pizza friday 223

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Indy 500 Launches Campaign That Utilizes Users' Instagram Photos

Fears that Instagram photos will be used in brand marketing will be realized Wednesday

when social-media-management company Venueseen opens its application programming

interface (API) for an Indy 500 marketing campaign.

The move will afford brands the ability to take user-uploaded Instagram photos and use

them in a variety of marketing channels without user consent.

"The C-suite doesn't care about likes and comments; they want to see how social content

can be monetized," Venuessen CEO Brian Zuercher said in a statement. "Now, [brands] can

'unlock' amazing Instagram photos and showcase them on their own websites or other

campaign channels."

For this specific campaign, the Indianapolis Motor Speedway plans to use geotags to plot

Instagram photos with the #Indy500orBust hashtag on an interactive map. Fans can also

win a VIP race experience by posting their photos on Instagram, Mr. Zuercher said.



Myspace opens redesigned site to the publicMyspace has opened up its completely redesigned website to the public, allowing anyone to

sign-up for an account, create a new profile and start experimenting with the updated social

networking service.

The new version of Myspace has been available as a beta for some time now, however only

users who requested early access have been given permission to create an account and start

using all of the new features.

The full public access was spotted earlier today by The Verge. Although it's unclear exactly

when the change went live, it likely coincided with the release of Justin Timberlake's new

single, Suit & Tie, which was released on the social network for streaming earlier this week.

It's important to note that at the moment, the old version of Myspace is still available through

the company's primary URL, myspace.com, emphasizing that the firm hasn't chosen to replace

its previous incarnation completely just yet.



Nudists Seek Corporate Sponsor Looking for Greater ExposureThe Word Naked Is Hot in Advertising; Synergy With Sunscreens, Natural Foods?

The nation's largest nudist association, The American Association for Nude Recreation, is looking for

corporate sponsors, and leaders think this might be their moment in the sun. Now that the organic food

movement has given the word naked a wholesome new meaning-suggesting natural and free of

preservatives-the word is popping up in all kinds of product names: Naked Pizza, Bear Naked granola,

the Naked Grape Chardonnay and more than one naked lager.

Since October, the group has sent about 100 query letters. They have written to the makers of "naked"

products and to companies selling items their members use a lot, such as Hawaiian Tropic and

BullFrog sunscreens. And they have also targeted companies they think should be interested because

their advertising has gone au naturel in a fun or artful way. Those include Geico, Nike,NKE +1.04%

Reebok, Dove and Delta Faucet.

"We're hoping we'll give the association greater exposure," says the association's Executive Director

Jim Smock, adding a difficult to believe, "no pun intended."

The response has been skimpy. So far, he has received three letters of regret, and a case of E. & J.

Gallo Winery's Naked Grape wine.



American Airlines Repaints Its Planes-to Much CarpingThe downside of creating a classic brand image is that you can never change it without killing a classic

brand image. And thereby poking the Internet anger gods.

On Thursday morning, American Airlines (AAMRQ) did both when it unveiled a flashy new paint job for its

fleet of aircraft. The brazenly patriotic, hot-rod look supplants the airline's classic, mid-20th century design-

one that once called to mind the golden era of flight but has more recently come to symbolize an industry

struggling to adapt. Goodbye to The Aviator. Welcome to Team America: World Police.

Gone is the "Silver Bird" livery introduced in 1967 (below), with its red, white, and blue stripes, the one-word

"AmericanAirlines" printed, in Helvetica type, across a polished aluminum fuselage, and the "AA" logo with a

deco eagle conceived by the design team of Lella and Massimo Vignelli. The "New American" look will

feature a one-word "American" in giant letters next to a new, offset logo, with an American-flag-draped tail.

Responses have ranged from baffled to withering. Courtesy of Twitter:

"Pity - @AmericanAir trashes a classic modernist icon logo - and 'fixes' the only thing that wasn't broken

about that wretched airline" -Joel Spolsky, founder of Stack Overflow



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WHAT IS THE POPINATOR?


2012BEST AND WORST MOVIE POSTERS


The Worst: INTRUDERS

Placing the billing block square in the middle of Clive Owens' mouthless, eyeless face almost seems like an effort to mask the fairly awful Photoshop job.


The Best: WRECK-IT-RALPH

Simple and iconic, this teaser image for Disney's animated video game comedy is a knowing, affectionate homage to eight-bit video game glory.


The Worst: ALEX CROSS

This poster deserves a place on this list for bearing what is easily the worst tagline of the year: "Don't Ever Cross Alex Cross."


The Best: THIS IS 40

In perhaps the funniest poster of the year, a single image communicates everything you need to know about this relationship in writer/director Judd Apatow's follow-up to 'Knocked Up.'


The Worst: THE EXPENDABLES 2

How many tough guys can you pack on to a single poster, while still leaving room for an exploding airplane, fiery debris and a foreground of flames? Now you know.


The Best: SKYFALL

For a classic James Bond poster, all you really need is 007 in a sharp suit, a gun, some crosshairs, and you could call it day. But this -- not your typical Bond poster -- puts Daniel Craig smack in the middle of the action.


The Worst: FLIGHT

We're all for the innovative use of negative space, but this feels just plain lazy.


The Best: PROMETHEUS

The enigmatic theatrical poster for Ridley Scott's sci-fi horror prequel doesn't reveal a lot -- and doesn't have to -- evoking mystery, curiosity and something terrifying just beyond the darkness.


The Worst: JOURNEY 2: THE MYSTERIOUS ISLAND

Michael Caine. Riding a bumblebee. Chased giant birds. Let's just think about that for a moment. The look on Sir Michael's face sort of says it all.


The Best: THE PAPERBOY

This clean, handsomely designed retro one-sheet for Lee Daniels' controversial drama could hang with the best posters of yesteryear.


The Worst: MEN IN BLACK 3

This teaser gets points for trying something different, but ultimately suffers from a busy effect that makes Will Smith look, ironically, like an alien.


The Best: DJANGO UNCHAINED

This minimalist throwback for Quentin Tarantino's latest feature looks like it was recently unearthed after decades in the dusty closet of a grindhouse theater.


The Worst: STOLEN

Aside from the blatant effort -- from the font to the tagline -- to replicate the marketing of 'Taken,' the expression on Nicolas Cage's face looks like he's wearing a rubber Halloween mask of Nicolas Cage's face.


The Best: CASA DE MI PADRE

If Will Ferrell is starring in an all-Spanish western in the grand tradition of Mexican telenovelas, the poster better be just as awesome as that sounds. This poster, in all its aged tri-fold swagger, is triumphant.


The Worst: KILLING THEM SOFTLY

Helvetica! We're impressed with the size of Brad Pitt's weapon, but just a little bit overwhelmed by his font.


The Best: LOOPER

There's a simple elegance in the miror image of Joseph Gordon-Levitt and Bruce Willis, the opposing forces of past and future in this time-bending sci-fi thriller.



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WHAT IS THIS CAT MISSING?


Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.

pizza friday 223

Documents

greaterexposurethe word

new version of myspace

new profile

new features

amazing instagram photos

naked pizza

naked lager

marketing campaign