pizza friday 185

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THE NEWS

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New York TimesTracking Your Car's Performance (or Lack of It) by Phone

As a kid, I spent hours poring over my dad's Road & Track magazines, memorizing

performance statistics and fantasizing about Porsche Turbos.

I haven't yet managed to procure a Turbo, but high-performance autos remain a preoccupation, as

do apps that cater to the part of me that can't drive 55.

The best one on my list is Dynolicious($13), which measures your car's horsepower, speed and

braking power, among other things, and lets you share those statistics with like-minded people.

Yes, it is about as practical as a pint of octane boost or a pair of fuzzy dice. But for anyone who

doesn't mind occasionally treading on the red line, this app is worth buying.

And if $13 is too high, you can essentially get the same app for $5 - although with a liberal dose of

advertising - with Bosch Light 'Em Up Dyno Iridium. It is produced by the creator of Dynolicious, and

the only significant difference between the apps is the Bosch branding in the cheaper app. A free

trial version of the Bosch app, Light 'Em Up Dyno, is also available.

numantra.com214.635.2300


http://www.youtube.com/playlist?list=PL27D1C31944A46E15

MIKE’STOP 5




OUT-OF-HOME


Japanese agency Tugboat turned subway handrails into lightsabers in a clever stunt to promote the release of the Star Wars boxset on Blu-Ray DVD last month. The campaign, for 20th Century Fox Home Entertainment, was accompanied by posters also advertising the movie's worldwide release - and is rumored to have found approval with George Lucas himself.


ZOMBIES


http://www.westlakehardware.com/specialties/zombies




ONLINE VIDEO


Goodby Silverstein & Partners,

along with Motion Theory and

director Adam Sadowsky of Synn

Labs are introducing the new 2012

Chevy Sonic with a high-flying

stunt. A Chevy Sonic is balanced

on top of a 90-foot structure built

out of shipping containers. Every

person that clicks will push the car

closer to the edge. One final click

will eventually make it go over,

where it will get caught by bungee

cables attached to a hydraulic

crane, creating a social media-

powered bungee jumping car.

A large finger pointer that acts like

a cursor is also positioned on the

site. It lights up as fans click and

puts in motion the gear system

which inches the car forward.

Cameras placed around the tower

will transmit the live action on

LetsDoThis.com.

http://letsdothis.com/




INTEGRATEDMARKETING


http://buddymedia.com

http://buddymedia.com/

http://buddymedia.com/


SOCIAL MEDIA


http://www.facebook.com/MINIUSA?sk=app_195719237163312




http://www.facebook.com/letsnotdolunch




OUT-OF-HOME


INNOVATION


Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.


http://adage.com/article/viral-video-charts/google-beats-microsoft-video-battle-email/229215/



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