Download - Pleasures eau fraiche case study
Transcript
PLEASURES EAU FRAICHE
ON CAMPUS2013
TO LAUNCH A NEW FRANGRANCE AND ENGAGE WITH FEMALE STUDENTS ON CAMPUS WE SPOILT THEM WITH MAKEOVERS,
PHOTOSHOOTS WITH GORGEOUS MALE MODELS & THE CHANCE TO LOCK THEIR LOVE.
OH, AND THEY WERE ABLE TO SAMPLE FRANGRANCES. OF COURSE.
PREMARKTING DAY ON CAMPUS – SAMPLING OF FRAGRANCES AND INVITING FEMALE STUDENTS TO THE
FOLLOWING DAYS’ ACTIVATION
ACTIVATION DAY1655 HAPPY FEMALE STUDENTS ENGAGED WITH AND EXPERIENCED
THE BRAND IN THE BEST WAY POSSIBLE
LOCKING THEIR LOVE ON CAMPUS
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