Pocono Pony Transit Advertising
2017 RATES AND INFORMATION
MAKE AN IMPACTON THE POCONOS.
Adding effective advertising to your marketing strategy is easy.Through the use of interior and exterior transit advertising, Monroe County Transportation Authority (MCTA) offers an ideal mass-reach medium for a low comparable cost to impact the Pocono Mountain’s consumers. Your message is delivered in a high-visibility format that can’t be ignored by the riders and the general public. With a fleet of more than 35 vehicles, your message will be viewed by residents and visitors alike throughout the Pocono Mountain region, reaching them at the perfect time; when consumers are out and about. Dominating the out-of-home media, transportation advertising has become a pinnacle tool in the marketing mix to increase branding and point-of-purchase advertising while staying within your budget.
Consumers don’t have to read a particular publication or tune in at a certain time to receive your message. The public encounters your message in a larger-than-life format while engaging in their everyday activities.
Consumers see bus advertising at the best possible time -- when they are out of their home, workplace, or school, and ready to respond.
In passing, at stops, or paused in traffi c, high-impact bus advertising is seen by passengers, pedestrians, bicyclists, and motorists alike. Unlike some ads, they are part of the physical environment and can’t be turned off or thrown out.
Transit advertising typically costs less than television, radio, newspaper or billboards. These low rates combined with high exposure create an even greater value for advertisers.
BENEFITSREACH
CONSUMERS BEST TIMING
CAPTIVE AUDIENCE
LOW RATES
KKPR PO Box 511 Milford, PA 18337 I 570.296.2333 I kkmpr.com 3
GET THE MOST BANG FOR YOUR BUCK.
MCTA hits core businesses. Ads are seen during prime hours.
Ads generate immediate attention.
Whether standing alone or reinforcing an overall advertising program, MCTA bus ads generate immediate recognition for businesses and products. Messagesare delivered to a broad audiencerepeatedly, consistently, and in alarger-than-life format—repetition that builds exceptional recall.
LOCATION EXPOSURE BRANDING
Throughout Monroe County and its adjacent counties, MCTA vehicles hit core business and commercial centers – including The Crossings Premium Outlets, Stroud Mall, East Stroudsburg University, Pocono Medical Center, Geisinger Medical Building, throughout Marshalls Creek Business District – and these are just a few of the key destinations on MCTA routes.
With service Monday through Saturday from morning through night, ads are seen non-stop during prime hours. No need to pay for overnight placement that few people see!
on the Shared Ride Routes
of all ages and demographics; Shared Ride
Program Buses skewed toward seniors
on the road daily; MON – SAT from 5:30 AM to 9:30 PM
Yearly average per vehicle
THE FACTS
More than 244,000 riderson the Fixed Route buses
BUS ROUTES
Over 65,000 ridersRIDERS
Over 35 vehiclesFLEET VEHICLES
30,000 milesMILEAGE
RidersDEMOGRAPHICS
KKPR PO Box 511 Milford, PA 18337 I 570.296.2333 I kkmpr.com 5
18 counties. 20 cities. 35 vehicles.
SHARED RIDE BUSES: This program is designed to help any
individual in Monroe County seeking access to
otherwise unavailable transportation. Shared
Ride service is available weekdays and goes
almost everywhere in Monroe County. These
buses typically follow the same routes as the
fi xed route buses and travel within a ¼ mile
outside of the route.
FIXED ROUTE BUSES: These buses cover the areas of
A. East Stroudsburg
B. Stroudsburg
C. Mount Pocono
D. Delaware Water Gap
E. Sun Valley/Eff ort
F. Scotrun
G. Tannersville
H. Bartonsville
I. Brodheadsville
J. Tobyhanna
K. Mt. Eff ort
L. Marshall’s Creek
M. Swiftwater
MARKET COVERAGE
Out of County Locations:MONDAY: ALLENTOWN
TUESDAY: WILKES-BARRE
WEDNESDAY: BETHLEHEM/EASTON
THURSDAY: SCRANTON
FIXED ROUTE MAPS
Allegheney / Rte 115
Colleen Dr & Pa 115
Rocky Mountain Dr & Pa 115
Jonas Rd & Pa 115
Mt. Eff ort / Martz / Rte 115
Arlene Dr & Pa 115
Pleasant Valley High School
Western Pocono Common Library
Village Edge Dr & US 209
Silver Valley Rd & Us 209
Monroe Plaza / Us 209
Wawa
Broadheadsville
US 209 & Neyhart Rd
Strawberry Hill Rd & Bus.Us 209
Village of Scoita / Us 209
Glendale Dr & Us 209
Chestnut-hill Diner / Us 209
Giant Supermarket / Rte 611
Martz Rd & Rimrick Rd
Shiff er Rd & Rimrick Rd
Possinger Rd & Rimrick Rd
Syndersville Diner / Us 209Drivers License Center / Manor Dr
Monroe County Prison & Pv ManorMamor Dr &
Ne Belmont Pk
Sun Valley VidToll Rd / Bluegrass Rd
Valley Rd & Merwinsburg Rd
Merwinsburg Rd / Rte 115
Kinsleys Shop Rite / Weir Lake Rd
West End Plaza / Us 209
Weir Lake Rd
ORANGE ROUTE
Strawberry Hill Rd & Bus.
Village of Scoita / Us 209
RED ROUTE
Giant Supermarket / Rte 611
PMC Immediate Care & Pa 611
Stroud Commons / Rte 611
Target & Pa 611
Radio Rd Best Buy & Pa 611
Stroud Mall / Burger King
Stroud M
all
Front E
ntrance
N 9th St / Chipperfi e
ld Sw
Aldi Market /
Rte 611
N 9th St / N 10th Sts Sw
N 9th / Main - St Johns Lc
Eagles Glen/ Us Bus 209
Weis Eagle Valley
N Courtland St / Rte 447
N Courtland St / Maple Ave
Crystal St - Dansbury Depot
Anomalink / S Kistler St
Anomalink St & North Green StN Courtland St / Lenox AveLenox Ave & Elizabeth St
Day St / Lenox Ave
Day St & Barnum St. -Sarp
Avon Ct / Day St
North Courtland St & Burson St
Smith / Normal Sts
Pocono Medical Center / E Brown St175 E Brown St
K-Mart / East
Stroudsburg
Walmart / Lincoln St
Lower Main & 4th St
Lower Main / 3rd
7th / Main StsMain St / 8 Th
KKPR PO Box 511 Milford, PA 18337 I 570.296.2333 I kkmpr.com 7
Fernwood Resort / Us 209
Lake of the Pines / Miccole Rd / Us 20
Portugal
Milford Rd / Pocono Palace
Super Foodtown Plaza / Us 209
Perkins / Saw Mill Furniture
Sellersville Rd / Us 209
Marshalls Creek P&r / PriceChopper - Us
Weis Marshalls Creek / Us 209
Ssa Offi ce / Us Bus 209
Joel Rd & Milford RdMilford Rd / Milford Manor
Milford Rd / Valhalla Dr
Milford Rd / Skyline Apts
Eagles Glen / Us Bus 209
Dwg Park And Ride / Pa Welcome Center
Broad Street / Shielding Way
Bryant / Park Sts
7th / Main St
Main St / 8th
N 5th & Phillips St
N 8th & Phillips St
Phillips St /
Lindberg Sts
N 9th / Main -
St Lukes C
c
N 9th St And
Chipperfi eld
Dr Nw
Aldi Market
/ Rte 211
N 9th / N 10th Sts
Nw Watergap Village / Us 209
Pa 447 / Mill Creek E
5th / Chipperfi eld Sts
Clearview Elementary
N 5th St / Oakwood AveStroud Township Vfd - Town Hall
Avenue C and N 5th St
Milford Rd
/ Pocono
Candle
Stroud Mall /
Burger King
Giant Supermarket / Rte 611
Rimrock Dr & Pa 611American Candle / Rte 611
Smugglers Cove - Bartonsville Ave & Pa 6
Fountain Court / Rte 611
Waner Rd & Pa 611
CareerLink / Rte 611
Pocono Ambulance / Rte 611
Weis Market Plaza Tannersville / Rte 611
K-Mart / Rte 940
Walmart Plaza / Rte 940
Bills Shop Rite Lower Parking Lot
Acorn Market / Rte 611
Folk Street / Martz / Rte 611
Belmont Knoll / Rte 611
Fairview Ave & Pa 611Limeklin / East Kinney
PMEast_S
MT Airy Resort And Casino / Woodland Rd
Mcta / Pa Rte 611
Crossings Outlet / Rte 611
Great Wolf Lodge/ Rte 611
Ncc Monroe Campus by Pocono Hall
YELLOW ROUTE
BLUE ROUTE
Monroe County Transit Authority I POCONO PONY I KKPR PO Box 511 Milford, PA 18337 I 570.296.2333 I kkmpr.com
BLUE ROUTE
Ad Sizes and PricingMonroe CountyKing (36x176)Queen (36x107)Tail (18x78)Kong (248x54)King Kong (Whole Side)Full Back (Fixed, Big Bus)Full Wrap (Fixed, Big Bus)Half Wrap (Fixed, Big Bus)Full Wrap (Shared, Smaller Bus)Half Wrap (Shared, Smaller Bus)
Monthly Cost*$525.00$450.00$225.00$800.00
$1,000.00$650.00
$1,400.00$1,000.00
$750.00$500.00
Protect your brand from unwanted placement in print or broadcast and make thousands of impressions per day with our county transportation wraps. Dramatically boost your brand visibility and name recognition by having your very own billboard on wheels...without paying billboard prices.
Opportunities are endless. Call us today to see how you can protect your brand.
570.296.2333
*Production and installation rates available and dependent on creative and length of contract.
KKPR PO Box 511 Milford, PA 18337 I 570.296.2333 I kkmpr.com 9
VALUE
ADVERTISING OPPORTUNITIES
ADDED VALUE
Exterior AdvertisingMCTA off ers exterior advertising on our entirefl eet of fi xed route and shared ride buses.Interior advertising is also available on selectvehicles. All rates are net, based on 4-weekshowing periods and do not include productionor ad design.
FREE RouteShout Text MessageFor a limited time, we will include a FREE RouteShout text message with your paid advertisement! Get 30 characters to tease a promotion or service for your business and direct consumers to your website, right from their cellphones. Ask us today how to add this into your overall marketing strategy and start driving consumers to your business.
ADVERTISING
TIPS
PRODUCTION REQUIREMENTS
PRODUCTION TIPS
Prepare Your Message For PrintThe preferred format to submit artwork is .pdf or .eps at 300dpi CMYK color mode with the following criteria:
• Outlined text, rasterize and fl atten images at 300dpi. NO camera phone images.• DO NOT include bleeds, crop marks, or multiple pages in .pdf fi les.• Additional acceptable fi les are: .indd, .ai, .tif, .jpg (CS4 or older for adobe fi les)• Please Note: Artwork created in another program and merely saved as one of these fi le extensions
does not guarantee acceptable artwork. Must include assets if a design fi le is submitted.
Helpful hints Use as few words as necessary anduse large type because somepeople will be reading your adfrom a distance or in motion.
Clearly convey what you want consumersto gain from your advertisement bydelivering a focused message based on your key point.
PRODUCTION
CONTACT US.Katrina Foster570.293.2333
We are en route to handle your advertising needs.