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IN THE NEWS


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ADAGECreepy? Annoying? Or Creepy and Annoying? The Thinking Behind Modernista's Baffling Palm Pre Ads

Gary Koepke, co-founder and executive creative director at Modernista, loves that you're creeped out by his ads for Sprint's Palm Pre.

In the past few weeks, the Boston-based ad shop's TV spots have been unsettling potential consumers. The campaign features actress Tamara Hope speaking directly to the camera in near-robotic tones and sharing strange observations about traffic lights, jugglers and reincarnation.

The ads have prompted a blogger outcry that's already yielded one popular YouTube parody and an exorcism-themed sketch on G4's "Attack of the Show," with a fair helping of Tweets to boot. (Sample tweets: @hardheadedwoman "Palm Pre commercial -- annoying, creepy or annoying and creepy?"; @brekee "Why is the Palm Pre lady so creepy?"; and @maggieallyse "Those creepy palm pre commercials make me NOT want to buy it."

http://www.youtube.com/watch?v=q3OfYkJbyLw&feature=related



ADAGEBest Buy's Augmented-Reality Ad Dazzles, but Does It Work? Q&A: Retailer's Spencer Knisely on the 3-D Toshiba Laptop in This Week's Sunday Circular

Best Buy got props on Sunday when its weekly supplement came equipped with a 3-D notebook computer -- that is, if you had a webcam and held the circular up to it, you'd see a 3-D image of a Toshiba laptop, thanks to the technology known as augmented reality.

Augmented reality has garnered more than its share of enthusiasm from early adopters and tech geeks, but its marketing value is yet to be determined. Is it a passing fad or truly useful in creating richer digital-marketing experiences? In Best Buy's case, the weekly insert was sent to its normal circulation of 43 million and, on Sunday, about 6,500 tried it out -- more than double the company's expectations. Still, it's a small number and may temper other marketers' augmented-reality expectations. We talked to Spencer Knisely, director-brand identity, print and design at Best Buy, who shared early results and promised this wouldn't be the last we'd see of AR at Best Buy


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Social Networking



Using the iPhone's GPS technology, this app lets users geo-tag their favorite spots within the tags priceless, dining, shopping, entertainment and other, and share their picks with their friends and family. Users can then view a map of their area embedded with tags of their network's picks.

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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.

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