Download - Podcasting 101
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Podcasting 101Turning Your Voice Into A Brand
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Joseph Palumbo
josephpalumbo.com
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PENCILS DOWN
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What is podcastingWhy is podcasting such an effective marketing toolHow to create your first podcastHow to publish your podcast
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Why should I listen to this guy?- Every Smart Audience
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Lessons Learned
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What is podcasting?
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Who has listened to a podcast?
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Podcasting is
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Internet Radio?
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Audio Blog Posts?
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Highly Indexable On-Demand
Easily Consumable
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Podcasts can be consumed actively or passively
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Passive Content Active Learning
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Gaining in popularity
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163% increase between 2006 to 2012
*Edison Research via Forbes Magazine
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49% of Americans know about podcasts
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43% of 2.6B downloads were from mobile devices
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So why is podcasting such an effective marketing tool?
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People like to be entertained
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Your expertise becomes your listeners ENTERTAINMENT
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Storytelling is a powerful way to communicate your value prop
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People like to learn more than they like to be taught
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Cult of Personality
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People who do it well
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Even big companies do it
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The Rackspace ProdCast
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Creating your first podcast
Planning
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Picking a show topic
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Old Logic:
Be an expert
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New Logic:
Become an expert
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Dont make a living on what you already know. Making a living on what you can learn.
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Simple
Find the core idea
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Unexpected
Grab peoples attention by surprising them
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Concrete
Make sure an idea can be grasped and remembered
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Credible
Make it believable
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Emotional
Help people see/feel the importance
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Stories
Empower people to use an idea through narrative
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Show Format- Monologue- Interview- Panel
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Show Scope- Specific Topic- Temporal
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Show Style- Scripted vs. Extemporaneous- Produced vs. Raw- Formal vs. Casual
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You should be able to list 10 episodes
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Creating your first podcast
Gear
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Quality Matters
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Quality Matters
but dont let it stop you
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Hardware
Microphones
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Whatever your budget spend the majority of it on your microphone(s)
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Condenser vs. Dynamic
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Condenser Microphones Less expensive More live than studio Pick up a lot of ambient noise
Dynamic Microphones More expensive Tighter studio sound Small recording range Require more gain (pre-amp)
Yeti BlueUSB Connection$120
Shure SM7BXLR Connection
$350
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Phantom Power?
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USB vs. XLR
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USB Microphones Plug and Play Digital to digital signals Require a mixer if you want to use
more than one
XLR Microphones Require a digital audio
interface to convert analog to digital
Support for more professional equipment
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Get a stand
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Connect you mic
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Computer vs. Digital Recorder
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XLR and Computers
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Digital Audio Workspaces
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GarageBand
Logic Pro XAudacity Adobe
AuditionAudio Hijack Pro
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My Studio aka Palumdog Millionaire $tudio
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Environment Matters
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EXCI
TEM
ENT
PLANNING RECORDING EDITING PUBLISHING
The Podcasting Triangle
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EXCI
TEM
ENT
PLANNING RECORDING EDITING PUBLISHING
The Podcasting Triangle
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Ive recorded. Now what?
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Ive recorded. Now what?
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Hosting
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LibsynPodOmatic
Soundcloud PODCASTS.com
Seriously Simple Podcasting Squarespace
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Publishing
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Beginner Mistakes
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Dont let your podcast run too long, always have a show plan
If youre interviewingSHUT UP Record one minutes of test audio before you start Have a backup recorder Be aware of ambient sound Prep your guests Listen to the entire recorded episode
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Podcasting Resources
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podcastalley.com podcastcastmethod.co podcast411.com Pat Flynns Tutorial - How to start a podcast
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Questions?