penguin - analyze and recover
DESCRIPTION
How do you know if you've been hit by Google Penguin? And how do you recover and prepare for the future? This is my presentation from SMX Stockholm 2012.TRANSCRIPT
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Analyze if you've been
hit by Penguin and
move on.
PER ERIKSSON
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April 24th… April 24th…
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Penguin is designed to target
spammy links (with anchor text).
Per Eriksson | @PerfektEriksson
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Many websites have been hit
by Penguin..
![Page 5: Penguin - analyze and recover](https://reader033.vdocument.in/reader033/viewer/2022052619/55597718d8b42a60298b4c1a/html5/thumbnails/5.jpg)
• Per Eriksson | @PerfektEriksson
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If you’ve been hit..
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You're probably hit by keyword
or page level..
Per Eriksson | @PerfektEriksson
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You can find out
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By testing to rank an easy keyword on a
page where a keyword dropped.
Per Eriksson | @PerfektEriksson
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And if it’s on a Page level?
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Move the content to a new page and make
the “punished” page 404.
Per Eriksson | @PerfektEriksson
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Can I 301-redirect the
“punished” page to the new?
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No, the penalty flows with 301. Via slideshare.net/ianhowells/life-after-penguin
Per Eriksson | @PerfektEriksson
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Check your Google Webmaster
Tools mailbox.
Per Eriksson | @PerfektEriksson
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Got unnatural inbound links
message?
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Then you might have been hit..
Per Eriksson | @PerfektEriksson
This means that Google has lost the trust in your entire site
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And a message without warning
icon?
Per Eriksson | @PerfektEriksson
”We are taking
very targeted
action on the
unnatural links”
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One client.
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Got this message.
Per Eriksson | @PerfektEriksson
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But all links looked fine.
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Can still rank?
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Sure can
Per Eriksson | @PerfektEriksson
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Look for a significant reduction
of organic traffic in Analytics.
Per Eriksson | @PerfektEriksson
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Use panguintool.com!
Per Eriksson | @PerfektEriksson
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Okay, you've been hit.
Time to do the recovery
job and move on.
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Check your link profile.
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Some great tools for this:
• majesticseo.com
• opensiteexplorer.org
• Google Webmaster Tools
• Excel
• Per Eriksson | @PerfektEriksson
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Your link profile should be
dominated by..
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Branded anchors.
Per Eriksson | @PerfektEriksson
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Naked URLs.
Per Eriksson | @PerfektEriksson
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Universal anchors.
Per Eriksson | @PerfektEriksson
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Hybrid-branded anchors.
Per Eriksson | @PerfektEriksson
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If your link profile isn’t
dominated by these groups..
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You're in a dangerous zone and should
adjust it.
Per Eriksson | @PerfektEriksson
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Go through your external links and remove
bad and suspicious links. Especially links
with exact match.
Per Eriksson | @PerfektEriksson
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You probably need to clean up a lot of
links and build new, fresh, good links to
recover.
Per Eriksson | @PerfektEriksson
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You will have to do a
lot of manual work.
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tools.seogadget.co.uk
Per Eriksson | @PerfektEriksson
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linkresearchtools.com
Per Eriksson | @PerfektEriksson
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Site wide links can be dangerous, even if it's
branded/naked/universal anchors.
Per Eriksson | @PerfektEriksson
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Web directories can hurt you. A bunch of web
directories got de-indexed after Penguin.
Per Eriksson | @PerfektEriksson
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Found bad links on other
websites?
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Email the website owner and ask nicely if they
can remove or change the link.
Per Eriksson | @PerfektEriksson
Real example
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If that doesn’t work?
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Submit a reconsideration request to Google
and tell them everything.
Per Eriksson | @PerfektEriksson
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Both Panda and Penguin tells us that
Google are done playing.
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Start building your brand and you will
get links naturally.
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Build your brand with social
media.
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Create engagement on Facebook. (Tips: Use likealyzer.com to analyze your Facebook page)
Per Eriksson | @PerfektEriksson
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Upload videos to YouTube.
Per Eriksson | @PerfektEriksson
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Upload photos to Pinterest.
Per Eriksson | @PerfektEriksson
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Per Eriksson | @PerfektEriksson
Create engagement on Twitter.
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Create engagement on Google Plus.
Per Eriksson | @PerfektEriksson
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Choose those social medias that fits your
industry best!
Per Eriksson | @PerfektEriksson
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Use socialcrawlytics.com.
Per Eriksson | @PerfektEriksson
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Some more tips.
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Create unique and memorable content.
Per Eriksson | @PerfektEriksson
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Per Eriksson | @PerfektEriksson
Invest in design and UX.
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Per Eriksson | @PerfektEriksson
Do something good for the industry.
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Earn your ranking.
Per Eriksson | @PerfektEriksson
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Then you’re prepared for the future.
Per Eriksson | @PerfektEriksson