ovi and social location - bringing people closer to who and what matter to them presentation

8/8/2019 Ovi and Social Location - Bringing People Closer to Who and What Matter to Them Presentation

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Ovi and Social Location - bringingpeople closer to who and whatmatter to them

Michael Halbherr

VP Social Location, Nokia21.10.2009


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Creating a strong foundationWhat have we achieved in the last two years?

2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Widest distribution

Most widely distributed

Mobile Mapping

client in the world with10s of mio clients in use,

Widest portfolio of devices

with GPS Sensors started with N95 and now

more than 25 GPS devices.

Increased usage

Maps now essentialservice,

Usage grown by 5x,

90% activation ofmaps across entire device

portfolio.

Built unique asset

Best in class map data,

for over 170 countries

with car- and pedestrian

navigation in more than

70 countries.


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GPS Could do to the Real World What Google didfor the Virtual World

Newsweek

Newsweek March 2009Business Week March 2009


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1990s

Communication endpoints changed from fixed locations

to mobile numbers

2010s

Communication endpoints are changing from a single phone

system to a heterogenic, ill-connected set of internetcommunication networks

Connecting People is changing.


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Massive growth in social networking

Now the fourth most popular

online activity

Global phenomenon.


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Mobile consumers demand the same

functionality as desktop users


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Lifecasting with Ovi and Facebook

With Ovi, you can lifecast what you are up to and where.Straight from the homescreen.


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EuropeEuropeNAMNAM

Large global differences: No single leaderFragmented market space

Source: Comscore, Sept 2007-2008

Size = m unique consumers

LTALTA MEAMEA

APACAPAC


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9 2008 Nokia9 2008 Nokia

Nokia is changing

Ovi by NokiaOvi by NokiaOvi by NokiaOvi by Nokia

be closebe closebe closebe close

to who andto who andto who andto who and

what matterswhat matterswhat matterswhat matters


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Consumer Data, Identity Management, Infrastructure & Tools

Open ecosystempowered by People & Places platform

Ovi Platform Elements

Ovi: where real world meets the web

Interfaces

Operators

1 % 99 %


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Facebook: Complete experience

Social Messaging

Distribution

Homescreen

Lifecasting


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In execution or contractual negotiations with more than 25 leading operators

Ovi and Operators today (Sept. 2009 status)

Publicly announced partnership (AT&T)

Multiple additional cases in progress. 27 operators with mobile billing

11 of 12 top operators: Cooperation to jointly drive sell-out agreed or in executionDirect billing integrations in progress/completed in 14 cases

Messaging service now available in >40 countries. Agreements with close

to 20 operators. More than 50 deployments for b-2-b email (i.e. MfE)

20 operators now offer Comes With Music

Drives data usage and increased data plan adoption

Comes With Music renewal well aligned with operator business models


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Consumers want t a .Key perceived benefits of Social Location services


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1515 2009 Nokia

Enabling the largest ecosystem

Ovi apps

Nokia evolves web apps.

Powerful services and a

beautiful UI.

Distributed in Ovi Store.

Ovi API

Nokia opens access to

industrys leading

context platform.

Ovi SDK

Nokia previews new

web based tools for easy

app creation.


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Ovi API

Ovi Maps Player APIfor mobile

Nokias industry leadingdrive and walk navigation,

simple to integrate to your

a .

Ovi Navigation Player API Ovi Maps Player APIfor web

Nokias maps in yourapplication, with vector

graphics, 3D and more.

Nokias maps in mashed upwith your web service, with

a single line of code.

New! New!

Updated


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Ovi apps

Webtechnologies

Ovi apps are built usingstandard web technologies HTML, CSS and JS easy, fastand utilizing existing staff.

Ovi servicesintegrated

Embedding Ovi services intoOvi apps is simple addingnavigation, location or maps isjust a single line of code.

Gorgeous Ovi UIlibrary

Ovi SDK provides the evolvingOvi UI library, making creationof beautiful apps effortless.


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For you For users

Ovi apps - New Class of Apps

Bridging virtual and real

worldFrom developmentto publishing


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Low cost, wide

distribution

Develop once and fast formultiple platforms and wide

distribution

Ease of

development

Develop with familiar &

standard web

technologies.

Uncompromised

Quality

Integrate powerful Ovi

services with great UI.

NewNewNewNew classclassclassclass ofofofof developmentdevelopmentdevelopmentdevelopment


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Stand-alone App Development

Distribution CostDistribution CostDistribution CostDistribution Cost

Content Development CostContent Development CostContent Development CostContent Development Cost

Software Development CostSoftware Development CostSoftware Development CostSoftware Development Cost

Platform InvestmentsPlatform InvestmentsPlatform InvestmentsPlatform Investments

Changing the Economics of DevelopmentOvi app Developer

Publishing CostPublishing CostPublishing CostPublishing Cost

ViewsViewsViewsViews

PlayersPlayersPlayersPlayers

Ovi StoreOvi StoreOvi StoreOvi Store

DistributionDistributionDistributionDistribution

Distribution CostDistribution CostDistribution CostDistribution Cost

Content Development CostContent Development CostContent Development CostContent Development Cost


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Consistency in diversityCreation of beautiful apps is easy with great Ovi UI library


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In ALL Nokia Smartphones touch & scroll


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Standard

Web Technologies

UI Libraries

native like UX

Ovi APIs amazing

functionality

HTML

CSSJAVA SCRIPT


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24

artner ng w t o a n a susta na e mass mar etbusiness opportunity.

Massive distributionMassive distributionMassive distributionMassive distribution

channel to consumerschannel to consumerschannel to consumerschannel to consumers

Superior dataSuperior dataSuperior dataSuperior data

assetassetassetasset

Nokia has an unparalleledunparalleledunparalleledunparalleled

data assets in Maps and

Places

PowerfulPowerfulPowerfulPowerful

developer toolsdeveloper toolsdeveloper toolsdeveloper tools

and networkand networkand networkand network

UnifiedUnifiedUnifiedUnified tools to build

better crosscrosscrosscross---- platformplatformplatformplatform

apps for mobile & web -

Enabling local innovationinnovationinnovationinnovationand differentiationdifferentiationdifferentiationdifferentiation.

BroadestBroadestBroadestBroadest

device portfoliodevice portfoliodevice portfoliodevice portfolio

Reach a broad consumerbroad consumerbroad consumerbroad consumer

basebasebasebase with embedded

service experiences straight

out of the box ReducingReducingReducingReducingTTMTTMTTMTTM and loweringloweringloweringlowering costcostcostcost ofdeployment

Access to unparalleledunparalleledunparalleledunparalleled

distributiondistributiondistributiondistribution capabilities

leads to more eyemore eyemore eyemore eye----ballsballsballsballs, via

all channels (mobile & web)


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Thank you.

ovi and social location - bringing people closer to who and what matter to them presentation

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