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IN THE NEWS

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IN THE NEWS

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BrandWeek: Dunkin' Turns Ordering Coffee into Social Networking

Dunkin' Donuts is encouraging consumers to pick up something for their friends or coworkers on the next donut run. The coffee and baked goods chain this week kicked off "Dunkin' Run," an interactive website and iPhone application, which aims to make group orders easier and more fun.

Participating customers create a list of friends and colleagues who are alerted when the Dunkin' "runner" is heading to Dunkin' Donuts for coffee or pastries. These contacts can then put in an order, and the requests are flowed into a group checklist, which the Runner can print out and bring to the nearest Dunkin' Donuts location, or view on an iPhone. These contacts can also register on the site themselves to personalize a list of favorite items or track previous orders.

WALL STREET JOURNALAd Man Packs Star Power for UPS

Andy Azula is an advertising executive, not an actor, but his acting is what gets him recognized by strangers these days. He is the guy with the long, flowing hair who scribbles on a whiteboard in a series of popular TV commercials for United Parcel Service.

Now, Mr. Azula, creative director at the Martin Agency in Richmond, Va., has reached another rung on the ladder of cultural relevance: He is the butt of a parody of those ads by UPS's fiercest rival, FedEx.

Earlier this month, FedEx unveiled a splashy Web site, called brownbailout.com, in opposition to a proposed new federal law that would make it easier for the company's workers to unionize. FedEx argues the proposal would unfairly benefit unionized UPS, but UPS thinks the existing law favors FedEx

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Lexus Returns For More 'Web Therapy' Sessionsby Karl Greenberg, Yesterday, 5:51 PM

Lexus is launching season two of "Web Therapy," a short-form video series on Lexus' LStudio (www.LStudio.com), a broadband channel begun last September with an array of high-definition video entertainment, films, and information. It's also a site where one has to look hard to find Lexus branding and products.

The "Web Therapy" series, which stars a stable of "Friends" alumnae, is about a therapist -- loosely defined -- whose degree is in business administration and whose entire philosophy is that no therapy session should ever exceed three minutes. That, fortuitously, is about the length of each vignette.

Starring Lisa Kudrow as the pseudo-therapist, and well-known actors like Bob Balaban, Victor Garber, Courteney Cox and Alan Cumming as her clients, the show is a session-by-session dissection of Kudrow and clients, who get harried, disparaged, and demeaned by Kudrow's character, Fiona Wallace.

Robin Pisz, national interactive marketing manager for Lexus, tells Marketing Daily that the "Web Therapy" actors don't get scripts, only outlines, and they basically improvise each show.

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Cannes

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Beverage

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Automotive

Environment

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Interactive

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Electronic

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Remarkable

Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.

Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra

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Visit hire.numantra.com for more information.

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