OBJECTIVES
• Brainstorming, outlining high-level goals for the site.
• Defining the audience, setting the "tone" or voice for the site.
• Defining content, navigation paths and future expansion.
• Look and feel based on target audience. • Review search engine and content management
system. • Marketing strategies. • Web site metrics and trend analysis.
• Train employees/students on InfoSec.
• Raise awareness around InfoSec.
• Peer-2-Peer collaboration.
• Chapters promotion?
• InfoSec Job Search Tool?
• Marketing tool?
• Other ideas…
GOALS FOR THE SITE
• Employees/Employers in different sectors (Financial, Soft Development, Healthcare, Government, etc) interested in the topic.
• University/High School IT Security/Dev. Students/Teachers looking for training resources.
• InfoSec Professionals.
• Others…
AUDIENCE
• Is the tone of the website right?– More formal vs informal approach?
SETTING THE TONE
• Content of the website– Is targeted at technical people only?– Separate contents clearly among education, events,
careers opportunities, tools, etc?– Prioritization for topics displayed in the page?– Navigation Bar / References / Toolbar?– Forums?– Polls?
CONTENT & NAVIGATION
Can content be simplified?• Screenshot main page
– WIKI vs traditional webpage• Pros & cons
LOOK & FEEL
• Search results?
• Location inside webpage?
SEARCH ENGINE
• Push news to all subscribers through mailing lists.
• Links exchange with other websites.
• Adwords as a website promoter?
• Publish ads in magazines/newspapers?
• Other ideas…
MARKETINGSTRATEGIES
• Period: Sep 20, 2008 - Oct 20, 2008• 149,125 visits came from 185
countries/territories.• Mainly English Speaking: US, India, UK.• Majority visitors came from Search
Engines.• Most topics searched for: Webscarab,
Webgoat, Top 10.• Firefox most widely used browser.
METRICS & TRENDS
Questions & Answers
CONCLUSION