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PLAN DE LICEN
PLAN DE LICEN
INTRODUCERE.................................................................................................................2
CAPITOLUL 1 POLITICA PROMOTIONALA COMPONENTA FUNDAMENTAL A FIRMEI MODERNE
1.1Comunicarea promoional n marketing...................................................51.2 Structura activitii de marketing i mixul de marketing..........................81.3 Importana i rolul promovarii n economia contemporan....................14CAPITOLUL 2 PREZENTAREA COMPANIEI VODANONE
2.1Scurt istoric al firmei SC.Vodafone.SRL..................................................232.2 Brand-ul firmei Vodafone........................................................................282.2Stabilirea elementelor care individualizeaz cele mai importante mrci .............................................................................................................32CAPTOLUL 3 POLITICA PROMOTIONALA IN CADRUL FIRMEI SC VODAFONE SRL3.1Importanaa i rolul strategiei de pia n cadrul companiei Vodafone....363.2 Produsele i serviciile oferite pe piaa romneasca. Politicile promoionale ale firmei Vodafone.................................................................42
3.3Alte tehnici de promovare ale firmei SC Vodafone SRL.........................473.4 Analiza SWOT a firmei Vodafone...........................................................55
CONCLUZII......................................................................................................................59
BIBLIOGRAFIE................................................................................................................62