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Insights in human behavior that lead to puzzling creative, perplexing print, and brand launching hijinx. Yeah, it's that kinda Friday. The Pizza kind.

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THE NEWS

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MASHABLE: Hulu Plus Is Set To Hit A Million Paid SubscribersAmid continued rumors that Hulu is considering a sale to Google, Yahoo or Microsoft,

Hulu CEO Jason Kilar has revealed some eye-opening second-quarter statistics. The

company, it seems, has never looked healthier.

Hulu Plus, Hulu's premium all-you-can-eat video offering, is fast-approaching 1

million subscribers; it currently has upward of 875,000 paid subscribers and will pass

the milestone before the end of the summer, Kilar says in a blog post.

"We added more paying subscribers in June than we did in April and May combined,"

he says.

Hulu Plus has a combined installed base of more than 100 million users across its

mobile, consoles and connected TV apps. "Expect that number to grow aggressively

over the balance of 2011," Kilar says.

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INSIGHTS

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http://www.youtube.com/watch?v=_cze-s3H5Cg

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ONLINE VIDEO

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http://www.youtube.com/perrier

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CREATIVEPRINT

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INNOVATION

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INTERACTIVEPRINT

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SOCIAL MEDIA

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http://apps.facebook.com/supercivicquest/

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To recruit new visitors to Bonniers Konsthall, an art gallery in Stockholm that shows contemporary art, installations and

performance art, DDB Stockholm has been sending out invitations with a non-traditional difference. The tickets say that the

addressee isn't invited, but instead they are welcome to pass the invitation to someone else who might be interested.

1900 'non personal' tickets have been sent out, and others can sign up to receive them via Facebook by joining the group

'Bonniers Konsthall is not for me'.

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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world.  It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace. 

So we got together for a lot of serendipitous reasons and formed Numantra.  Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.

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INNOVATION