out of the box thinking
TRANSCRIPT
STAYING AHEAD OF THE CURVEOut of the box thinking
CAKE Reports Team
CONTENTS
● What is out of the box thinking and why it is hard● Examples● Some problems in Restaurant Industry● Out of the box solutions● Holographic Menu● Interactive Augmented Reality Application
Why out of the Box / Innovate
Human Nature - Traditional Approach
Let's Start with a Story
Once upon a time ...
QWERTY Keyboard
Problem in old typewriter
DVORAK Keyboard
Lost in Detail : Finding the height of a building
Limited Information
Limited Information
A Problem in Restaurant Industry
Hologram Projector
Thinking outside the box
Engineering Design Decesions
Augmented Reality
The integration of digital information with the user's environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.(http://whatis.techtarget.com/)
AUGMENTED REALITY is..
Augmented Reality Features
● Virtual sphere (New platform for marketing)● Personalized experience (Places/Offers)● Immersive experience(Rayban)
OPPORTUNITIES
Augmented Reality Use Case
Transforming a traditional menu into an interactive and
information rich menu
Augmented Reality DEMO
TOOLS NEEDED
● Unity: Popular game engine (Windows/Mac)● Vuforia: Augmented reality software development kit for mobile
(SDK)
Augmented Reality DEMO
STEPS
● Create an Unity Project● Create vuforia account● Add licence and database in vuforia● Import vuforia SDK and database into Unity● Add vuforia assets(ARCamera, ImageTarget)● Import an asset from Asset Store● Run (Desktop/mobile)
Augmented Reality
Thank you :-)