• Number of attendees 16,896
• Number of Countries 71• International Conference 996• Exhibitor Seminars 1,116
Attendee Statistics
Exhibitor Statistics
POST SHOW REPORT
• Number of Exhibitors 758• Number of Countries 45
17000
16000
15000
14000
13000
12000
11000
10000
9000 Year2013
(Thailand)2015
(Thailand)2012
(Indonesia)2014
(Indonesia)
11,087
13,371
13,762
16,896
Number of Attendees
Growth ofattendeessince 2013(Thailand): 26%
Top 10 International countries
Geographical Visitor Split
Total number of countries : 71
Job Position1. China 2. Malaysia 3. Singapore 4. Japan 5. Vietnam
6. India7. Indonesia8. Philippines9. Taiwan10. Cambodia
VisitorGeographical
International
29%
71%
Local
Board of Directors 5.1%
CEO / COO / President 7.7%
Senior Vice President/Managing Director 6.7%
Vice President /Director 7.5%
Manager with staff26.8%
Managerwithout staff
10.9%
Consultant5.1%
Other20.7%
Non-management9.6%
0
5
10
15
20
25
Con
sulti
ng –
Foo
d Sa
fety
, Qua
lity
and
Serv
ices
3.2
%
Con
sulti
ng –
Man
ufac
turin
g 3
.1 %
Con
sulti
ng –
Mar
ketin
g/ S
ales
4.1
%
Dist
ribut
or 1
8.2
%
Educ
atio
n/ Tr
aini
ng 2
.2 %
Food
Saf
ety,
Qua
lity
and
Serv
ice
4.2
%
Gov
ernm
ent/
Trad
e A
ssoc
iatio
n 3
.3 %
Inst
itute
/ Un
iver
sity
2.1
%
Man
ufac
ture
r : F
ood/
bev
erag
e pr
oduc
ts 2
2.9
%
Man
ufac
ture
r : In
gred
ient
s 12
.2 %
Mic
robi
olog
y 1
.4 %
Pack
agin
g &
pro
cess
ing
serv
ices
2.2
%
Pres
s 2.
6 %
Reta
iler
5.4
%
Rese
arch
/ Sc
ient
ific 2
.9 %
Oth
er 1
%
Company Type
0
5
10
15
20
Area of ResponsibilityC
onsu
lting
7.4
%
Dist
ribut
ion
15.
4 %
Educ
atio
n an
d tra
inin
g 6
.1 %
Engi
neer
ing
and
Plan
t man
agem
ent
3.6
%
Finan
ce 2
.7 %
Gen
eral
man
agem
ent
9.4
%
Hygi
ene
man
agem
ent a
nd sa
nita
tion
1.5
%
Lega
l/ Re
gula
tory
1.
5 %
Mar
ketin
g &
Sal
es 1
7.4
%
Prod
uctio
n (in
clud
ing
proc
essin
g) 5
.4 %
Purc
hasin
g (in
clud
ing
pack
agin
g) 5
.2 %
Qua
lity c
ontro
l 4.
3 %
Rese
arch
& D
evel
opm
ent
13.6
%
Oth
er 6
.5 %
VisitorJob Position
65%
74%53% are in Distribution, Marketing,
Purchasing and R&D
are decision maker
are fromDistributors
and F&Bmanufacturers
Baby Foods & Infant Formulae 2.5 %Bakery Products 7.9 %Beverages 9.5 %Cereals 3.3 %Confectionery 4.0 %Convenience Foods & Ready Meals 3.8 %Dairy Foods 5.4 %Desserts 3.5 %Fats & Spreads 2.6 %Fish Products 3.7 %Flavourings 5.7 %Food Supplements 8.2 %Fruit & Vegetable Products 4.3 %Functional & Health Foods 6.2 %Ice Cream 3.7 %Meat & Poultry Products 3.6 %Organic Foods 3.6 %Pharmaceuticals 3.0 %Pet Food & Feed 2.2 %Sauces & Seasonings 4.4 %Snack Foods 3.3 %Vegetarian Foods 1.7 %Other 3.9 %
Main Product of Interest
Authorize purchase24%
Specify need19%
Influence purchase23.2%
► More than € 1,000,000 4.2 %► € 250,000 – € 999,999 5.0 %► € 100,000 - € 249,999 5.0 %► € 50,000 - € 99,999 6.5 %► € 10,000 - € 49,999 9.8 %► € 5,000 - € 9,999 12.2 %► Less than € 5,000 16.8 %
Anti-Allergens 6.9 %Antioxidants 10.1 %Bone And Joint Health 4.5 %Cardiovascular Health 3.4 %Children's Health / Infant Nutrition 3.4 %Cognitive And Mental Function 2.4 %Digestive Health 4.4 %Energy and Endurance / Sports Nutrition 4.4 %Health Claims 8.2 %Immune Health 4.3 %Natural Functional Ingredients 10.1 %Probiotics and Prebiotics 3.5 %Salt, Fat, Sugar Reduction 5.9 %Weight Loss Management 3.9 %Packaging and Processing Innovation 7.2 %Beauty and Wellness 4.7 %Sustainability 3.4 %Formulation / Reformulation 5.3 %Clinical / Medical Nutrition 2.1 %Other 1.9 %
Main Ingredients of InterestAcidulants 1.3 %Amino Acids 2.5 %Antioxidants 3.3 %Bakery Products 3.6 %Batters/Breadings & Coatings 1.1 %Bifido Bacteria 0.8 %Bioactive Components 1.3 %Broths/Stocks/Bases & Bouillons 0.7 %Cereals 2.0 %Cheese Products 2.1 %Chocolate Products 2.2 %Cocoa Products 2.0 %Colours 2.8 %Confectionery Products 1.2 %Cosmoceuticals 1.2 %Dairy Products 2.7 %Egg Products 1.7 %Emulsifiers 2.5 %Encapsulated Ingredients 1.2 %Enzymes 1.9 %Essential Oil/Oleoresins 1.2 %Fat Replacers 1.2 %Fats 1.2 %Fibers/Dietary 1.6 %Fish & Sea Food Products 1.4 %Flavours & Aromas 3.1 %Functional Foods 2.9 %Fruit Products 1.8 %Gelling Agends and/or Gums 1.0 %Ginkgo Biloba Extract 0.6 %Ginseng 0.7 %GM Free Products 0.7 %Green Tea 1.6 %Gums 1.1 %Herbal Extracts 2.0 %Herbal Teas 1.1 %Herbs/Spices & Seasonings 1.4 %Hydrocolloids/Stabilisers & Gelling systems 1.1 %Lecithin 1.1 % Micronutrients 0.7 %Milk Products 2.0 %Minerals 1.1 %Natural Aromas 1.8 %Natural Colours 2.4 %Natural Flavours 2.6 %Natural Wood Sterols 0.4 %Nut Products 0.7 %Organic Ingredients 1.8 %Pasta Products 0.5 %Phospholipis 0.4 %Phytochemicals 0.6 %Plant Extracts 1.3 %Pre-biotics 1.2 %Pro-biotics 1.3 %Preservatives 1.4 %Proteins 1.5 %Salt Replacers 0.8 %Sauces/ketchup/dressings/mustards, etc. 0.9 %Seed Products 0.7 %Soya Products 1.3 %Starches & Derivatives 1.6 %Sugars/Sweeteners & Syrups 1.9 %Vegetable Products 1.1 %Vinegar 0.6 %Vitamins 2.1 %Yeast Products 1.5 %
Decision Making Power
Purchasing Responsibility
Visitor Business Challenges
Exhibitor Testimonials“Being a US-based company, CHS Processing & Food Ingredient (PFI) primary objective for being at Fi Asia 2015 is for customers in Asia to know who we are and what we do. We have a lot of set meetings during the event, but also meet customers we’ve never seen and who are interested in our soybean and other food ingredients. Fi Asia has always been a good show, it gives people the opportunity to see what’s out there and to improve their knowledge.”
“KH Roberts has been with Fi Asia for more than five years. It’s the most authoritative food ingredient show in Asia – the perfect event for meeting existing and potential customers. Fi Asia is professionally organised, starting with the pre-marketing, and it definitely attracts the right trade visitors. Increasing our brand awareness is important and leads to business potential for our flavour solutions after the show. We have already rebooked for Fi Asia 2016 (Jakarta) and Fi Asia 2017 (Bangkok).”
“Fi Asia 2015 is very professional and well organized. We bring our customers to enjoy the exhibition, and I also check out suppliers and our competitors. We plan as well to participate to FIA Bangkok 2017”
“This is my fifth or sixth visit to Fi Asia. I can see that the showing is continuing to grow and improve. The best thing about Fi Asia is that I can meet other food and beverage industry professionals from all over Asia in just one place. I can easily get a fair amount of information about the market and products.”
Visitor Testimonials
2016-2017Upcoming Exhibitions
►
►
►
►
►
►
Chandler Jay SivaRegional Sales Director Asia Pacific
Processing and Food IngredientsCHS
TAN Pok KiamGroup Business Manager
KH Roberts Group
Stephane ScheirlinckExport Manager
Aromatech Flavours Co., Ltd.
Piyush BargaliDeputy General Manager –Marketing
India Glycols Ltd.
Fi Asia 2016 21-23 September 2016 JI Expo, Indonesia
► Hi SEA 2016 6-8 April 2016 JI Expo, Indonesia
Fi Asia 2017 13-15 September 2017 BITEC, Bangkok Thailand
Highlight Activities:
SPECIAL THANKS TO ALL OUR MEDIA PARTNERS
1. CONFERENCE • F&B Secrets Behind Asean Trends by Asia Food and Beverage • Halal International Conference by The National Food Institute (NFI) • New Functional Ingredients for Healthy Living by Food Science and Technology Association of Thailand (FoSTAT) • Navigating the regulatory environment for health supplements in ASEAN by EAS Strategies Globally • Building a roadmap for Thailand Food Products into Halal Market (GCC/Indonesia) by The National Food Institute (NFI) • Thailand food value chain creation to Indonesia market by The National Food Institute (NFI) • Overview and Introduction of BAP by Thai Frozen Foods Association
5. Innovation Zone Discover an extensive selection of the most innovational products, showcased alongside insightful information.
2. Free Exhibitor Seminars
4. Discovery Tours Take a self-guided Discovery Tour. Simply follow the guided trail to find innovative suppliers with solutions in 4 areas. 1. Natural Colourings 2. New Source of Proteins 3. Infant Nutrition 4. Heart Health
3. Guided Ingredient Tours Daily tours where an expert will take you around the show floor to meet with exhibitors specialising in key areas 1. Free From 2. Substitution 3. Mobility 4. Beauty from within