Download - Penguin - analyze and recover
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Analyze if you've been
hit by Penguin and
move on.
PER ERIKSSON
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April 24th… April 24th…
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Penguin is designed to target
spammy links (with anchor text).
Per Eriksson | @PerfektEriksson
![Page 4: Penguin - analyze and recover](https://reader033.vdocument.in/reader033/viewer/2022052619/55597718d8b42a60298b4c1a/html5/thumbnails/4.jpg)
Many websites have been hit
by Penguin..
![Page 5: Penguin - analyze and recover](https://reader033.vdocument.in/reader033/viewer/2022052619/55597718d8b42a60298b4c1a/html5/thumbnails/5.jpg)
• Per Eriksson | @PerfektEriksson
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If you’ve been hit..
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You're probably hit by keyword
or page level..
Per Eriksson | @PerfektEriksson
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You can find out
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By testing to rank an easy keyword on a
page where a keyword dropped.
Per Eriksson | @PerfektEriksson
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And if it’s on a Page level?
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Move the content to a new page and make
the “punished” page 404.
Per Eriksson | @PerfektEriksson
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Can I 301-redirect the
“punished” page to the new?
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No, the penalty flows with 301. Via slideshare.net/ianhowells/life-after-penguin
Per Eriksson | @PerfektEriksson
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Check your Google Webmaster
Tools mailbox.
Per Eriksson | @PerfektEriksson
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Got unnatural inbound links
message?
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Then you might have been hit..
Per Eriksson | @PerfektEriksson
This means that Google has lost the trust in your entire site
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And a message without warning
icon?
Per Eriksson | @PerfektEriksson
”We are taking
very targeted
action on the
unnatural links”
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One client.
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Got this message.
Per Eriksson | @PerfektEriksson
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But all links looked fine.
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Can still rank?
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Sure can
Per Eriksson | @PerfektEriksson
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Look for a significant reduction
of organic traffic in Analytics.
Per Eriksson | @PerfektEriksson
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Use panguintool.com!
Per Eriksson | @PerfektEriksson
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Okay, you've been hit.
Time to do the recovery
job and move on.
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Check your link profile.
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Some great tools for this:
• majesticseo.com
• opensiteexplorer.org
• Google Webmaster Tools
• Excel
• Per Eriksson | @PerfektEriksson
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Your link profile should be
dominated by..
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Branded anchors.
Per Eriksson | @PerfektEriksson
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Naked URLs.
Per Eriksson | @PerfektEriksson
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Universal anchors.
Per Eriksson | @PerfektEriksson
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Hybrid-branded anchors.
Per Eriksson | @PerfektEriksson
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If your link profile isn’t
dominated by these groups..
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You're in a dangerous zone and should
adjust it.
Per Eriksson | @PerfektEriksson
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Go through your external links and remove
bad and suspicious links. Especially links
with exact match.
Per Eriksson | @PerfektEriksson
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You probably need to clean up a lot of
links and build new, fresh, good links to
recover.
Per Eriksson | @PerfektEriksson
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You will have to do a
lot of manual work.
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tools.seogadget.co.uk
Per Eriksson | @PerfektEriksson
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linkresearchtools.com
Per Eriksson | @PerfektEriksson
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Site wide links can be dangerous, even if it's
branded/naked/universal anchors.
Per Eriksson | @PerfektEriksson
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Web directories can hurt you. A bunch of web
directories got de-indexed after Penguin.
Per Eriksson | @PerfektEriksson
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Found bad links on other
websites?
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Email the website owner and ask nicely if they
can remove or change the link.
Per Eriksson | @PerfektEriksson
Real example
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If that doesn’t work?
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Submit a reconsideration request to Google
and tell them everything.
Per Eriksson | @PerfektEriksson
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Both Panda and Penguin tells us that
Google are done playing.
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Start building your brand and you will
get links naturally.
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Build your brand with social
media.
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Create engagement on Facebook. (Tips: Use likealyzer.com to analyze your Facebook page)
Per Eriksson | @PerfektEriksson
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Upload videos to YouTube.
Per Eriksson | @PerfektEriksson
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Upload photos to Pinterest.
Per Eriksson | @PerfektEriksson
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Per Eriksson | @PerfektEriksson
Create engagement on Twitter.
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Create engagement on Google Plus.
Per Eriksson | @PerfektEriksson
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Choose those social medias that fits your
industry best!
Per Eriksson | @PerfektEriksson
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Use socialcrawlytics.com.
Per Eriksson | @PerfektEriksson
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Some more tips.
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Create unique and memorable content.
Per Eriksson | @PerfektEriksson
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Per Eriksson | @PerfektEriksson
Invest in design and UX.
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Per Eriksson | @PerfektEriksson
Do something good for the industry.
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Earn your ranking.
Per Eriksson | @PerfektEriksson
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Then you’re prepared for the future.
Per Eriksson | @PerfektEriksson