pocono pony transit advertising make an ... - go mcta.com

Pocono Pony Transit Advertising

2017 RATES AND INFORMATION

MAKE AN IMPACTON THE POCONOS.

Adding effective advertising to your marketing strategy is easy.Through the use of interior and exterior transit advertising, Monroe County Transportation Authority (MCTA) offers an ideal mass-reach medium for a low comparable cost to impact the Pocono Mountain’s consumers. Your message is delivered in a high-visibility format that can’t be ignored by the riders and the general public. With a fleet of more than 35 vehicles, your message will be viewed by residents and visitors alike throughout the Pocono Mountain region, reaching them at the perfect time; when consumers are out and about. Dominating the out-of-home media, transportation advertising has become a pinnacle tool in the marketing mix to increase branding and point-of-purchase advertising while staying within your budget.

Consumers don’t have to read a particular publication or tune in at a certain time to receive your message. The public encounters your message in a larger-than-life format while engaging in their everyday activities.

Consumers see bus advertising at the best possible time -- when they are out of their home, workplace, or school, and ready to respond.

In passing, at stops, or paused in traffi c, high-impact bus advertising is seen by passengers, pedestrians, bicyclists, and motorists alike. Unlike some ads, they are part of the physical environment and can’t be turned off or thrown out.

Transit advertising typically costs less than television, radio, newspaper or billboards. These low rates combined with high exposure create an even greater value for advertisers.

BENEFITSREACH

CONSUMERS BEST TIMING

CAPTIVE AUDIENCE

LOW RATES

KKPR PO Box 511 Milford, PA 18337 I 570.296.2333 I kkmpr.com 3

GET THE MOST BANG FOR YOUR BUCK.

MCTA hits core businesses. Ads are seen during prime hours.

Ads generate immediate attention.

Whether standing alone or reinforcing an overall advertising program, MCTA bus ads generate immediate recognition for businesses and products. Messagesare delivered to a broad audiencerepeatedly, consistently, and in alarger-than-life format—repetition that builds exceptional recall.

LOCATION EXPOSURE BRANDING

Throughout Monroe County and its adjacent counties, MCTA vehicles hit core business and commercial centers – including The Crossings Premium Outlets, Stroud Mall, East Stroudsburg University, Pocono Medical Center, Geisinger Medical Building, throughout Marshalls Creek Business District – and these are just a few of the key destinations on MCTA routes.

With service Monday through Saturday from morning through night, ads are seen non-stop during prime hours. No need to pay for overnight placement that few people see!

on the Shared Ride Routes

of all ages and demographics; Shared Ride

Program Buses skewed toward seniors

on the road daily; MON – SAT from 5:30 AM to 9:30 PM

Yearly average per vehicle

THE FACTS

More than 244,000 riderson the Fixed Route buses

BUS ROUTES

Over 65,000 ridersRIDERS

Over 35 vehiclesFLEET VEHICLES

30,000 milesMILEAGE

RidersDEMOGRAPHICS


18 counties. 20 cities. 35 vehicles.

SHARED RIDE BUSES: This program is designed to help any

individual in Monroe County seeking access to

otherwise unavailable transportation. Shared

Ride service is available weekdays and goes

almost everywhere in Monroe County. These

buses typically follow the same routes as the

fi xed route buses and travel within a ¼ mile

outside of the route.

FIXED ROUTE BUSES: These buses cover the areas of

A. East Stroudsburg

B. Stroudsburg

C. Mount Pocono

D. Delaware Water Gap

E. Sun Valley/Eff ort

F. Scotrun

G. Tannersville

H. Bartonsville

I. Brodheadsville

J. Tobyhanna

K. Mt. Eff ort

L. Marshall’s Creek

M. Swiftwater

MARKET COVERAGE

Out of County Locations:MONDAY: ALLENTOWN

TUESDAY: WILKES-BARRE

WEDNESDAY: BETHLEHEM/EASTON

THURSDAY: SCRANTON

FIXED ROUTE MAPS

Allegheney / Rte 115

Colleen Dr & Pa 115

Rocky Mountain Dr & Pa 115

Jonas Rd & Pa 115

Mt. Eff ort / Martz / Rte 115

Arlene Dr & Pa 115

Pleasant Valley High School

Western Pocono Common Library

Village Edge Dr & US 209

Silver Valley Rd & Us 209

Monroe Plaza / Us 209

Wawa

Broadheadsville

US 209 & Neyhart Rd

Strawberry Hill Rd & Bus.Us 209

Village of Scoita / Us 209

Glendale Dr & Us 209

Chestnut-hill Diner / Us 209

Giant Supermarket / Rte 611

Martz Rd & Rimrick Rd

Shiff er Rd & Rimrick Rd

Possinger Rd & Rimrick Rd

Syndersville Diner / Us 209Drivers License Center / Manor Dr

Monroe County Prison & Pv ManorMamor Dr &

Ne Belmont Pk

Sun Valley VidToll Rd / Bluegrass Rd

Valley Rd & Merwinsburg Rd

Merwinsburg Rd / Rte 115

Kinsleys Shop Rite / Weir Lake Rd

West End Plaza / Us 209

Weir Lake Rd

ORANGE ROUTE

Strawberry Hill Rd & Bus.

Village of Scoita / Us 209

RED ROUTE


PMC Immediate Care & Pa 611

Stroud Commons / Rte 611

Target & Pa 611

Radio Rd Best Buy & Pa 611

Stroud Mall / Burger King

Stroud M

all

Front E

ntrance

N 9th St / Chipperfi e

ld Sw

Aldi Market /

Rte 611

N 9th St / N 10th Sts Sw

N 9th / Main - St Johns Lc

Eagles Glen/ Us Bus 209

Weis Eagle Valley

N Courtland St / Rte 447

N Courtland St / Maple Ave

Crystal St - Dansbury Depot

Anomalink / S Kistler St

Anomalink St & North Green StN Courtland St / Lenox AveLenox Ave & Elizabeth St

Day St / Lenox Ave

Day St & Barnum St. -Sarp

Avon Ct / Day St

North Courtland St & Burson St

Smith / Normal Sts

Pocono Medical Center / E Brown St175 E Brown St

K-Mart / East

Stroudsburg

Walmart / Lincoln St

Lower Main & 4th St

Lower Main / 3rd

7th / Main StsMain St / 8 Th


Fernwood Resort / Us 209

Lake of the Pines / Miccole Rd / Us 20

Portugal

Milford Rd / Pocono Palace

Super Foodtown Plaza / Us 209

Perkins / Saw Mill Furniture

Sellersville Rd / Us 209

Marshalls Creek P&r / PriceChopper - Us

Weis Marshalls Creek / Us 209

Ssa Offi ce / Us Bus 209

Joel Rd & Milford RdMilford Rd / Milford Manor

Milford Rd / Valhalla Dr

Milford Rd / Skyline Apts

Eagles Glen / Us Bus 209

Dwg Park And Ride / Pa Welcome Center

Broad Street / Shielding Way

Bryant / Park Sts

7th / Main St

Main St / 8th

N 5th & Phillips St

N 8th & Phillips St

Phillips St /

Lindberg Sts

N 9th / Main -

St Lukes C

c

N 9th St And

Chipperfi eld

Dr Nw

Aldi Market

/ Rte 211

N 9th / N 10th Sts

Nw Watergap Village / Us 209

Pa 447 / Mill Creek E

5th / Chipperfi eld Sts

Clearview Elementary

N 5th St / Oakwood AveStroud Township Vfd - Town Hall

Avenue C and N 5th St

Milford Rd

/ Pocono

Candle

Stroud Mall /

Burger King


Rimrock Dr & Pa 611American Candle / Rte 611

Smugglers Cove - Bartonsville Ave & Pa 6

Fountain Court / Rte 611

Waner Rd & Pa 611

CareerLink / Rte 611

Pocono Ambulance / Rte 611

Weis Market Plaza Tannersville / Rte 611

K-Mart / Rte 940

Walmart Plaza / Rte 940

Bills Shop Rite Lower Parking Lot

Acorn Market / Rte 611

Folk Street / Martz / Rte 611

Belmont Knoll / Rte 611

Fairview Ave & Pa 611Limeklin / East Kinney

PMEast_S

MT Airy Resort And Casino / Woodland Rd

Mcta / Pa Rte 611

Crossings Outlet / Rte 611

Great Wolf Lodge/ Rte 611

Ncc Monroe Campus by Pocono Hall

YELLOW ROUTE

BLUE ROUTE

Monroe County Transit Authority I POCONO PONY I KKPR PO Box 511 Milford, PA 18337 I 570.296.2333 I kkmpr.com

BLUE ROUTE

Ad Sizes and PricingMonroe CountyKing (36x176)Queen (36x107)Tail (18x78)Kong (248x54)King Kong (Whole Side)Full Back (Fixed, Big Bus)Full Wrap (Fixed, Big Bus)Half Wrap (Fixed, Big Bus)Full Wrap (Shared, Smaller Bus)Half Wrap (Shared, Smaller Bus)

Monthly Cost*$525.00$450.00$225.00$800.00

$1,000.00$650.00

$1,400.00$1,000.00

$750.00$500.00

Protect your brand from unwanted placement in print or broadcast and make thousands of impressions per day with our county transportation wraps. Dramatically boost your brand visibility and name recognition by having your very own billboard on wheels...without paying billboard prices.

Opportunities are endless. Call us today to see how you can protect your brand.

570.296.2333

*Production and installation rates available and dependent on creative and length of contract.


VALUE

ADVERTISING OPPORTUNITIES

ADDED VALUE

Exterior AdvertisingMCTA off ers exterior advertising on our entirefl eet of fi xed route and shared ride buses.Interior advertising is also available on selectvehicles. All rates are net, based on 4-weekshowing periods and do not include productionor ad design.

FREE RouteShout Text MessageFor a limited time, we will include a FREE RouteShout text message with your paid advertisement! Get 30 characters to tease a promotion or service for your business and direct consumers to your website, right from their cellphones. Ask us today how to add this into your overall marketing strategy and start driving consumers to your business.

ADVERTISING

TIPS

PRODUCTION REQUIREMENTS

PRODUCTION TIPS

Prepare Your Message For PrintThe preferred format to submit artwork is .pdf or .eps at 300dpi CMYK color mode with the following criteria:

• Outlined text, rasterize and fl atten images at 300dpi. NO camera phone images.• DO NOT include bleeds, crop marks, or multiple pages in .pdf fi les.• Additional acceptable fi les are: .indd, .ai, .tif, .jpg (CS4 or older for adobe fi les)• Please Note: Artwork created in another program and merely saved as one of these fi le extensions

does not guarantee acceptable artwork. Must include assets if a design fi le is submitted.

Helpful hints Use as few words as necessary anduse large type because somepeople will be reading your adfrom a distance or in motion.

Clearly convey what you want consumersto gain from your advertisement bydelivering a focused message based on your key point.

PRODUCTION

CONTACT US.Katrina Foster570.293.2333

[email protected]

We are en route to handle your advertising needs.

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