P A R A N O I D A P P T I V I T YDon’t Freak Me Out!
Phil Maloney @philipmaloney
AGE OF CONTEXT Mobile, Sensors, Data and the Future of Privacy
!Robert Scoble & Shel Israel, 2013
FIVE FORCESMobile
Social Media Big Data Sensors
Location-based Services !!
“The Age of Context: Mobile, Sensors, Data and the Future of Privacy” Robert Scoble & Shel Israel, 2013
BASIC PRINCIPLE: !
The more we share, the more we receive
Pinpoint MarketingQuantified Self
Health Monitoring Security + Automation
Travel
Shopping Dating
Lifelogging
Entertainment
“Sometimes you want to go where everybody knows your name”
“FREAKY LINE”The limit beyond which people just don't like sharing
information with others on the Internet !!
EVERYONE HAS THEIR OWN FREAKY LINE
CROSSING THE FREAKY LINE• Anticipatory Computing
• Persistent Ambient Sensing
• Free Apps - Ad Networks
• Social Networks
• Tracking apps?
LOCATION TRACKINGACTIVE
!Foursquare
Google Maps Strava
Facebook !
PASSIVE !
Camera App Siri
Placeme Moves
!
iOS 7 FREQUENT LOCATIONS
IT DOESN’T HAVE TO BE THIS WAY…
IN-APP CONTROL
RoveSpotify
ANDROID + WINDOWS DO IT DIFFERENTLY…
BUILD TRUST• Value Propositions
• Easy-to-read language, personality
• Minimise personal data requests (iOS) - Story building
• Provide overrides in-app e.g Location Tracking
• Privacy controls
• Give user control of their data
Portrait of “Millennials”, Geography of Youth Project geographyofyouth.org
CONSIDER YOUR AUDIENCE
Thanks! !
@philipmaloney [email protected]
“The Age of Context: Mobile, Sensors, Data and the Future of Privacy” Robert Scoble & Shel Israel, 2013
http://scobleizer.com
References
https://www.appthority.com/appreport.pdf
Heyday hey.co
Citymapper citymapper.com
Rove roveapp.com
Moves moves-app.com
