Download - Out of the Box Thinking
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STAYING AHEAD OF THE CURVEOut of the box thinking
CAKE Reports Team
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CONTENTS
● What is out of the box thinking and why it is hard● Examples● Some problems in Restaurant Industry● Out of the box solutions● Holographic Menu● Interactive Augmented Reality Application
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Why out of the Box / Innovate
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Human Nature - Traditional Approach
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Let's Start with a Story
Once upon a time ...
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QWERTY Keyboard
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Problem in old typewriter
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DVORAK Keyboard
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Lost in Detail : Finding the height of a building
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Limited Information
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Limited Information
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A Problem in Restaurant Industry
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Hologram Projector
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Engineering Design Decesions
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Augmented Reality
The integration of digital information with the user's environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.(http://whatis.techtarget.com/)
AUGMENTED REALITY is..
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Augmented Reality Features
● Virtual sphere (New platform for marketing)● Personalized experience (Places/Offers)● Immersive experience(Rayban)
OPPORTUNITIES
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Augmented Reality Use Case
Transforming a traditional menu into an interactive and
information rich menu
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Augmented Reality DEMO
TOOLS NEEDED
● Unity: Popular game engine (Windows/Mac)● Vuforia: Augmented reality software development kit for mobile
(SDK)
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Augmented Reality DEMO
STEPS
● Create an Unity Project● Create vuforia account● Add licence and database in vuforia● Import vuforia SDK and database into Unity● Add vuforia assets(ARCamera, ImageTarget)● Import an asset from Asset Store● Run (Desktop/mobile)
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Augmented Reality
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Thank you :-)