Download - Pay Per Call Measurement and Set Up
![Page 1: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/1.jpg)
Metrics and Tips
keeping your campaign(s) live for the long term.
PAY PER CALL MEASUREMENT &
SET UP
Presented by…Elesha Aflalo
![Page 2: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/2.jpg)
Background Summary
Experience with product research, development, software implementation, testing, reporting, troubleshooting and media buying combined prepared me to speak to you today.
Unofficially, my database career started at 7 years old – I helped my dad seal hundreds of envelopes for his existing clients.
I started in email marketing and transitioned to working in online marketing after – I attended a seminar by Jay Berkowitz who is also speaking today.
My pivotal point to get into Pay Per call - was when I learned NeuroLinguistic programming as a call center agent.
We generated revenue for 11 campaigns in one inbound call center. Today, I use NLP training as a service to each center, in addition to
sending them quality calls.
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
![Page 3: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/3.jpg)
Some Pay Per Call Terminology
• EPC: Earnings per call ( per 100 calls in some systems )
• RPC: Advertiser term Revenue Per Call
• DID: Direct Inward Dial number- identifies your campaign to the call center
• IVR : Interactive Voice Response
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
![Page 4: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/4.jpg)
Some Pay Per Call Terminology
• Avatar : Human Voice Recording prompts typically controlled by international operators
• Live Transfer : Person to Person Transfer
• Call Duration : Length of call
• Concurrency : manages simultaneous access to calls
• Call Center Hours:
• Call center details: How many agents- How many seats
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
![Page 5: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/5.jpg)
IDEAL (PAY PER CALL) CAMPAIGNS
• Accepts calls 24/7 365 days a year
• 100 % of calls are paid
• The campaign has unlimited budget available/ uncapped
• Their prompt payment is their best communication
• The Advertiser thanks you for growing their business
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
![Page 6: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/6.jpg)
OUR INTENTION IS TO CREATE CAMPAIGNS THAT MATCH OUR IDEAL
There are 5 steps to Measuring campaigns as an affiliate
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
![Page 7: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/7.jpg)
STEP: 1Listen to your advertiser.
There is Pay Per Call = PPC&There is Pay Per Qualified Call = PPQC
Mark Longaro
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
![Page 8: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/8.jpg)
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
STEP: 2
Ask Questions
Relating to their customers:
Where do your customers live? USA, Canada, UK, Australia ?
What is your target demographic : age, household income?
Ask questions that will help you spot check your campaign:
What is the average time it takes to qualify a caller ?
What is the average time to complete a sale with a 1st time caller ?
![Page 9: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/9.jpg)
STEP 3:
Set up your detailed and customized
campaign(s) to test.
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
![Page 10: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/10.jpg)
STEP 4 :Detailed follow up with your Advertiser / Network“Hi Advertiser,
After completing a daily quality check on your campaign, we see that your agents spoke to 5 callers for over 30 minutes. Do your agents have any helpful feedback so that we may improve your call quality ? “
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
Campaign Review:Call Duration Daily Snapshot
![Page 11: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/11.jpg)
STEP 4.5 :
Ask for feedback
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
Campaign Review:Call Duration Daily Snapshot
![Page 12: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/12.jpg)
STEP: 5Repeat Steps 1-4
Listen to your advertiser. Update your campaigns to match current events and keyword trends
There is Pay Per Call = PPC&There is Pay Per Qualified Call = PPQC
Mark Longaro
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
![Page 13: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/13.jpg)
STEP 1: Listen to your advertiser.STEP 2: Ask QuestionsSTEP 3: Set up your detailed and customized
campaign(s) to test.Step 4: Request Feedback/ Request Detailed FeedbackStep 5: Repeat Steps 1-4
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
![Page 14: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/14.jpg)
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
Platform image SAMPLE
![Page 15: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/15.jpg)
PAY PER CALL MEASUREMENT & MEASUREMENT SET UP
Platform image SAMPLE
![Page 16: Pay Per Call Measurement and Set Up](https://reader033.vdocument.in/reader033/viewer/2022051516/55aaab3b1a28aba3608b45c6/html5/thumbnails/16.jpg)
Metrics and Tips
keeping your campaign(s) live for the long term.
PAY PER CALL MEASUREMENT &
SET UP
Presented by…Elesha Aflalo