay Street , 1 block away . A long time ago it was func-tional, with small grocery stores , hardware stores and useful places to shop . Today, while there are some cute stores like Dottie Doolittle ( children’s clothing ) and a great ribbon shop near Locust , I don’t think of “quaint “ when looking at this street . There are a few expensive consignment stores and a couple of nice expensive places to eat ,but I wouldn’t make a special trip here . I would suggest Chestnut street in the Marina or Union Street as more interesting places to spend a few hours .

Embarcadero Center 1-4 ShoppingCulture

The culture of San Fran-cisco is major and diverse in terms of arts, music, cuisine, festivals, museums, and architecture. San Francisco’s diversity of cultures along with its eccentricities are so vast that they have greatly influenced the country and the world at large over the years.

The view from the exit of Embarcadero BART station.

SF BA

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3736

Blackhawk Automotive Museum

Blackhawk Museum 3700 Blackhawk Plaza Circle, Danville, CA 94506

www.blackhawkmuseum.org(925) 736 2277

The Blackhawk Museum, was established to ensure that significant automotive treasures blending art, tech-nology, culture and history would be exhibited for public enjoyment and educational enrichment.

In September 1988, the spectacular 70,000 square-foot architectural masterpiece showcasing these rolling sculptures in a unique “jewel box” setting became a reality.

In addition to the Museum’s rolling sculptures, educa-tional lectures are scheduled each month and rotating exhibitions are presented in each of two 2,100 square foot galleries.

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The Blackhawk Museum is a first-class, well designed structure where form follows function. This museum is located in the high-end shopping center ‘Blackhawk Plaza’ in Danville and it’s a great place to take kids of all ages.

The classic automobiles are displayed as fine pieces of jeweled art or sculptures. Polished black floors and blackened ceilings and walls with carefully controlled spot lighting adding to the overall ambience and dynamic effect of the exhibit halls. The Museum is sort out of the way but is certainly worth the trip.

SF B

A’1

3

Shopping

San Francisco offers some of the best shopping in the world, so it’s no wonder tour-ists and serious shoppers alike want to spend some time and money in San Francisco’s varied shopping centers, districts and malls.

Union Square, Hayes Val-ley, Haight-Ashbury, up-per Fillmore, the Mission, Sacramento Street, China-town and downtown’s San Francisco Shopping Center offer a unique style with one-of-a-kind shops, each mall and neighborhood with a distinctive feel suited to any shopper’s mood, from urban sophisticate to funk fantastic.

A sneak preview of some of BlackHawks outstandingly pre-served collection.

SF B

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3 SF BA

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27

Paramount Theatre

Paramount Theatre)2025 Broadway, Oakland, CA 94612

www.paramounttheatre.com(510) 465 6400

Such a beautiful and intimate venue! I’ve been to two concerts here: Evanescence and Anthony Hamilton and had a great time. During both concerts, I had balcony seating and had a great view. I actually think any seat has a great view. You can order drinks at a reasonable price from the bar and bring it to your seat! Score! It is such an easy venue to get to as there is a ton of park-ing lots around the area and BART is only a block away!

I would’ve rated this place 5 starts but was really put off by a worker at the Anthony Hamilton concert last week. My friends and I were super excited to be there to see the show. We wanted to take a pic of our group before we headed in and asked a worker on the main floor if she could take our pic. She straight up said with a lot of attitude “No-- I’m working.” I was seriously in awe of her response. Really? You cannot even take a pic of us? She just did not exude any form of customer service. She actually put a cloud over my mood for a good 5 minutes until another concert goer was friendly enough to offer.

26

Museums

In a city known for its ethnic and cultural diversity, San Francisco museums are no exception. From masterpiec-es to multimedia, the City’s museums are among the finest in the world.

Paramount theatresexterior

SF B

A’1

3 SF BA

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1716

NightLife

San Francisco comes alive at night, with music venues bars and lounges for every taste, from huge dance clubs to a cool jazz lounge or a fun night of stand-up comedy. This is a guide to the best of the Bay Area’s nightlife.

If you fancy a a drink...

San Francisco Cocktail

3/4 oz sweet vermouth3/4 oz dry vermouth3/4 oz sloe gin1 dash orange bitters1 dash bitters1 cherry

Best Local Wine

Bluxome Street Winery53 Bluxome Street, San Francisco, CA 94107

The Wine Club953 Harrison Street, San Francisco, CA 94107

Treasure Island Wines995 9th Street, San Francisco, CA 94130

The Winery SF200 California Ave, San Francisco, CA 94130

www.bloxomewinery.com(415) 543 5353

www.thewineclub.com(415) 512 9086

www.tiwines.net(415) 394-9463

www.winery-sf.com(415) 735 8423

The Winery SF200 California Ave, San Francisco, CA 94130

www.winery-sf.com(415) 735 8423

I really enjoyed visiting Treasure Island and the Winery. We went there for an event called Wines with Altitude and had an absolute blast.

The view from there is unforgettable which is why it’s quite surprising that I forgot it was there after a few years. It’s a new favorite spot, I highly recommend it if you enjoy wine, beauty, and sloths. Although there are no sloths on the island, I just thought if we had that in common you would enjoy it as much as me, cause obvi-ously we have similar interests.

The Winery SF

SF B

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1716

NightLife

San Francisco comes alive at night, with music venues bars and lounges for every taste, from huge dance clubs to a cool jazz lounge or a fun night of stand-up comedy. This is a guide to the best of the Bay Area’s nightlife.

If you fancy a a drink...

San Francisco Cocktail

3/4 oz sweet vermouth3/4 oz dry vermouth3/4 oz sloe gin1 dash orange bitters1 dash bitters1 cherry

Best Local Wine

Bluxome Street Winery53 Bluxome Street, San Francisco, CA 94107

The Wine Club953 Harrison Street, San Francisco, CA 94107

Treasure Island Wines995 9th Street, San Francisco, CA 94130

The Winery SF200 California Ave, San Francisco, CA 94130

www.bloxomewinery.com(415) 543 5353

www.thewineclub.com(415) 512 9086

www.tiwines.net(415) 394-9463

www.winery-sf.com(415) 735 8423

The Winery SF200 California Ave, San Francisco, CA 94130

www.winery-sf.com(415) 735 8423

I really enjoyed visiting Treasure Island and the Winery. We went there for an event called Wines with Altitude and had an absolute blast.

The view from there is unforgettable which is why it’s quite surprising that I forgot it was there after a few years. It’s a new favorite spot, I highly recommend it if you enjoy wine, beauty, and sloths. Although there are no sloths on the island, I just thought if we had that in common you would enjoy it as much as me, cause obvi-ously we have similar interests.

The Winery SF

SF B

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3 SF BA

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0302

Body copy set in ITC Franklin Gothic Std

Stock

Canson Mystical Orange 160gsmGrey Board 700gsmWhite 100gsm

www.sfba13.com@sfba13

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You can’t come to the Bay Area and not...

Go to Nightlife at the Academy of Science

See an act at the Biscuits & Blues Bar

Try a San Francisco cocktail (we even gave you the magic recipe)

Have a drink in The Albatross Pub (get down and try some $1 popcorn)

Glossary of terms

Straight — Neat

Case — Crate

Chaser — Shot

Liquor store — off-licence

It’s even a custom to

tip on drinks orders!

Like we said, tipping is

a big deal in the Bay

Area, it’s custom to tip

on every order so buying

drinks in rounds might

save you some money!

SF BA

’13

Max Gregory

OUGD301

Level 6

2/4

Food & Drink

Nightlife

Museums

Shopping

Culture

Home from Home

Sights & Travel

Notes.

The Guide is divided into sections originally based

on the number of sheets in each bound signature,

esentially making the guide as a whole out of 8

small books stitch bound together. This type of

bind allows for much more flexibility in the spine

whilst retaining bind strength. Making for a durable

book, ideal for a travel guide.

Each section had a set format based on the in-

formation that we were displaying being ordered.

The format we chose should be clear and ordered,

displaying the information in a way that makes the

information within accessible and easy to navigate.

A section reads as follows :

Dividing page - Introductory spread - Directory -

Reviews - Reviews - Review - dividing page for next

signature.

This layout of sections stays consistent through

the publication making the information as easy to

navigate as possible.

SF 2013The Guide,Content & Layout

Contents

Section Layout

Food

& D

rink

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7 -

16

Div

idin

g pa

ge

Nig

ht li

fe /

17

- 2

6

Direc

tory

Rev

iew

s

Rev

iew

s

Rev

iew

intr

oduc

tory

pag

e

Mus

eum

s /

27

- 3

6

Sho

ppin

g /

37

- 4

6

Cul

ture

/ 4

7 -

56

Sig

hts

& T

rave

l / 5

7 -

66

Hom

e fr

om h

ome

/ 6

7 -

76

Not

es /

77

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Food & Drink

The San Francisco dining scene is one of the best in the country. From hearty comfort food to Michelin-starred fine dining, there are restaurants for every palate.

With nearly 3,500 places to eat, more per capita than any other major city in the United States you’ll never be short of choice.

Content

Food & Drink

Nightlife

Museums

Shopping

Culture

Arts

Travel and sights

Home from home

Notes

Pages

07 - 16

17 - 26

27 - 36

37 - 46

47 - 56

57 - 66

67 - 76

77 - 86

87 - 97

SF BA

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3 3

Max Gregory

OUGD301

Level 6

3/4

84 page

182 x 128mm guide

120 gsm bookrum backed covers

120 gsm pastel pink pages

160 gsm Canson orange dividing pages

Open Signature bound

Typefaces used

Aperçu Bold

Aperçu Regular

ITC Franklin Gothic Medium

ITC Franklin Gothic Demi

Travel guide

84 page publication looking at the alternative

side to travel in San Francisco. Moving away from

standard tourists locations and towards those that

are more likely local favourites. Set in a manor that

is clear yet retains an element of aesthetic quality

that may appeal to a more alternative audience

both in layout and imagery used.

Embossed bookrum on card covers taken originally

from grey board covers, but changed due to the

emboss on the less dense card being much more

pronounced. The covered card also provides

durability aswell as a flexible book that can easily

be flicked through, so information is accessible.

The guide is set in 2 typefaces, Aperçu and ITC

Franklin Gothic. The headers are set in Aperçu bold

to mirror the logo on the cover. The body copy is

set in Fraklin Gothic medium with Sub-headers

in Franklin Gothic Demi bold. Image captions are

in Aperçu regular. These faces compliment each

other nicely and are legible at a small point size.

SF 2013The Guide

4 4

Max Gregory

OUGD301

Level 6

4/4

6 page

Alternative guide branding

Colour Matched interface

Bespoke icons

GPS positioning

App

Along with the travel guide we produced an app.

We thought the app would be relevant as it allows

those with the guide to get the latest information

on each of the locations. The app can be easily

updated, whereas the printed guide would not be

updated as regularly.

The interface for the app is designed to work

as simply as possible, with as few unnecessary

additions as possible. It has been stripped back to

the bare essentials, for a much more used friendly

experience. Icons are developed to mirror the

sections of the printed guide, these correspond to

visible markers on the map which will show

when selected.

GPS positioning from the phone will allow the app

to update based on the users location, and would

also provide notable destinations, events, and

sights nearby. This provides people with a much

more portable version of the guide, that they should

always be carrying with them.

SF 2013The App