performance and creativity

Performance and Creativity in aDigital Playground

Phillip Jeffrey

Barcamp Vancouver 2007

August 18, 2007

Facebook graffiti courtesy of David Chen

© 2007 Phillip Jeffrey

Structure of Presentation

Facebook according to Mark

Facebook applications

Group discussion


My Facebook Life

UBC grad student

Member since Fall 2005

Presentations, articles,press on Facebook


Tapping into your Social Graph“I’m here to build something for the long term.Anything else is a distraction.” -Mark Zuckerberg


“What [Facebook] needed to do was construct as accurate a modelas possible of the way the social graph looks in the real world” -

Mark Zuckerberg


Facebook by the Numbers

35 million active users(log in once per month)

3.3. million active usersin Canada

68% log in daily

By end of year, only 30%with college ids

Mashup by Flickr user jjessalo


"There are a ton of different ways that people can shareinformation, and rather than trying to develop all thoseourselves, we wanted to allow anyone worldwide to create anykind of application” -- Mark Zuckerberg


“I billion pages views is cool but really what I care about is giving people access toconnect and the information they want as efficiently as possible.”

-- Mark Zuckerberg


Applications Stats

1.8 billion photos

6 million active usergroups

Over 2300 approvedapplications for Platformwith 100 milliondownloads


"There are a ton of different ways that people can share information,and rather than trying to develop all those ourselves, we wanted to

allow anyone worldwide to create any kind of application”-- Mark Zuckerberg

August 2007

June 2007


Photos


Notes


Performance


Platform Directory


Adding an Application


Creativity: GraffitiFacebook graffiti courtesy of Jay Tang


Performance: Food Fight


Performance: Super Poke


The great thing about this website is that it is grounded inphysical communities that exist in real life” – Mark Zuckerberg

Social -- interaction with friends, trust, creativity

Public statement -- “I care about you”

Photo courtesyof Flickr userStephenMcleod


Emerging Technology vs. Student LifeFlickr photo courtesy of VaXzine


Let’s Talk about Apps1. Don’t use Platform apps?

2. Benefits?

3. Recommedations?

4. Likes/Dislikes?

5. Future? What’s next?

6. Concerns (e.g. invitations, providing personal info)?

7. Forced to add app to view a gift, poke, action sent by afriend?

8. Do your different types of friends influence use?

9. Personal stories of adding apps because of newsfeedstory


Thanks

Phillip Jeffrey

[email protected]

http://fadetoplay.com