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How can brands and
businesses capitalize on
the Pokemon Go craze in an
effective manner?
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If I Were Marketing @
Any Business… How would I monetize Pokemon Go?
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15 Wild & Imaginative
Uses of Pokemon Go (Some obvious ones, some not so obvious)
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Use #1- Ecommerce Drop Point
E-commerce portals can set up drop points at
Pokestops. People can choose to get their
parcel delivered at Pokestop nearby. Thus they
can save on delivery cost and also get Pokeballs
and Pokemons.
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Use #2- Radio Stations
For promoting the radio station, the radio channel
can install speakers either at Pokestop (with
municipal permissions) or at another popular
location and set up an Incense. This Incense will
attract trainers, thus gathering a ready
audience listening to their radio channel while
catching Pokemons.
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Use #3- Pop-up Stores
Brands which operate through the pop-up store
model can use Incense or Lure near their pop-
up store to attract attention to it.
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Use #4- Leaflet/ Coupon
Distribution
Use the nearby Pokestops to hand out coupons/
leaflets of local eatery/store to people who
have come to catch Pokemons.
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Use #5- Event Promotion
Event companies can use Incense to attract
people to their event/activation/float van.
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Use #6- Fitness Apps
Fitness Apps can figure out how to connect to
Pokemon Go to log in the amount of walking the
player did, calories burnt etc. Since the use of
fitness apps, fitness bands, etc is extensive,
this is a natural extension of the app.
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Use #7- Large Dept Stores
Large stores can set up ‘Incense’ in those chosen
sections of their stores where they want more
people to visit. Example: set up an incense in the slow moving women’s bottom wear section
within your store.
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Use #8- ‘Pokestop Here’ Branded
Balloon
Create a huge branded balloon with the message ‘Pokestop Here’ and
tie it to a tree nearby. Let it float for all to see your brand.
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Read rest of the 15 ideas
@
http://ifiweremarketing.co
m/wild-and-imaginative-
uses-of-pokemon-go/
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Comments and Feedback Welcome!!
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