Tender Announcement

For Marketing Plan Development

For Companies within the frame of the

“Establishment of Community-based Models for Biodiversity Protection

in Ecological Corridors in the Southern Caucasus (Armenia) Project

Implemented by Oxfam (GB) in Armenia, funded by WWF Armenia Branch

Posting Date September 17, 2015

Contract Starting Date October 05, 2015

Submission of Marketing Plan Date October 26, 2015

Monitoring and Implementation Date April 30, 2016

Background

WWF Armenia Branch is implementing project with the goal of establishment of Community Based

Conservation Areas (CBCA) in southern Armenia, which will help counteract the negative effects of

unsustainable use of natural resources. CBCA models such as Gnishik Protected Landscape (PL) will be

set up based on ecosystem services that result in biodiversity conservation and additional income for local

communities via well-managed protected areas, eco-tourism, processing and marketing of products,

participatory range and habitat management.

Under the subcontract agreement with WWF Armenia Branch, OXFAM will facilitate the establishment of

a Sun Drying Facility for the three communities in the Vayots Dzor region: Areni, Khachik,

Gnishik/Mozrov.

The goal of the project is to create a new economic opportunity for the beneficiary communities by

diversifying their main livelihoods through engaging them in dried fruit production which will give them a

solid base for additional income generation.

Scope of Work

The specific objective of the project component is the development and implementation of a marketing

plan for the Sun Drying Facility (in Getap) and identified agri-business in the beneficiary communities.

This should be linked to the Business Plan and Community Mobilization Plan developed for the Sun

Drying Facility and identified value chains.

The Consultant will be expected to:

Conduct research on the existing market, trends and growth potential

Provide an analysis of the competition (companies and products/services)

Provide a sales forecast for 3 years (optimistic and realistic) and recommendations on the 4Ps

(product, price, place, promotion, package)

Provide recommendations on labelling and branding

Conduct monitoring, implementation and training on the Marketing Plan

Interested Companies (NGOs or LLCs) having profile in similar projects should submit their

proposal/application by October 1st, Thursday, 17:00pm.

Application Procedures

The proposal/application should include:

1. Price Quote

2. Methodology and detailed timeline

3. CVs of personnel and Organizational profile (in case of organization, including previous

experience of conducting similar research)

4. Registration document of the legal entity.

Applications/proposals (hardcopies or electronic version via email) be delivered in sealed envelope to the

below address:

Address: Oxfam Armenian office

35/11 Tumanyan street, 3rd floor

0002, Yerevan, Armenia

Or sent to the following E-mail: rhakobjanyan@oxfam.org.uk

About Company

Oxfam is a global movement for change: a network that empowers individuals, communities and

organizations to build a future free from poverty. Oxfam is operating in more than 90 countries. Oxfam

works in Armenia since 1994.