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SOCIAL MEDIA & MOBILE

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Facebook to Debut First TV Ad to Promote 'Home' for AndroidFacebook is making a big bet that people want to be surrounded by content from their friends each

and every time they look at their phones, and it's teeing up a marketing campaign that will include its

first-ever TV advertising.

With its new experience for Android, "Home," Facebook has introduced an appealing new mobile

canvas that could potentially cause its mobile revenue to soar -- if it can find a way to serve ads onto

the lock screens of people's phones without bothering them. And also if enough mobile consumers

want to be able to see a constantly updating stream of updates from their Facebook friends and to be

able to message anywhere on their phones with those friends (depicted by icons of their profiles

called "chatheads.")

CEO Mark Zuckerberg suggested that "Home" is a means of making Facebook more engrossing and

also referred to the size of the opportunity in terms of the captive audience available. He referenced a

statistic that the average mobile consumer looks at their lock screen 100 times per day.

(Click link below to view video.)

http://www.youtube.com/watch?feature=player_embedded&v=Lep_DSmSRwE



One Year Later, Half of Instagram's 100M Users Come From Android

Within a year after launching its Android app, nearly half of all Instagram’s user base comes from

the Google-powered operating system.

Instagram revealed this statistic in a blog post celebrating its one-year anniversary Wednesday. The

popular photo-filtering and -sharing app currently has 100 million monthly active users.

"Instagram for Android has helped make this community more global than ever," said Philip McAllister,

an Instagram engineer. "Major events such as Brazil’s Círio de Nazaré festival, the 85th birthday of

Thailand’s King Bhumibol, and a streak of severe thunderstorms throughout Malaysia have been

captured by Android Instagrammers and shared to global audiences like never before.“

Co-founder Kevin Systrom unveiled Instagram's long-awaited Android app at last year's South By

Southwest. The app, which officially debuted on April 3, 2012, saw over a million downloads in

less than a day.

http://www.youtube.com/watch?feature=player_embedded&v=Lep_DSmSRwE



Nokia Closes Shanghai Flagship Store, But Nobody Notices

On April 1, Nokia announced it's closing its flagship Nokia store in Shanghai, and this was no April Fools' joke.

It’s the latest in a series of shutdowns of the phone-maker’s failing retail storefronts. The Shanghai store was

its largest remaining shop.

Unfortunately for Nokia, not many people really noticed or cared that the shop is closing. The Nokia Flagship

Store SH account on Sina Weibo has had only 938 reposts of its “Goodbye Shanghai” post in the past three

days. Trending Weibo posts generally get tens of thousands of interactions. However, the account only had

4,251 fans.

The Nokia Shanghai store opened in 2007, one of about 10 worldwide. At that time, Nokia was still China’s top

phone-maker with its Symbian platform. Then Android and iOS happened. While Symbian still has a

surprisingly large user base in China, all the traction is behind Android. There will be an estimated 300 million

active Android users in China by the end of this year.

In contrast, Nokia’s stats for 2012 were disastrous in China, with sales down 79% throughout the year. Now

Nokia is pinning its hopes on the Windows Phone OS, but it’s growing slowly. Apple has three major stores in

Shanghai and has rapidly expanded to eight Apple Stores in four cities across mainland China.

http://mashable.com/2013/04/04/nokia-shanghai-store/



Twitter Music App is Launching Friday

Get ready to rock. Twitter is about to launch its long-rumored standalone music app Friday, according to a report.

The app's existence was rapidly becoming one of the worst-kept secrets in social media, especially after American Idol host Ryan Seacrest randomly tweeted about its existence earlier Thursday.

When we asked Twitter whether the app existed, they pointed us — rather meaningfully — to the We Are Hunted announcement. Now AllThingsD is reporting that the music app will launch Friday, citing sources familiar with the matter.

We Are Hunted focused on the top trending music on social media, and the Twitter Music app will likely do the same — plus suggest what other tunes you might like based on what you've listened to, and allow you to buy tracks via iTunes.

A streaming-only service, it will feature Soundcloud clips you can listen to from within the app and music videos from Vevo, according to AllThingsD. CNET previous reported that the app would be divided into four sections, including "#NowPlaying", and that a Twitter account would not be necessary to use it.

What we don't have a lot of details on is what platform the app is launching on. CNET's report said it would be iOS only; AllThingsD's sources don't specify.

http://mashable.com/2013/04/11/twitter-music-app-launch/



CollegeHumor Creates Breakout American Eagle Ad—For a Fake Product

This week's April Fool’s video from American Eagle Outfitters. The clip, produced by IAC's

CollegeHumor, showed real shoppers being ambushed by sales folks peddling spray-on skinny jeans.

That clip followed up on a bogus commercial for "skinny skinny" —i.e. jeans for people who think

jeggings are just too baggy.

Since CollegeHumor posted that video on Mar. 21, it generated 1.5 million views on YouTube and

other outlets, outdoing many of the site's originals by a wide margin. It was quickly highlighted on

NBC's The Today Show.

http://www.adweek.com/news/advertising-branding/collegehumor-creates-breakout-american-eagle-ad-fake-product-148395



ASKING FOR DIRECTIONShttp://www.youtube.com/watch?v=kE1H31FmHV4&list=PL5FD9E602B90506E2


WHAT’S NEW


Dos Equis Moves Cinco De Mayo to May 2

Is Cinco de Mayo falling on a Sunday really that bad a thing? After all, St. Paddy's Day did this year,

and we didn't count a discernible drop in drunken debauchery. Still, Dos Equis seems to think it's a

really bad thing, so it's enlisted "The Most Interesting Man in the World" to start a movement to switch

it to May 2, "Dos de Mayo.“

An online video asks fans to mobilize everyone they know to spread the word. The company is also

hosting a Dos de Mayo party in L.A., and fans have a chance to win a trip at this Maxim site.

http://adage.com/article/creativity-pick-of-the-day/dos-equis-moves-cinco-de-mayo-2/240714/



Pepsi Unveils First Bottle Redesign Since 1997

Previous Design New Design



Researchers Replace Passwords With Mind-Reading “Passthoughts”

Remembering the passwords for all your sites can get frustrating. There are only so many punctuation, number substitutes and uppercase variations you can recall, and writing them down for all to find is hardly an option.

Thanks to researchers at the UC Berkeley School of Information, you may not need to type those pesky passwords in the future. Instead, you'll only need to think them.

By measuring brainwaves with biosensor technology, researchers are able to replace passwords with "passthoughts" for computer authentication. A $100 headset wirelessly connects to a computer via Bluetooth, and the device's sensor rests against the user’s forehead, providing a electroencephalogram (EEG) signal from the brain.

In a series of tests, participants completed seven different mental tasks with the device, including imagining their finger moving up and down and choosing a personalized secret. Simple actions like focusing on breathing or on a thought for ten seconds resulted in successful authentication.

http://mashable.com/2013/04/09/passwords-thoughts/


SCOTTISH GOVERNMENT ENCOURAGES BOWEL CANCER TESTING WITH SONG ABOUT POO

http://mashable.com/2013/04/11/poo-song/


“FAIL!” OF THE WEEK


Fans Think Cher Died After Thatcher Hashtag TrendsNo, Cher fans, the singer and actress did not die. The Twitter hashtag “#nowthatchersdead” is meant to be read as “now Thatcher's dead” — not “now that Cher's dead.”

The hashtag sparked confusion and humor about Cher, the 66-year-old who has amassed 1.4 million Twitter followers with her quirky and sometimes non-sensical tweets (Mashable even included one of hers in its "50 Memorable Tweets of 2012" roundup):


Mad Sausage

http://www.youtube.com/watch?v=PNFfJJBwBjY


MARK’S “TWO THUMBS UP!”

OF THE WEEK


NEXT WEEK’ PIZZA FRIDAY PREVIEW...



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latest news, innovations and accomplishments taking place in our industry and the world at large.

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Find out what Numantra can do for you.

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