Delivering Connections that Make an Impact
We Can MakeLasting Impressions
by Giving Printa Digital Dimension
MAIL REACHES ALL AGES
38%
OF MILLENNIALSHAVE SCANNED
A MAIL PIECE
%42OF 25-34 YEAR OLDS
SAID THEY READ MAILIMMEDIATELY AND
FIND IT USEFUL
How we make these experiences possible:
Mobile App Adoption
Leveraging Big Data
Augmented Reality
Near Field Communication
QR Codes
5 INNOVATIVE & EFFECTIVE TOOLS FOR DIRECT MARKETING
1
2
3
4
5
Mobile-on-Mail
ScanQR Code, SnapTag,
Watermark
Smart Phone/ TabletCamera, Applications (3rd
Party, Retailer or USPS)
LearnInstructions, Reviews,
InformationContact
Customer Service Play
Sweepstakes, GamesPay
Purchase, Bill Pay, Authenticate
Signature, Account LoginCoupon, Loyalty Card
ShareSocial Media, Blogs,
PinterestMeasureable
Augmented reality brings ads to life and has
demographic appealPay
Mail to Mobile Technologies
USPS Promotes mail innovationsEnhanced mailpiece
Omni channel
multiplier
Grow bottom Line Revenue
Mail That Works For You
Embrace technology, encourage mail integration
• Drive long-term product value — Relevance— Effectiveness— Responsiveness— Engagement
• Lead innovation
• Accecelerate best practices
• Promote awareness and engagement
• Marketers and business customers
• Consumers
Strategy Targets
NFCNFCMobile BarcodeMobile Barcode Image RecognitionImage Recognition Augmented RealityAugmented Reality
NFCNFC
QR Code/Mobile Barcode
QR Code/Mobile Barcode
Augmented Reality
Augmented Reality
Mobile Technologies
Near Field Communication (NFC): Mail contains NFC smart tag or RFID chip enabling information transmissions between NFC enabled devices
Augmented Reality (AR): Mail facilitates a user experience combining virtual & real time interactive experiences, registered in 2-D or 3-D
QR Code/Mobile Barcode: A barcode is a machine-readable optical label that contains information about the item to which it is attached
Image Recognition
Image Recognition
Image Recognition: Image or text vectors are programmed to be recognized by scanning app. The recognition connects customer to pre-planned menu that engages customer in digital marketing
13
Mobile Barcodes
Generate an immediate market response
Users are more affluent and educated
Attract Gen Y and Xers
Like on Facebook Get driving directions
Reaching Generations X and Y through Direct Mail
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
X Y
77% 63%
A frequently challenged marketing myth is that it’s becoming increasingly difficult to reach young people via traditional marketing.
With so many digital channels to view content from - Gen X and Y are surprisingly traditional.
77% of Generation X and 63% of Generation Y consumers have purchased products via direct mail*. The idea that today’s young adults don’t respond well to non-digital marketing couldn’t be further from the truth.
Born between 1965 – mid 1980’s Born between early 1980’s onwards * QuantumDigital 9.2014
Q1 2014 ScanLife Mobile Barcode Trend Report
20% increase from a
year ago
Demographics: Who’s Scanning?
Q1 2014 ScanLife Mobile Barcode Trend Report
Technology Vendor Info metaio.com
• As the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world.
aurasma.com
• Since launching in 2011, Aurasma has quickly risen to become the world’s leading augmented reality platform with over 20,000 partners operating in over 100 countries.
layar.com
• Layar leads the way in augmented reality and interactive print, helping to bridge the gap between the print and digital worlds.
blippar.com
• Mobile augmented reality and image recognition platform enabling advertisers to reach consumers via outdoor ads, billboards, magazine, newspaper and packaging
ricohclickablepaper.com
• Image recognition technology drives customer to enhanced menu screen and allows customer to launch into several choice of digital marketing
daqri.com
• DAQRI is the world’s leading augmented reality developer, providing custom software and creative solutions to clients across a broad spectrum of industries
seemoreinteractive.com
• They help retailers and other forward-thinking brands tap into new consumer insights and embrace experiential marketing through augmented reality
apparmo.com
• Apparmo is an independent mobile marketing company focused on building innovative mobile apps for businesses who wish to engage more with their customers.”
qg.com• With core expertise in content creation,
manipulation and delivery across a variety of channels, Quad/Graphics is ready to help marketers and publishers integrate a variety of interactive print solutions – including both Augmented Reality & Near Field Communications
Technology Vendor Info
Direct mail can bridge the gapbetween physical and digitaladvertising to create impactfuladvertising campaigns.
Increased customer engagement
Better customer retention
Higher sales
Result:
By 2017, 77% of digital buyers will be shopping via smartphone or tablet.*
28
of recipients read or scan their mail daily.**81%
* Epsilon, Channel Preference for Both the Mobile and Non-Mobile Consumer, 2012** USPS, Household Diary Study, 2010
of consumers surveyed enjoy getting mail about new products from their favorite brands.*
60%Nearly
Direct Mail
Digital+
Trust
Immediacy
+=
Direct Mail - Reaction by Industry
Financial 2011 2012 2011 2012 2011 2012Credit Card 26.0% 27.3% 16.4% 17.1% 3.5% 3.4%
Bank 41.6 41.9 31.1 28.1 7.0 7.3
Investments 42.6 38.2 50.8 47.2 6.8 9.6
Insurance Company 30.8 32.6 22.6 23.2 4.6 5.5
Real Estate/Mortgage
29.9 30.5 17.3 20.8 2.1 1.7
Total Financial 30.6 32.2 22.1 23.4 4.4 5.0
Percent Pieces Read Immediately
Percent Pieces Found Useful
Percent Pieces Will Respond To
Source:2014 DMA Statistical Fact Book - USPS Household Diary Study, 2013
Industry
Nuerological Reponse to Marketing Channels
Integrated marketingcampaigns are: Trusted.
Engaging.
Impactful.
Measurable.
The Post Office has helped us, in thatthey offered discounts for us to be able to play with different technologies such as QR codes and 2-D barcodes. Integrating our offline and online has been key to our success in the past couple years.Steve MitzelChief Financial Officer and General Manager of Shared ServicesValassis Communications
Case study: Lyon College
70% completed online survey
76% increase in applications
50% increase in acceptance of qualified applicants
College boosts qualified applicants with an integrated, direct-mail-based campaign.
increase in applications
76%
* Case study content courtesy of PODi. For more information about PODi visit www.podi.org
Rethink direct mail and integrate it into your marketing strategy
USPS® RETHINK DIRECT MAIL BRIDGE MARKETING CHANNELS
Lou Figurito
Sr. Sales Executive – Major Accounts
631.316.2720