Numantra’s creative department examines a powerful, time saving add-on to Photoshop that dramatically bumps up the quality of consumer generated photography. Check it out at

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IN THE NEWS

BrandWeek: Samsung Asks Fans to Create Pregame Super Bowl Spot Samsung Electronics America is flexing its status as provider of the Official HDTV of the NFL by inviting fans to share the rituals and experience of watching pro football through its new campaign, "That's How I See It."

Throughout the season, a mobile studio will tour NFL cities and stadiums-starting with New York on Sept. 4-to record fans talking about pregame rites and defining moments of their football watching history.

Beginning next month, visitors to Samsung.com/HowISeeIt can also create their own clips. From Nov. 20 through Jan. 4, select videos will be posted on NFL.com/SuperAd. Fans can vote for their favorite and one video will air as a commercial during NBC's pregame coverage of Super Bowl XLIII on Feb. 1.

The campaign will be supported by TV spots, created by Leo Burnett, Chicago, featuring characters like Ted, an 11-time fantasy football champ who watches games on three Samsung TVs at once. Another shows a father who shares a game day rite of passage by relinquishing the remote control to his son as they watch their favorite team together.

Samsung.com/HowISeeIt will also allow visitors to click on advice from celebrities and players about how to select an HDTV. Once they've made their choice, they can recruit figures like Regis Philbin, Alice Cooper or several NFL players to contact a spouse or friend with a prerecorded pitch about the virtues of a Samsung HDTV

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AdWeek: Sorkin Preps Facebook Film 'West Wing' creator to write script about the founders of the social networking site

Aaron Sorkin is about to get a whole lot of friends on Facebook. Sorkin, one of the town's biggest writers and TV producers, is in negotiations to write an untitled film project about the founders of the popular social networking site that Scott Rudin will produce for Columbia.

Sorkin broke the news on Facebook when he opened his own account.

"I understand there are a few other people using Facebook pages under my name -- which I find more flattering than creepy -- but this is me. I don't know how I can prove that but feel free to test me," he wrote before going on to talk about the movie project.

"I figured a good first step in my preparation would be finding out what Facebook is, so I've started this page. (Actually it was started by my researcher, Ian Reichbach, because my grandmother has more Internet savvy than I do and she's been dead for 33 years.)

ADAGEDespite Rising Costs, Burger King Adds to Value Menu Will Advertise New Items With 'Reverse Pickpocketer' Campaign

In the latest evidence that value menus are shifting across the fast-food category, Burger King is adding smaller, lower-cost items -- priced at $1.39. The new Burger King items -- the "Cheesy Bacon BK Wrapper" and the "Spicy Chicken BK Wrapper" -- are similar to those already on the menu at McDonald's, Wendy's, KFC and Taco Bell. The move comes as franchisees in the fast-food industry struggle to balance rising commodity costs with value menus, which often have items priced at or under $1.

Burger King will bolster the new products with TV spots that depict its King as a "reverse pickpocketer" who puts money back into consumers' wallets. Crispin Porter & Bogusky is the chain's agency.

"Unlike our competitors, Burger King Corp. is helping cash-strapped customers by adding to our BK Value Menu, not cutting back," said Russ Klein, Burger King's president-global strategy, marketing and innovation. "The new campaign showcases the additions to the BK Value Menu and emphasizes value with Burger King Corp.'s signature irreverent humor

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Innovation

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