Transcript
Page 1: Pleasures eau fraiche case study

PLEASURES EAU FRAICHE

ON CAMPUS2013

Page 2: Pleasures eau fraiche case study

TO LAUNCH A NEW FRANGRANCE AND ENGAGE WITH FEMALE STUDENTS ON CAMPUS WE SPOILT THEM WITH MAKEOVERS,

PHOTOSHOOTS WITH GORGEOUS MALE MODELS & THE CHANCE TO LOCK THEIR LOVE.

OH, AND THEY WERE ABLE TO SAMPLE FRANGRANCES. OF COURSE.

Page 3: Pleasures eau fraiche case study

PREMARKTING DAY ON CAMPUS – SAMPLING OF FRAGRANCES AND INVITING FEMALE STUDENTS TO THE

FOLLOWING DAYS’ ACTIVATION

Page 4: Pleasures eau fraiche case study

ACTIVATION DAY1655 HAPPY FEMALE STUDENTS ENGAGED WITH AND EXPERIENCED

THE BRAND IN THE BEST WAY POSSIBLE

Page 5: Pleasures eau fraiche case study

LOCKING THEIR LOVE ON CAMPUS

Page 6: Pleasures eau fraiche case study

FIND MORE CASE STUDIES AT WWW.STUDENTMARKETING.CO.ZA

CONTACT US:011 885 3918

[email protected]


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