pay per call measurement and set up

Metrics and Tips

keeping your campaign(s) live for the long term.

PAY PER CALL MEASUREMENT &

SET UP

Presented by…Elesha Aflalo

Background Summary

Experience with product research, development, software implementation, testing, reporting, troubleshooting and media buying combined prepared me to speak to you today.

Unofficially, my database career started at 7 years old – I helped my dad seal hundreds of envelopes for his existing clients.

I started in email marketing and transitioned to working in online marketing after – I attended a seminar by Jay Berkowitz who is also speaking today.

My pivotal point to get into Pay Per call - was when I learned NeuroLinguistic programming as a call center agent.

We generated revenue for 11 campaigns in one inbound call center. Today, I use NLP training as a service to each center, in addition to

sending them quality calls.

PAY PER CALL MEASUREMENT & MEASUREMENT SET UP

Some Pay Per Call Terminology

• EPC: Earnings per call ( per 100 calls in some systems )

• RPC: Advertiser term Revenue Per Call

• DID: Direct Inward Dial number- identifies your campaign to the call center

• IVR : Interactive Voice Response


Some Pay Per Call Terminology

• Avatar : Human Voice Recording prompts typically controlled by international operators

• Live Transfer : Person to Person Transfer

• Call Duration : Length of call

• Concurrency : manages simultaneous access to calls

• Call Center Hours:

• Call center details: How many agents- How many seats


IDEAL (PAY PER CALL) CAMPAIGNS

• Accepts calls 24/7 365 days a year

• 100 % of calls are paid

• The campaign has unlimited budget available/ uncapped

• Their prompt payment is their best communication

• The Advertiser thanks you for growing their business


OUR INTENTION IS TO CREATE CAMPAIGNS THAT MATCH OUR IDEAL

There are 5 steps to Measuring campaigns as an affiliate


STEP: 1Listen to your advertiser.

There is Pay Per Call = PPC&There is Pay Per Qualified Call = PPQC

Mark Longaro



STEP: 2

Ask Questions

Relating to their customers:

Where do your customers live? USA, Canada, UK, Australia ?

What is your target demographic : age, household income?

Ask questions that will help you spot check your campaign:

What is the average time it takes to qualify a caller ?

What is the average time to complete a sale with a 1st time caller ?

STEP 3:

Set up your detailed and customized

campaign(s) to test.


STEP 4 :Detailed follow up with your Advertiser / Network“Hi Advertiser,

After completing a daily quality check on your campaign, we see that your agents spoke to 5 callers for over 30 minutes. Do your agents have any helpful feedback so that we may improve your call quality ? “


Campaign Review:Call Duration Daily Snapshot

STEP 4.5 :

Ask for feedback


Campaign Review:Call Duration Daily Snapshot

STEP: 5Repeat Steps 1-4

Listen to your advertiser. Update your campaigns to match current events and keyword trends

There is Pay Per Call = PPC&There is Pay Per Qualified Call = PPQC

Mark Longaro


STEP 1: Listen to your advertiser.STEP 2: Ask QuestionsSTEP 3: Set up your detailed and customized

campaign(s) to test.Step 4: Request Feedback/ Request Detailed FeedbackStep 5: Repeat Steps 1-4



Platform image SAMPLE

Metrics and Tips

keeping your campaign(s) live for the long term.

PAY PER CALL MEASUREMENT &

SET UP

Presented by…Elesha Aflalo

pay per call measurement and set up

Business

business pay

advertiser thanks

customized campaigns

quality calls

advertiser term revenue

center details

center agent

duration daily snapshotstep