OWASP Website Workshop

5th November 2008

OBJECTIVES

• Brainstorming, outlining high-level goals for the site.

• Defining the audience, setting the "tone" or voice for the site.

• Defining content, navigation paths and future expansion.

• Look and feel based on target audience. • Review search engine and content management

system. • Marketing strategies. • Web site metrics and trend analysis.

• Train employees/students on InfoSec.

• Raise awareness around InfoSec.

• Peer-2-Peer collaboration.

• Chapters promotion?

• InfoSec Job Search Tool?

• Marketing tool?

• Other ideas…

GOALS FOR THE SITE

• Employees/Employers in different sectors (Financial, Soft Development, Healthcare, Government, etc) interested in the topic.

• University/High School IT Security/Dev. Students/Teachers looking for training resources.

• InfoSec Professionals.

• Others…

AUDIENCE

• Is the tone of the website right?– More formal vs informal approach?

SETTING THE TONE

• Content of the website– Is targeted at technical people only?– Separate contents clearly among education, events,

careers opportunities, tools, etc?– Prioritization for topics displayed in the page?– Navigation Bar / References / Toolbar?– Forums?– Polls?

CONTENT & NAVIGATION

Can content be simplified?• Screenshot main page

– WIKI vs traditional webpage• Pros & cons

LOOK & FEEL

• Search results?

• Location inside webpage?

SEARCH ENGINE

• Push news to all subscribers through mailing lists.

• Links exchange with other websites.

• Adwords as a website promoter?

• Publish ads in magazines/newspapers?

• Other ideas…

MARKETINGSTRATEGIES

• Period: Sep 20, 2008 - Oct 20, 2008• 149,125 visits came from 185

countries/territories.• Mainly English Speaking: US, India, UK.• Majority visitors came from Search

Engines.• Most topics searched for: Webscarab,

Webgoat, Top 10.• Firefox most widely used browser.

METRICS & TRENDS

Questions & Answers

CONCLUSION