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Brand Republic

Google steps up Apple rivalry with launch of Google Music service

Google has launched a music store and locker to rival Apple's iTunes, with three of

the four major record labels signed up.

Google Music, which was unveiled in the US last night, offers 13 million tracks.

Universal Music, EMI and Sony have signed up, with only Warner Music not participating,

meaning tracks from artists such as Led Zeppelin and The Doors will be absent. A number

of independent labels including Warp Records and Matador Records have also signed up

to the service.

Google Music is currently only accessible through a web browser music.google.com/about/

and will later be integrated with Android Market, the company's smartphone app store.

The service also enables users to store up to 20,000 songs in the cloud, so they can

stream their music collection to multiple devices.


New York TimesGoogle's Lab of Wildest Dreams

In a top-secret lab in an undisclosed Bay Area location where robots run free, the future is being imagined.

It's a place where your refrigerator could be connected to the Internet, so it could order groceries when

they ran low. Your dinner plate could post to a social network what you're eating. Your robot could go to the

office while you stay home in your pajamas. And you could, perhaps, take an elevator to outer space.

These are just a few of the dreams being chased at Google X, the clandestine lab where Google is tackling

a list of 100 shoot-for-the-stars ideas. In interviews, a dozen people discussed the list; some work at the

lab or elsewhere at Google, and some have been briefed on the project. But none would speak for

attribution because Google is so secretive about the effort that many employees do not even know the lab

exists.

Although most of the ideas on the list are in the conceptual stage, nowhere near reality, two people briefed

on the project said one product would be released by the end of the year, although they would not say

what it was.


AdageWhy Your Personal Data Is The New Oil

A New Generation of Brokerages Will Let People Sell Their Own Personal Data

It may or may not surprise you to learn that a small group of people, and the interests they represent,

collectively know more about you and your personal digital vapor trail than you do. They're top executives

from global banking and telecom companies, professors from top-tier universities, as well as members of

the Federal Communications Commission. They are human factors experts who are working in personal

data manipulation and storage, geo-location services and cloud systems design. They are working

together, right now, to chart the trajectory of your digital future.

What they're trying to sort out is a concept called Federated Identity. It's the holy grail of single sign-on

meets location-relevancy-targeting, via mobile. One button access to profile, credentials and purchase,

wherever, whenever. No more screen names, no more unique passwords. Digital life would become a

frictionless, breezy stroll through an unending landscape of pinpoint relevancy and personalization.

Services like Reputation.com are already running with over a million users, who use the service to actively

manage and control the personal data about themselves already online. A new service, debuting later this

year - Personal.com - will be the first true personal data vault and brokerage service ever launched. In the

Personal.com model, users subscribe and then compartmentalize their personal data into "gems" - little

data nuggets of specific dimensions which they can then control access to on a case by case basis


BNET: BofA turns to Facebook to win back publicBank of America has a reputation problem the way Bernie Madoff does, in the

sense that the injury was entirely self-inflicted. Whether robosigning illegal or

questionable mortgage foreclosures, performing so poorly that Warren Buffett

dumped his holdings in the company in February (before recently investing $5

billion again in a deal too good to pass up), charging consumers a $5 monthly fee

to use their debit cards, or turning to a hefty federal bailout to get themselves out

of the trouble they themselves created, BofA should have found it difficult to make

itself look worse.

However, difficult is not the same as impossible. BofA has decided to redeem

itself through the power of Facebook. It has been running ads asking people to

agree that "community is important in America." However, the ads don't show the

name of the company, even though clicking like supports "an official Bank of

America Facebook page." Yup, BofA has just invented robo-liking


AdageWalmart Brings Bricks and Mortar to Battle with Amazon

Focus on e-commerce will include apps, employee incentives for online sales and its own version

of Prime

Walmart competes with almost everyone in retail, but increasingly suppliers see the giant focused on a

new and, to some, surprising rival: Amazon.

Walmart, struggling to eke out even single-digit same-store sales in the U.S., could use a bigger dose of

what gave Amazon 44% top-line growth last quarter. But Walmart is also playing defense against Amazon's

increasingly aggressive moves into packaged goods. And e-commerce supports broader strategies for the

Bentonville behemoth as it looks to boost its presence in urban markets, take another stab at reaching

upscale consumers and build more small stores.

That has put Earth's largest retailer and Earth's largest online retailer on a collision course for what could

be the retail battle of the decade.

While Walmart may be 10 times Amazon's size in overall sales, it has only about a tenth as much in online

sales, making Walmart a distant also-ran online, even in staples like shampoo and diapers. Amazon's

acquisition last year of Quidsi and its Diapers.com and Soap.com sites made those core Walmart

categories one of the e-commerce giant's biggest strategic priorities.


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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

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