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Performance and Creativity in aDigital Playground
Phillip Jeffrey
Barcamp Vancouver 2007
August 18, 2007
Facebook graffiti courtesy of David Chen
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© 2007 Phillip Jeffrey
Structure of Presentation
Facebook according to Mark
Facebook applications
Group discussion
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© 2007 Phillip Jeffrey
My Facebook Life
UBC grad student
Member since Fall 2005
Presentations, articles,press on Facebook
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© 2007 Phillip Jeffrey
Tapping into your Social Graph“I’m here to build something for the long term.Anything else is a distraction.” -Mark Zuckerberg
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© 2007 Phillip Jeffrey
“What [Facebook] needed to do was construct as accurate a modelas possible of the way the social graph looks in the real world” -
Mark Zuckerberg
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© 2007 Phillip Jeffrey
Facebook by the Numbers
35 million active users(log in once per month)
3.3. million active usersin Canada
68% log in daily
By end of year, only 30%with college ids
Mashup by Flickr user jjessalo
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© 2007 Phillip Jeffrey
"There are a ton of different ways that people can shareinformation, and rather than trying to develop all thoseourselves, we wanted to allow anyone worldwide to create anykind of application” -- Mark Zuckerberg
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© 2007 Phillip Jeffrey
“I billion pages views is cool but really what I care about is giving people access toconnect and the information they want as efficiently as possible.”
-- Mark Zuckerberg
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© 2007 Phillip Jeffrey
Applications Stats
1.8 billion photos
6 million active usergroups
Over 2300 approvedapplications for Platformwith 100 milliondownloads
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© 2007 Phillip Jeffrey
"There are a ton of different ways that people can share information,and rather than trying to develop all those ourselves, we wanted to
allow anyone worldwide to create any kind of application”-- Mark Zuckerberg
August 2007
June 2007
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© 2007 Phillip Jeffrey
Photos
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© 2007 Phillip Jeffrey
Notes
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© 2007 Phillip Jeffrey
Performance
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© 2007 Phillip Jeffrey
Platform Directory
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© 2007 Phillip Jeffrey
Adding an Application
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© 2007 Phillip Jeffrey
Creativity: GraffitiFacebook graffiti courtesy of Jay Tang
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© 2007 Phillip Jeffrey
Performance: Food Fight
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© 2007 Phillip Jeffrey
Performance: Super Poke
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© 2007 Phillip Jeffrey
The great thing about this website is that it is grounded inphysical communities that exist in real life” – Mark Zuckerberg
Social -- interaction with friends, trust, creativity
Public statement -- “I care about you”
Photo courtesyof Flickr userStephenMcleod
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© 2007 Phillip Jeffrey
Emerging Technology vs. Student LifeFlickr photo courtesy of VaXzine
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© 2007 Phillip Jeffrey
Let’s Talk about Apps1. Don’t use Platform apps?
2. Benefits?
3. Recommedations?
4. Likes/Dislikes?
5. Future? What’s next?
6. Concerns (e.g. invitations, providing personal info)?
7. Forced to add app to view a gift, poke, action sent by afriend?
8. Do your different types of friends influence use?
9. Personal stories of adding apps because of newsfeedstory