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Ovi and Social Location - bringingpeople closer to who and whatmatter to them
Michael Halbherr
VP Social Location, Nokia21.10.2009
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Creating a strong foundationWhat have we achieved in the last two years?
2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
Widest distribution
Most widely distributed
Mobile Mapping
client in the world with10s of mio clients in use,
Widest portfolio of devices
with GPS Sensors started with N95 and now
more than 25 GPS devices.
Increased usage
Maps now essentialservice,
Usage grown by 5x,
90% activation ofmaps across entire device
portfolio.
Built unique asset
Best in class map data,
for over 170 countries
with car- and pedestrian
navigation in more than
70 countries.
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GPS Could do to the Real World What Google didfor the Virtual World
Newsweek
Newsweek March 2009Business Week March 2009
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1990s
Communication endpoints changed from fixed locations
to mobile numbers
2010s
Communication endpoints are changing from a single phone
system to a heterogenic, ill-connected set of internetcommunication networks
Connecting People is changing.
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Massive growth in social networking
Now the fourth most popular
online activity
Global phenomenon.
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Mobile consumers demand the same
functionality as desktop users
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Lifecasting with Ovi and Facebook
With Ovi, you can lifecast what you are up to and where.Straight from the homescreen.
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EuropeEuropeNAMNAM
Large global differences: No single leaderFragmented market space
Source: Comscore, Sept 2007-2008
Size = m unique consumers
LTALTA MEAMEA
APACAPAC
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9 2008 Nokia9 2008 Nokia
Nokia is changing
Ovi by NokiaOvi by NokiaOvi by NokiaOvi by Nokia
be closebe closebe closebe close
to who andto who andto who andto who and
what matterswhat matterswhat matterswhat matters
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Consumer Data, Identity Management, Infrastructure & Tools
Open ecosystempowered by People & Places platform
Ovi Platform Elements
Ovi: where real world meets the web
Interfaces
Operators
1 % 99 %
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Facebook: Complete experience
Social Messaging
Distribution
Homescreen
Lifecasting
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In execution or contractual negotiations with more than 25 leading operators
Ovi and Operators today (Sept. 2009 status)
Publicly announced partnership (AT&T)
Multiple additional cases in progress. 27 operators with mobile billing
11 of 12 top operators: Cooperation to jointly drive sell-out agreed or in executionDirect billing integrations in progress/completed in 14 cases
Messaging service now available in >40 countries. Agreements with close
to 20 operators. More than 50 deployments for b-2-b email (i.e. MfE)
20 operators now offer Comes With Music
Drives data usage and increased data plan adoption
Comes With Music renewal well aligned with operator business models
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Consumers want t a .Key perceived benefits of Social Location services
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1515 2009 Nokia
Enabling the largest ecosystem
Ovi apps
Nokia evolves web apps.
Powerful services and a
beautiful UI.
Distributed in Ovi Store.
Ovi API
Nokia opens access to
industrys leading
context platform.
Ovi SDK
Nokia previews new
web based tools for easy
app creation.
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Ovi API
Ovi Maps Player APIfor mobile
Nokias industry leadingdrive and walk navigation,
simple to integrate to your
a .
Ovi Navigation Player API Ovi Maps Player APIfor web
Nokias maps in yourapplication, with vector
graphics, 3D and more.
Nokias maps in mashed upwith your web service, with
a single line of code.
New! New!
Updated
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Ovi apps
Webtechnologies
Ovi apps are built usingstandard web technologies HTML, CSS and JS easy, fastand utilizing existing staff.
Ovi servicesintegrated
Embedding Ovi services intoOvi apps is simple addingnavigation, location or maps isjust a single line of code.
Gorgeous Ovi UIlibrary
Ovi SDK provides the evolvingOvi UI library, making creationof beautiful apps effortless.
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For you For users
Ovi apps - New Class of Apps
Bridging virtual and real
worldFrom developmentto publishing
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Low cost, wide
distribution
Develop once and fast formultiple platforms and wide
distribution
Ease of
development
Develop with familiar &
standard web
technologies.
Uncompromised
Quality
Integrate powerful Ovi
services with great UI.
NewNewNewNew classclassclassclass ofofofof developmentdevelopmentdevelopmentdevelopment
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Stand-alone App Development
Distribution CostDistribution CostDistribution CostDistribution Cost
Content Development CostContent Development CostContent Development CostContent Development Cost
Software Development CostSoftware Development CostSoftware Development CostSoftware Development Cost
Platform InvestmentsPlatform InvestmentsPlatform InvestmentsPlatform Investments
Changing the Economics of DevelopmentOvi app Developer
Publishing CostPublishing CostPublishing CostPublishing Cost
ViewsViewsViewsViews
PlayersPlayersPlayersPlayers
Ovi StoreOvi StoreOvi StoreOvi Store
DistributionDistributionDistributionDistribution
Distribution CostDistribution CostDistribution CostDistribution Cost
Content Development CostContent Development CostContent Development CostContent Development Cost
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Consistency in diversityCreation of beautiful apps is easy with great Ovi UI library
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In ALL Nokia Smartphones touch & scroll
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Standard
Web Technologies
UI Libraries
native like UX
Ovi APIs amazing
functionality
HTML
CSSJAVA SCRIPT
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24
artner ng w t o a n a susta na e mass mar etbusiness opportunity.
Massive distributionMassive distributionMassive distributionMassive distribution
channel to consumerschannel to consumerschannel to consumerschannel to consumers
Superior dataSuperior dataSuperior dataSuperior data
assetassetassetasset
Nokia has an unparalleledunparalleledunparalleledunparalleled
data assets in Maps and
Places
PowerfulPowerfulPowerfulPowerful
developer toolsdeveloper toolsdeveloper toolsdeveloper tools
and networkand networkand networkand network
UnifiedUnifiedUnifiedUnified tools to build
better crosscrosscrosscross---- platformplatformplatformplatform
apps for mobile & web -
Enabling local innovationinnovationinnovationinnovationand differentiationdifferentiationdifferentiationdifferentiation.
BroadestBroadestBroadestBroadest
device portfoliodevice portfoliodevice portfoliodevice portfolio
Reach a broad consumerbroad consumerbroad consumerbroad consumer
basebasebasebase with embedded
service experiences straight
out of the box ReducingReducingReducingReducingTTMTTMTTMTTM and loweringloweringloweringlowering costcostcostcost ofdeployment
Access to unparalleledunparalleledunparalleledunparalleled
distributiondistributiondistributiondistribution capabilities
leads to more eyemore eyemore eyemore eye----ballsballsballsballs, via
all channels (mobile & web)
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Thank you.