![Page 1: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/1.jpg)
CUSTOMER EQUITY
Nieuw• Profiling• Targeting• Self-selection
Behoud• Lifetime• Satisfaction / NPS• Klachten
Meer• Match + beloon• Personaliseer• Emotioneel
Naar Vlerick Business School – Marion Debruyne
![Page 2: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/2.jpg)
Opt-in of SPAM
MASS-”EMAIL”
19
![Page 4: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/4.jpg)
GEWENST ?
Harry Potter
![Page 5: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/5.jpg)
OPT-IN VOORZIEN
![Page 6: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/6.jpg)
GRANULARITEIT
![Page 7: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/7.jpg)
MENU
![Page 8: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/8.jpg)
OPT-OUT VOORZIEN
![Page 9: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/9.jpg)
REPLY EMAIL
![Page 10: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/10.jpg)
LINK NAAR WEBSITE
![Page 11: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/11.jpg)
“TWEEDE” CLICK
![Page 12: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/12.jpg)
THE EXTRA MILE
![Page 13: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/13.jpg)
THE EXTRA MILE
![Page 14: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/14.jpg)
WERKT HET ?
![Page 15: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/15.jpg)
OPT-OUT MOGELIJK
![Page 16: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/16.jpg)
“IK AANVAARD…”
![Page 17: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/17.jpg)
Opt-in
DIRECT-”EMAIL”
20
upcity.com
![Page 18: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/18.jpg)
WAAROM ?
![Page 19: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/19.jpg)
EMAIL B2B IN STRIKTE ZIN
21
email-marketing-services.bestreviews.net
![Page 20: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/20.jpg)
UITZONDERING OPT-IN
therightfullbacks.blogspot.com
![Page 21: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/21.jpg)
OPT-OUT VOORZIEN
Zie hoger
![Page 22: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/22.jpg)
Upsell.
BESTAANDE KLANTEN
00
salesmomsnetwork.com
![Page 23: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/23.jpg)
UITZONDERING OPT-IN
• Klant• Gegevens bij klant verkregen• Binnen zelfde gamma
![Page 24: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/24.jpg)
OPT-OUT VOORZIEN
Zie hoger
![Page 25: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/25.jpg)
COLD CALL
00
![Page 26: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/26.jpg)
RUN THE LIST ?!
![Page 27: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/27.jpg)
BEL-ME-NIET (1)
![Page 28: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/28.jpg)
BEL-ME-NIET (1)
![Page 29: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/29.jpg)
BEL-ME-NIET (2)
![Page 30: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/30.jpg)
http://www.slideshare.net/eMenKa
![Page 31: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/31.jpg)
BEL-ME-NIET (3)
![Page 32: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/32.jpg)
![Page 33: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/33.jpg)
http://www.slideshare.net/eMenKa
![Page 34: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/34.jpg)
= Elektronische post.
SMS
22
![Page 35: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/35.jpg)
= Elektronische post.
VOICE MAIL
23
www.innogage.com
![Page 36: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/36.jpg)
Outdated + SPAM
FAX
24
![Page 37: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/37.jpg)
Robinson.
BRIEF PER POST
25
![Page 38: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/38.jpg)
ROBINSON BDMA
http://bdma.be/page.jsf?nav=95
![Page 39: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/39.jpg)
STICKER
![Page 40: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/40.jpg)
Gericht op content, op gedrag of op profiel.
WEB-BANNERS
26
![Page 41: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/41.jpg)
Back end? Op welke basis wordt suggestie gemaakt?
SUGGESTIONS
27
![Page 42: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/42.jpg)
Remember Orbitz.
PRIJSZETTING
28
![Page 43: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/43.jpg)
PRICING = ART
![Page 44: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/44.jpg)
RISICO ONDERNEMING
![Page 45: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/45.jpg)
VRAAG EN AANBOD
avenueright.com
![Page 47: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/47.jpg)
LOCATIE
Gva.be / Tomorrowland
![Page 48: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/48.jpg)
MAC-USER / MISCOMM
![Page 49: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/49.jpg)
REACTIE
![Page 50: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/50.jpg)
AMAZON - REGULAR
![Page 51: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/51.jpg)
Don’t trust Hal.
“FULL AUTO”-BESLISSINGEN
30
![Page 52: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/52.jpg)
GEEN BLACK BOX als de gevolgen belangrijk zijn
![Page 54: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/54.jpg)
CUSTOMER EQUITY
Nieuw• Profiling• Targeting• Self-selection
Behoud• Lifetime• Satisfaction / NPS• Klachten
Meer• Match + beloon• Personaliseer• Emotioneel
Naar Vlerick Business School – Marion Debruyne
![Page 55: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/55.jpg)
Algemene regels.
CONTENT MARKETING
31
Seth Godin
![Page 56: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/56.jpg)
Flip the funnel. WOM Viralty (Growth Hacking).
ADVOCACY
32
meilleurmarketing.wordpress.com / Joseph Jaffe
![Page 57: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/57.jpg)
Functie van het product. (Growth Hacking)
INHERENTE VIRALITEIT
33
![Page 58: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/58.jpg)
VERSPREIDEN VAN INNOVATIE
(Naar: Everett M. Rogers)
Waarom wel ? Waarom niet niet?
Waardevoorstel Compatibel
Waarneembaar Eenvoudig
Besmettelijk Testbaar
![Page 59: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/59.jpg)
DUIDELIJK VOOR ONTVANGER
![Page 60: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/60.jpg)
Share. Tell a friend. Artificial virality. (Growth Hacking)
ARTIFICIËLE VIRALITEIT
34
+100 MbVriend !
![Page 61: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/61.jpg)
AFZENDER IN COCKPIT
![Page 62: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/62.jpg)
VRIJHEID BLIJHEID
![Page 63: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/63.jpg)
DUIDELIJK VOOR ONTVANGER
![Page 64: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/64.jpg)
DUIDELIJK VOOR DE VERZENDER
Hallmark.nl
![Page 65: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/65.jpg)
DUIDELIJK VOOR DE VERZENDER
![Page 66: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/66.jpg)
GEEN CAPTATIE (ONTVANGER)
![Page 67: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/67.jpg)
CAPTCHA
![Page 68: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/68.jpg)
OPT-OUT VOOR ONTVANGER
![Page 69: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/69.jpg)
Over de lijn.
PIRAMIDE
35
![Page 70: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/70.jpg)
Wat zouden mijn vrienden daarvan denken?
LADEN VRIENDEN/CONTACTEN
36
![Page 71: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/71.jpg)
WAAROM ?
![Page 72: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/72.jpg)
‘t Zijn de laatste.
SCHAARSTE
www.basisschooldelinde.be
37
![Page 73: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/73.jpg)
BOOKING.COM
![Page 74: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/74.jpg)
> 25 EUR (COUPON)
![Page 75: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/75.jpg)
VOORBIJ
![Page 76: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/76.jpg)
GEEN AANVULLING
![Page 77: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/77.jpg)
CUSTOMER EQUITY
Nieuw• Profiling• Targeting• Self-selection
Behoud• Lifetime• Satisfaction / NPS• Klachten
Meer• Match + beloon• Personaliseer• Emotioneel
Naar Vlerick Business School – Marion Debruyne
![Page 78: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/78.jpg)
Online. Do not surprise.
ONBOARDING
38
![Page 79: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/79.jpg)
![Page 80: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/80.jpg)
![Page 81: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/81.jpg)
![Page 82: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/82.jpg)
Totaal. Ondubbelzinnig. Euro.
PRIJSPUBLICATIE
39
![Page 83: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/83.jpg)
Hoeveel lager?
KORTINGEN
40
![Page 84: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/84.jpg)
1 maand
10
2527
20
1533 %
![Page 85: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/85.jpg)
BTW. Invoer. Etc.
KOSTEN EN TAKSEN AANREKENEN
41
![Page 86: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/86.jpg)
B2B, EXCL. BTW
![Page 87: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/87.jpg)
VOORWAARDEN
42
financebooklet.wordpress.com
![Page 88: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/88.jpg)
BEGRIJPELIJK
![Page 89: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/89.jpg)
VERSIEBEHEER
![Page 90: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/90.jpg)
DUURZAME DRAGER
![Page 91: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/91.jpg)
INTEGRITEIT
![Page 92: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/92.jpg)
B2C
HERROEPINGSRECHT
43
![Page 93: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/93.jpg)
B2C, EN DAN NOG
+ Toestemming Atlijd
![Page 94: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/94.jpg)
INFORMEREN
Is er een recht op herroeping?
De voorwaarden, de termijn en de modaliteiten?
Voorzienbare gevolgen
![Page 95: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/95.jpg)
TIMING
12 maanden15 dagen
Niet geïnformeerd
15 dagenA
lsno
g in
form
atie
Info
rmat
ie +
leve
ring
/ di
enst
cont
ract
![Page 96: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/96.jpg)
UITOEFENEN
www.mid-day.com
![Page 97: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/97.jpg)
GEVOLGEN
Terugbetaling
Teruggave
![Page 98: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/98.jpg)
Clickwrap.
CONTRACT
44
![Page 99: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/99.jpg)
BEWUSTE ACTIE
Nytimes.com
![Page 100: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/100.jpg)
VERBORGEN ?
![Page 101: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/101.jpg)
GEEN WEG ERROND
![Page 102: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/102.jpg)
BOUNCER APPROACH
![Page 103: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/103.jpg)
MAAR…
![Page 104: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/104.jpg)
CLICK-WRAP
![Page 105: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/105.jpg)
Eventbrite.com
![Page 106: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/106.jpg)
![Page 107: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/107.jpg)
DOCUMENTEREN
nuttig
![Page 108: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/108.jpg)
Nieuwtje van 1 juni 2014.
BETAALVERPLICHTING
45
Bestelling met betaalverplichting
![Page 109: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/109.jpg)
REDEN
![Page 110: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/110.jpg)
Duurzame drager. Dual opt-in (confirmatie-click).
BEVESTIGING
46
ddma.nl
![Page 111: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/111.jpg)
Onevenwicht (B2C).
ONRECHTMATIGE BEDINGEN
47
![Page 112: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/112.jpg)
EENZIJDIGE WIJZIGINGEN
Prijs
(Essentiële) productkenmerken
Leveringstermijn
Conformiteit
Duur
![Page 113: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/113.jpg)
AANSPRAKELIJKHEIDSBEPERKING
Eigen opzet
Zware fout
Lichamelijk letsel
Geen verhaal mogelijk (voor rechtbank)
Verhaal moeilijk (andere kant land)
![Page 114: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/114.jpg)
Heeft bewijswaarde. Zorg dat alles erin staat.
CONTRACTEREN PER EMAIL
48
![Page 115: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/115.jpg)
BEWIJSWAARDE
Absoluut gelijkIn wezen gelijk
![Page 116: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/116.jpg)
DEFINITIEVE OVEREENKOMST ?
![Page 117: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/117.jpg)
Agressieve marktpraktijk.
ONGEVRAAGD UITVOEREN
49
www.machineaste.com
![Page 118: Pitfalls marketing - part 2 (draft - game) (Dutch)](https://reader033.vdocument.in/reader033/viewer/2022061204/547ecea9b4af9f24598b457f/html5/thumbnails/118.jpg)
JE MAG EROP BLIJVEN ZITTEN.