Download - Pizza Friday 177
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STARWARS
You knew it was going to be here.let’s just get it over with.
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THE NEWS
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Steve Jobs Resigns as CEO of Apple
Apple’s Board of Directors announced that Steve Jobs has resigned as Chief Executive
Officer, and the Board has named Tim Cook, previously Apple’s Chief Operating Officer,
as the company’s new CEO. Jobs has been elected Chairman of the Board and Cook will
join the Board, effective immediately.
“Steve’s extraordinary vision and leadership saved Apple and guided it to its position as
the world’s most innovative and valuable technology company,” said Art Levinson,
Chairman of Genentech, on behalf of Apple's Board. “Steve has made countless
contributions to Apple’s success, and he has attracted and inspired Apple’s immensely
creative employees and world class executive team. In his new role as Chairman of the
Board, Steve will continue to serve Apple with his unique insights, creativity and
inspiration.”
http://www.youtube.com/watch?v=DrBw2cXWZS8
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JCPenney Pulls T-Shirt Celebrating Girls 'Too Pretty to Do Homework'
JCPenney is madly backtracking and apologizing on Facebook for selling a
T-shirt that reads, "I'm too pretty to do homework so my brother has to do it
for me.” The implication that being smart isn't cool, while clearly meant
as a joke, obviously won't fly in this day and age - and the retailer has
pulled the shirt from its online and Facebook stores. (Promotional copy for
the item on the website fanned the flames. It read: "Who has time for
homework when there's a new Justin Bieber album out? She'll love this tee
that's just as cute and sassy as she is.")
JCP is now in full damage control, although the Facebook apologies, copy-
and-pasted to many different commenters, could stand to be a little less
peppy.
"Hi Amanda: We hear you loud and clear!" reads one. "We want to apologize
for any concern we may have caused. Because of the feedback from our
loyal fans and customers such as yourself, our buyers will be pulling this
shirt from our inventory. Thank you again for taking the time to share your
concerns. Have a great day!" Something tells me this whole thing made
Amanda's day a little less "great!"
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HP to drop WebOS devices completely, may sell off PC unitIn a complete 180 turn, HP will be discontinuing all production and hardware support for
their webOS-based devices, including the Pre smartphone series and TouchPad tablet. Its
Personal System Group (PSG), which is responsible for developing PCs, could be sinking as
well.
Unfortunately, consumers simply do not care about the webOS platform, to put it lightly. The
Pre 3 smartphone was never released outside of Europe and the TouchPad had lukewarm
reviews when it was launched just a number of weeks ago in July. Rumors earlier in the week
pointed out that only 25,000 TouchPad units have been sold in Best Buy stores out of a stock
of 270,000 in the United States. Instead of mending the problems, HP has now decided to
abandon the sinking ship altogether.
As for the PC side, HP is considering a “full or partial separation of PSG from HP through a
spin-off or other transaction.” While HP did not explicitly state the reasons for such a move in
the press release, DailyTech predicts that HP is simply not making enough money in the PC
hardware business.
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ARM Could Breathe New Life Into Laptops
A stagnant laptop market could be reinvigorated with the arrival of ARM (Advanced RISC Machine) processors, which will enable
lighter machines with all-day battery life, industry observers said.
Most laptops today use x86 processors from Intel and Advanced Micro Devices. But chips with ARM processors are smaller
and more power-efficient than X86 microprocessors, which should help laptop makers build tablet-like laptops with
touchscreens, analysts said. At the same time, however, ARM will face challenges trying to crack into a market where users
prize performance.
ARM is the first architecture with a good chance of breaking x86's stranglehold over PCs, analysts said. ARM processors will
be used in nearly a quarter of all PCs shipped worldwide by 2015, according to research firm IHS iSuppli. IDC predicts
a more modest 15 percent share by 2015.
ARM processors dominate in tablets and smartphones, but the arrival of Windows 8 on ARM will fuel interest for ARM for
laptops, said Matthew Wilkins, principal analyst at IHS iSuppli. Windows 8 will be available both on X86 and ARM processors,
whereas the most recent Windows versions have only been available for X86.
"New products will always attract attention. If ARM-based laptops can attract users from the [tablet], it might reinvigorate
interest in the PC market," Wilkins said.
ARM licenses processor designs to chip makers, and its latest Cortex-A15 processors are scheduled to appear in smartphones
and tablets next year. Texas Instruments, Nvidia and Qualcomm have expressed interest in building ARM-based chips
for laptops. No top PC maker has announced an ARM laptop yet.
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Apple declares war on Adobe
In the past, Apple has publicly derided Flash and suggested that the platform is in decline. iOS has not supported
Flash since its inception, so it’s not surprising that Lion — which pushes the Mac OS closer to iOS — offers less
support for Adobe.
It’s also possible that Adobe simply hasn’t caught its products up to speed with the changes in the Lion OS yet.
Anytime a new OS is released, software developers have access to beta versions of the OS to get their software in
order, and Adobe is no different. Still, the sheer amount of issues related to Adobe’s products, the history of the two
companies, and the fact that many users will be affected makes this significant.
Just a few years ago, Apple and Adobe had a close relationship. So close, in fact, that it would be unheard of for a
new version of the Mac OS to break a feature in Photoshop, one of the most popular Adobe products.
On top of hardware acceleration issues, Adobe listed other Lion-specific problems with Acrobat,
Dreamweaver, Fireworks, Flash Builder, Flash Catalyst, Illustrator, Lightroom, Photoshop, and Premiere
Pro.
In some cases, older programs do not work at all. Adobe lists non-current versions of Flash Builder and Flash
Catalyst as programs that “will not work on Mac OS X 10.7.” Abobe said it “does not intend to update” these
products. That could definitely cause developers trouble if they upgrade to Lion while still using older versions of
these programs.
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JAY’S TOP 5
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SOCIALMEDIA
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The Morton's Phenomenon
http://www.youtube.com/watch?v=Su4UlrXEOSQ
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Trial by FAIL: Five social media case studies worth learning from
http://www.thesocialpath.com/2011/05/trial-by-fail-five-social-media-case-studies-worth-learning-from.html
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GEEKLOVE
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http://www.thinkwithportals.com/media_14.php
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http://www.youtube.com/watch?v=o8SdYz7cq04
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CREATIVEPRINT
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Peugeot Airbag Ad
http://www.youtube.com/watch?v=KEGpYJWDBE0
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Volkswagen Test Drive
http://www.youtube.com/watch?v=FhbkqFdKnP8
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Reporters Without Borders
http://www.youtube.com/watch?v=mx48zKeJxlQ
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Pizza Friday is Numantra’s weekly venue for reviewing the
latest news, innovations and accomplishments taking place in our industry and the world at large.
Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an
impact in today’s marketplace.
So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing
braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.
Find out what Numantra can do for you.
Visit numantra.com for more information.