Slide 1Shopper Sciences– © Copyright 2009. All Rights Reserved.

Physiology of shopping

Slide 2Shopper Sciences– © Copyright 2009. All Rights Reserved.

Whyare sales falling short?

aren’t promotions working?

are we losing to proprietary brands?

are we losing share?

Slide 3Shopper Sciences– © Copyright 2009. All Rights Reserved.

How

Slide 4Shopper Sciences– © Copyright 2009. All Rights Reserved.

How

Slide 5Shopper Sciences– © Copyright 2009. All Rights Reserved.

VOC Net Promoter

Exit Interviews

ROI Analysis

Brand health

Transaction analysis

Loyalty card data

Segmentation

Multi- variant analysis

Macroeconomic factors

Focus groups

Social monitoring

Blame the stores

Blame the weather

Forensics

An Interpublic Mediabrands Company

Neural Shopping Map

Pur

chas

e

Awareness marketing

Educational efforts

Promotion In-store

Awareness Knowledge seeking

Budget maximization

Shopping

Brand Inputs

Consumer driven

Slide 7Shopper Sciences– © Copyright 2009. All Rights Reserved.

Dedicated to understanding shoppers and shopping behavior better than any other company in the world.

Slide 8Shopper Sciences– © Copyright 2009. All Rights Reserved.

New tools reveal the new shopper journey

Slide 9Shopper Sciences– © Copyright 2009. All Rights Reserved.

-10%

0%

10%

20%

30%

40%

50%

60%

Sources Used

Stimulus FMOTZMOT

Media Usage, Macro trends 2011

Packaging

IN-store POP

Sales Associate

SearchTV

Direct Mail

Newspaper

Social Media F&F

Comparison shopped online

Slide 10Shopper Sciences– © Copyright 2009. All Rights Reserved.

Net Influence – Source Category Nets

56%

51%

39%

37%

34%

32%

27%

24%

Offline Social

Retail

Online General

Online Social

Mobile

Direct/Event

TV/Radio

Print/Outdoor

2010

55%

60%

31%

19%

16%

24%

14%

21%

Slide 11Shopper Sciences– © Copyright 2009. All Rights Reserved.

Almost double the number of sources in just one year

2010 2011

5.27

10.4

Avg # Sources Used

Slide 12Shopper Sciences– © Copyright 2009. All Rights Reserved.

Industry Example: Grocery

TV ads

Saw an ad in a newspaper/

Newspaper insert

Looked at the product package

at the store

Searched online Talked with friends & family

Slide 13Shopper Sciences– © Copyright 2009. All Rights Reserved.

Media Example: Searched online, Used a search engine

Voters Travel OTC HealthTech

CPG - Beauty Automotive RestaurantCPG - Grocery

Banking Credit Cards InvestmentsInsurance

Slide 14Shopper Sciences– © Copyright 2009. All Rights Reserved.