Tender Announcement
For Marketing Plan Development
For Companies within the frame of the
“Establishment of Community-based Models for Biodiversity Protection
in Ecological Corridors in the Southern Caucasus (Armenia) Project
Implemented by Oxfam (GB) in Armenia, funded by WWF Armenia Branch
Posting Date September 17, 2015
Contract Starting Date October 05, 2015
Submission of Marketing Plan Date October 26, 2015
Monitoring and Implementation Date April 30, 2016
Background
WWF Armenia Branch is implementing project with the goal of establishment of Community Based
Conservation Areas (CBCA) in southern Armenia, which will help counteract the negative effects of
unsustainable use of natural resources. CBCA models such as Gnishik Protected Landscape (PL) will be
set up based on ecosystem services that result in biodiversity conservation and additional income for local
communities via well-managed protected areas, eco-tourism, processing and marketing of products,
participatory range and habitat management.
Under the subcontract agreement with WWF Armenia Branch, OXFAM will facilitate the establishment of
a Sun Drying Facility for the three communities in the Vayots Dzor region: Areni, Khachik,
Gnishik/Mozrov.
The goal of the project is to create a new economic opportunity for the beneficiary communities by
diversifying their main livelihoods through engaging them in dried fruit production which will give them a
solid base for additional income generation.
Scope of Work
The specific objective of the project component is the development and implementation of a marketing
plan for the Sun Drying Facility (in Getap) and identified agri-business in the beneficiary communities.
This should be linked to the Business Plan and Community Mobilization Plan developed for the Sun
Drying Facility and identified value chains.
The Consultant will be expected to:
Conduct research on the existing market, trends and growth potential
Provide an analysis of the competition (companies and products/services)
Provide a sales forecast for 3 years (optimistic and realistic) and recommendations on the 4Ps
(product, price, place, promotion, package)
Provide recommendations on labelling and branding
Conduct monitoring, implementation and training on the Marketing Plan
Interested Companies (NGOs or LLCs) having profile in similar projects should submit their
proposal/application by October 1st, Thursday, 17:00pm.
Application Procedures
The proposal/application should include:
1. Price Quote
2. Methodology and detailed timeline
3. CVs of personnel and Organizational profile (in case of organization, including previous
experience of conducting similar research)
4. Registration document of the legal entity.
Applications/proposals (hardcopies or electronic version via email) be delivered in sealed envelope to the
below address:
Address: Oxfam Armenian office
35/11 Tumanyan street, 3rd floor
0002, Yerevan, Armenia
Or sent to the following E-mail: [email protected]
About Company
Oxfam is a global movement for change: a network that empowers individuals, communities and
organizations to build a future free from poverty. Oxfam is operating in more than 90 countries. Oxfam
works in Armenia since 1994.