PLAN DE LICEN

PLAN DE LICEN

INTRODUCERE.................................................................................................................2

CAPITOLUL 1 POLITICA PROMOTIONALA COMPONENTA FUNDAMENTAL A FIRMEI MODERNE

1.1Comunicarea promoional n marketing...................................................51.2 Structura activitii de marketing i mixul de marketing..........................81.3 Importana i rolul promovarii n economia contemporan....................14CAPITOLUL 2 PREZENTAREA COMPANIEI VODANONE

2.1Scurt istoric al firmei SC.Vodafone.SRL..................................................232.2 Brand-ul firmei Vodafone........................................................................282.2Stabilirea elementelor care individualizeaz cele mai importante mrci .............................................................................................................32CAPTOLUL 3 POLITICA PROMOTIONALA IN CADRUL FIRMEI SC VODAFONE SRL3.1Importanaa i rolul strategiei de pia n cadrul companiei Vodafone....363.2 Produsele i serviciile oferite pe piaa romneasca. Politicile promoionale ale firmei Vodafone.................................................................42

3.3Alte tehnici de promovare ale firmei SC Vodafone SRL.........................473.4 Analiza SWOT a firmei Vodafone...........................................................55

CONCLUZII......................................................................................................................59

BIBLIOGRAFIE................................................................................................................62