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Slide 1Shopper Sciences– © Copyright 2009. All Rights Reserved.
Physiology of shopping
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Slide 2Shopper Sciences– © Copyright 2009. All Rights Reserved.
Whyare sales falling short?
aren’t promotions working?
are we losing to proprietary brands?
are we losing share?
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Slide 3Shopper Sciences– © Copyright 2009. All Rights Reserved.
How
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Slide 4Shopper Sciences– © Copyright 2009. All Rights Reserved.
How
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Slide 5Shopper Sciences– © Copyright 2009. All Rights Reserved.
VOC Net Promoter
Exit Interviews
ROI Analysis
Brand health
Transaction analysis
Loyalty card data
Segmentation
Multi- variant analysis
Macroeconomic factors
Focus groups
Social monitoring
Blame the stores
Blame the weather
Forensics
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An Interpublic Mediabrands Company
Neural Shopping Map
Pur
chas
e
Awareness marketing
Educational efforts
Promotion In-store
Awareness Knowledge seeking
Budget maximization
Shopping
Brand Inputs
Consumer driven
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Slide 7Shopper Sciences– © Copyright 2009. All Rights Reserved.
Dedicated to understanding shoppers and shopping behavior better than any other company in the world.
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Slide 8Shopper Sciences– © Copyright 2009. All Rights Reserved.
New tools reveal the new shopper journey
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Slide 9Shopper Sciences– © Copyright 2009. All Rights Reserved.
-10%
0%
10%
20%
30%
40%
50%
60%
Sources Used
Stimulus FMOTZMOT
Media Usage, Macro trends 2011
Packaging
IN-store POP
Sales Associate
SearchTV
Direct Mail
Newspaper
Social Media F&F
Comparison shopped online
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Slide 10Shopper Sciences– © Copyright 2009. All Rights Reserved.
Net Influence – Source Category Nets
56%
51%
39%
37%
34%
32%
27%
24%
Offline Social
Retail
Online General
Online Social
Mobile
Direct/Event
TV/Radio
Print/Outdoor
2010
55%
60%
31%
19%
16%
24%
14%
21%
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Slide 11Shopper Sciences– © Copyright 2009. All Rights Reserved.
Almost double the number of sources in just one year
2010 2011
5.27
10.4
Avg # Sources Used
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Slide 12Shopper Sciences– © Copyright 2009. All Rights Reserved.
Industry Example: Grocery
TV ads
Saw an ad in a newspaper/
Newspaper insert
Looked at the product package
at the store
Searched online Talked with friends & family
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Slide 13Shopper Sciences– © Copyright 2009. All Rights Reserved.
Media Example: Searched online, Used a search engine
Voters Travel OTC HealthTech
CPG - Beauty Automotive RestaurantCPG - Grocery
Banking Credit Cards InvestmentsInsurance
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Slide 14Shopper Sciences– © Copyright 2009. All Rights Reserved.