pokemon go 15 wild and imaginative uses for brands

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How can brands and

businesses capitalize on

the Pokemon Go craze in an

effective manner?

www.ifiweremarketing.com


If I Were Marketing @

Any Business… How would I monetize Pokemon Go?


15 Wild & Imaginative

Uses of Pokemon Go (Some obvious ones, some not so obvious)


Use #1- Ecommerce Drop Point

E-commerce portals can set up drop points at

Pokestops. People can choose to get their

parcel delivered at Pokestop nearby. Thus they

can save on delivery cost and also get Pokeballs

and Pokemons.


Use #2- Radio Stations

For promoting the radio station, the radio channel

can install speakers either at Pokestop (with

municipal permissions) or at another popular

location and set up an Incense. This Incense will

attract trainers, thus gathering a ready

audience listening to their radio channel while

catching Pokemons.


Use #3- Pop-up Stores

Brands which operate through the pop-up store

model can use Incense or Lure near their pop-

up store to attract attention to it.


Use #4- Leaflet/ Coupon

Distribution

Use the nearby Pokestops to hand out coupons/

leaflets of local eatery/store to people who

have come to catch Pokemons.


Use #5- Event Promotion

Event companies can use Incense to attract

people to their event/activation/float van.


Use #6- Fitness Apps

Fitness Apps can figure out how to connect to

Pokemon Go to log in the amount of walking the

player did, calories burnt etc. Since the use of

fitness apps, fitness bands, etc is extensive,

this is a natural extension of the app.


Use #7- Large Dept Stores

Large stores can set up ‘Incense’ in those chosen

sections of their stores where they want more

people to visit. Example: set up an incense in the slow moving women’s bottom wear section

within your store.


Use #8- ‘Pokestop Here’ Branded

Balloon

Create a huge branded balloon with the message ‘Pokestop Here’ and

tie it to a tree nearby. Let it float for all to see your brand.


Read rest of the 15 ideas

@

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