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THE NEWS

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Facebook Upgrades Premium Ads

Ads will start popping up on News Feeds and as you log out of the site, Facebook announced Wednesday.

Both Premium Ads and Sponsored Ads, which typically appear on the right side of pages, can now appear in the

News Feed -- both on the desktop and mobile version of Facebook. During testing in recent months, Hoefflinger

said ads appearing in the News Feed show a five-to-10-times higher click-through rate than other Facebook ads.

Until now, the ad unit had allowed marketers to create ads inviting users to do things such as Liking a brand page,

taking a poll or RSVPing to an event. 

Now the ads will be created from content posted organically to their brand pages. Advertisers can generate ads

based on various types of posts, such as status updates (text), photos, videos, links, questions and events .

Facebook also added “offers” as a new option, allowing companies to share discounts and promotions via Premium

Ads.

Log-out ads, or “stories” as Facebook prefers they be called, are one of four new “Premium” products for

advertisers that were announced at the Facebook Marketing Conference in New York. Some 37 million people in the

U.S. log out of Facebook each day, providing another way for users to reach a large audience as they exit the site. The

logout placement will be available starting in April.

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New From Twitter: More Ads on Your Phone

While the marketing world awaits Facebook's announcement on mobile ads, Twitter just beat

'em to it. The microblogging platform announced today that it's rolling out mobile ads on its

iPhone and Android apps. The move is key to boosting reach for Twitter's ads, which are now

mostly confined to its website.

Twitter says 55% of its monthly active users access the service through mobile phones,

meaning the small screen is key to reaching Twitter's audience.

Similar to the introduction of promoted tweets on Twitter.com last summer, the platform will

begin with a small group of users who will see promoted tweets from brands they follow

and then expand to include nonfollowers, according to Twitter spokesman Matt Graves.

The ads will initially appear only on Twitter's official mobile app -- not on the vibrant

ecosystem of third-party apps, such as UberSocial, TweetCaster and Echofon, also accessing

Twitter. Whether third-party apps should carry Twitter advertising has been a point of

contention.

http://adage.com/article/digital/twitter-ads-phone/232997/

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Controversy Brews Over Ads Promoting New Season of AMC's 'Mad Men'

Just weeks before the much-awaited return of AMC's "Mad Men," a promotional campaign

for the fifth season of the hit show about 1960's Madison Avenue is sparking controversy

as some folks say it evokes images from the Sept. 11, 2001 terrorist attacks.

In question is a minimalist image featured on billboards, on public telephone booths

and in subway stations. It depicts a man wearing a suit stenciled in black, as he falls

through the sky against a stark white background. Several family members of 9/11 victims

that for them, the image conjures the memory of people forced to jump out of the

crumbling, blazing Twin Towers more than 10 years ago.

AMC denies any link between its advertising and 9/11. In a statement, the network told

the New York Times: "The image of Don Draper tumbling through space has been used

since the show began in 2007 to represent a man whose life is in turmoil…”

http://i.imgur.com/H2xOB.png

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The ‘Mad Men’ Ad in Question:

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The Collapse of Print Advertising in 1 Graph

Print newspaper ads have fallen by two-thirds from $60

billion in the late-1990s to $20 billion in 2011.

You sometimes hear it said that newspapers are

dead. Now, $20 billion is the kind of "dead" most

people would trade their lives for.

So the reason newspapers are in trouble isn't

that they aren't making lots of money -- they still

are; advertising is a huge, huge business, as any

app developer will try to tell you -- but that their

business models and payroll depend on so

much more money. The U.S. newspaper industry

was built to support $50 billion to $60 billion in total

advertising with the kind of staffs that a $50 billion

industry can abide. The layoffs, buyouts, and

bankruptcies you hear about are the result of

this massive correction in the face of falling

revenue. The Internet took out print's knees in the

last decade -- not all print*, but a lot.

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$35 PC Sells Out in MinutesWant to get your hands on the $35 Raspberry Pi PC? You may have to wait a while.

The tiny Linux-based computer, created by the U.K.-based Raspberry Pi Foundation and distributed by Premier Farnell

and RS Components, went on sale Wednesday morning. Thousands of units were available, the companies say,

but they all got snatched up. The organizations are still accepting orders, but are not giving firm shipping dates.

Raspberry Pi, which is the size of a flash card, sports a Broadcom 700MHz ARM processor, 256 MB of RAM and

boots from an SD card running the Fedora version of Linux. There are two versions of the computer: The $35 Model B,

which was the first one produced, includes an Ethernet port and two USB ports, which the $25 Model A does not.

The bare-bones device, Raspberry Pi’s site explains, is aimed at software and hardware enthusiasts, teachers and

others who “want to build exciting things.”

Apparently, a lot of people fit that description. Although Raspberry Pi limited sales to one per person, the demand

was so strong that at press time Premier Farnell’s site wasn’t working.

Despite brisk sales, The Raspberry Pi Foundation isn’t looking to get rich selling the devices. It will only make a

“small profit” from each Raspberry Pi sold, which “we’ll be putting straight back into the charity,” according to its

website.

http://mashable.com/2012/02/29/raspberry-pi-sells-out/

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Sprite Launches New Global Campaign

Sprite is doubling down on basketball for its largest global effort yet.

The brand will launch a campaign and global contest tonight as part of NBA All-Star weekend. A TV

spot breaking tomorrow night shows Kobe Bryant and LeBron James preparing to jet around the

world to find undiscovered basketball talent in Sprite's "Uncontainable Game" campaign.

Bryant and James are coaches of "Team Intense" and "Team Sudden." Players can submit

videos of their "sudden" or "intense" moves online to be judged by a panel of experts. Ultimately, two

teams of 12 amateur players each will be selected to compete in the "Uncontainable Game" at

NBA All-Star 2013. Sprite plans to carry the program into at least 2014.

The campaign will run in 27 countries, making it the largest global campaign Sprite has ever

executed.

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http://www.youtube.com/watch?v=eMNTzAVmfA8&list=PL5FD9E602B90506E2&feature=plpp_play_all

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OUT-OF-HOME

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PRINT

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DIRECT MAIL

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INNOVATION

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Microsoft: Illumishare       

As part of Microsoft's TechForum, the marketer unveiled Illumishare, a jaw-dropping

technology that allows people to interact with physical objects remotely.

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FAIL! OF THE WEEK

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CREATIVE VIDEO

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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world.  It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace. 

So we got together for a lot of serendipitous reasons and formed Numantra.  Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.