the hotel show 2015 post show report
DESCRIPTION
100% hospitality for the global hotel, restaurant, cafe and foodservice industryTRANSCRIPT
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OFFIC
IAL P
OST S
HOW
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28-30 SEPTEMBER 2015DUBAI WORLD TRADE CENTRE
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100% HOSPITALITYfor the global hotel, restaurant, caf and foodservice industry
The Hotel Show Dubai reflects an exciting and progressive market. The new build pipeline across the Middle East and Africa creates ongoing demand for products and services, and this, together with the need to refurbish, refit and refresh existing properties, drives the need for global suppliers and brands.
It is no surprise that suppliers and brands selling to managers and owners from hotels, restaurants, resorts, leisure and entertainment facilities, cafes, bars and clubs see great opportunities for doing business and connecting in Dubai at the industrys largest event. Dubai is a world class destination, a world travel and trade hub, and not only sits at the heart of hospitality and tourism in the Middle East and Africa but is up there in the worlds top destinations.
16thedition
606exhibitors
visitors17,878
exhibiting countries
48
total attendance24,729
country pavilions
162015 OVERVIEW
TECHNOLOGY AND SECURITY
INTERIORS, LIGHTING AND DESIGN
OPERATING EQUIPMENT AND SUPPLIES
FACILITIES MANAGEMENT
HORECA AND FOODSERVICE
HOTEL BUILD
HOTEL SERVICES
KITCHENS AND BATHROOMS
RETAIL FRANCHISE
CLEANING AND LAUNDRY
EXHIBITOR PROFILES
more attendees than in 2014
39.1%
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VISITOR PROFILE
64%of visitors are key decision makers,
purchasers or buyerssourcing technology &
security products
23%
of visitors are sourcingnew suppliers
48%
sourcing interiors, lighting, design
products
31%
Good, interesting, best show around the world showcasing everything; lighting, interiors etc. Great to have a single platform for the entire hospitality industry. Helps to keep updated, get new ideas and find new innovations.
David Brown, General Manager Fraser Suites
US$1.6bn 109countries
value of orders placed by visitors
MAIN PRODUCTS VISITORS COME TO BUY (%)
Visitors came from
Retail franchise
HORECA & food services
Facilities management
Hotel build
Kitchens & bathrooms
Operating equipment & supplies
Hotel services
Technology/security
Interior, lighting, design
JOB FUNCTION (%)
This is my first visit to the show; we have hotel projects ongoing in South Africa and have found the products we came looking for. I have successfully sourced several companies and overall think the show is great.
Sadra Fateh, Managing director, Apravista Investment
GEO REGIONS (%)International
Middle East & Africa
86
14
PR & mediaFront office
FinanceSecurity
Retail and mallsReal estate
HousekeepingOperations & maintenance
Restaurants, cafes, bars, and nightclubsArchitecture
F&BFacilities management
Hotel and accommodationInterior design
22
344
55
68
1011
1315
16
913
17
17
19
31
1822
23
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Proud to confirm that this years event was by far the best exhibition of the year. With confirmed orders expected to top over US$12 million of new trade that was made possible very much because of the high quality of visitors in hospitality procurement and contracting. Great show, our 9th year and we will surely be back next year as well.
Wolfgang Douglas, CEO, Timberwolf LLC
The Hotel Show has presented us with an excellent opportunity to connect with top level professionals from the hospitality industry in the Middle East who have a real interest in Japan. Despite this being our first time at the show, we already have a number of potential business tie-ups lined up post-show. An absolute must for any organisation in the hospitality industry with links to the region.
Tak Ohta, Head of operations, Japan Leading-Edge Foundation
The Hotel Show has been an amazing event for Castello with over 50 prospective leads for hotels, safari lodges and international resorts with potential orders over US$10 million. We will definitely be back next year with a new range of product designs.
Laurie Clayden, CEO and designer, Castello Luxury Baths
US$89.9mworth of business deals generated as a result of the show
89% view the event as important
to help achieve their business objectives
of exhibitors re-booked onsite for 2016
46% over
68%suppliers exhibit
to generate new sales
67%suppliers exhibit to
increase awareness of their company in the region
The hotel show is a fabulous exhibition and we recommend it for any supplier looking for a high-quality platform in the GCC. It truly is the best way to get yourself out there. We have been participating for over 10 years now and it is the perfect format for meeting with solid buyers and creating long-term partnerships.
Ingrid & Isabelle, Ingrid Lesage Belgium
EXHIBITOR FEEDBACK
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MARKETING & PR THAT WORKS
TOTAL REACH ACROSS PR,
ADVERTISING, EMAIL MARKETING,
SMS, SOCIAL MEDIA AND WEB
204mTOTAL CAMPAIGN VALUE
82.9mUS$3.1m
BUILDING A GLOBAL COMMUNITYUP FROM 101m IN 2014
PR VALUE
PR REACH
UP FROM US$1.8m
IN 2014
US$3.7mThe Hotel Show has been an amazing event for Castello with over 50
prospective leads for hotels, safari lodges and international resorts with
potential orders over US$10 million. We will definitely be back next year
with a new range of product designs.
Laurie Clayden, CEO and Designer, Castello Luxury Baths
A GLOBAL PLATFORM
KNOWLEDGE AND INSIGHT
MORE THAN JUST AN EXHIBITION
Host to more than 16 country pavilions each year - The International Village takes up nearly 40% of the entire show providing the largest display of countries offering thousands of hospitality products.
Located across 3 halls, visitors are easily able to navigate their way around each country and supplier. With 58% of visitors attending The International Village to source new and innovative products from around the world including Turkey, China, Portugal, UK, France, Italy, Germany, Japan and many more.
Vision Conference
In 2015, the Vision Conference brought together over 135 global speakers and top international experts through an extensive programme of keynotes, panel discussions and presentations. Speakers from DCTCM, Nakheel, PwC Middle East, Deloitte, Kempinski Hotel, The Address Dubai Marina, Crowne Plaza, Emirates Green Building Council and many more leading companies spoke on a range of topics across three days.
TecSec Summit
New for 2015, the TecSec Summit brought together major technology companies, IT directors, owners and operators from leading hotel and restaurant brands to hear from the likes of Google, Cisco, Travelclick, Sabre, NEC, Crestron and many more. Attendees at the technology & security summit heard about the latest thinking, technology and experiences, and learnt how to adapt to the tech smart guest of today.
C O N F E R E N C E 2 0 1 5
Design Theatre
With sessions by leading architects and designers, attendees at the new Design Theatre discovered the latest trends, colours, collections and concepts in a theatre created by WT Project.
The Vision Conference always has excellent panelists. I was looking for security technology in the hospitality business and found it very informative and well organised.
Alfonso Del Corral, Vice President INHOCO
of visitors attend to source new international products and services
58%
total number of delegates
1,327
Design theatre sponsor
WTSTUDIO INTERIOR - ARCHITECTURE - URBANPLAN
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MARKETING & PR THAT WORKS
TOTAL REACH ACROSS PR,
ADVERTISING, EMAIL MARKETING,
SMS, SOCIAL MEDIA AND WEB
204mTOTAL CAMPAIGN VALUE
82.9mUS$3.1m
BUILDING A GLOBAL COMMUNITYUP FROM 101m IN 2014
PR VALUE
PR REACH
UP FROM US$1.8m
IN 2014
US$3.7mThe Hotel Show has been an amazing event for Castello with over 50
prospective leads for hotels, safari lodges and international resorts with
potential orders over US$10 million. We will definitely be back next year
with a new range of product designs.
Laurie Clayden, CEO and Designer, Castello Luxury Baths
The 4 week visitor campaign targeted 10,124 contacts across the GCC region to personally invite VIPs and key buyers to the show.
Telemarketing
PR and marketing summary
With 38 media partners supporting the 2015 event, The Hotel Show received extensive
international and regional coverage. With 5,021 print ads and comprehensive
digital marketing initiatives, the campaign reached an audience
in excess of 204m.
Marketing and PR campaign
With 159,000 visits, the website is one of the most efficient channels to reach a targeted audience, provide detailed information and support social media activity.
Online marketing
A comprehensive campaign to over 60,870 contacts in the UAE, before and during the show, increased awareness and visitor footfall to the show.
SMS
Over 15,000 personal invitations were sent by courier and post to all VIPs and key decision makers across the GCC region.
Direct mail
204m204m
US$3.7mTotal campagin value
82.9mPR reach
Total reach across pr, advertising, email marketing, SMS, social media and web
US$3.1mPR valueUS$3.1mPR value
NEW mobile app
In 2015 the show launched its first mobile app so attendees can keep up to date with the latest news, navigate the floor plan with ease, find exhibitors and schedule meetings.
BARS
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Partners
2015 PARTNERS AND SPONSORS
Sponsors
WTSTUDIO INTERIOR - ARCHITECTURE - URBANPLAN
Fair PointHotels & Home Furniture
Strategic Partner
HOTELSCAFES
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17-19 SEPTEMBER 2016DUBAI WORLD TRADE CENTRE
Sangeeta DhanakSales managerE: [email protected]: +971 4 445 3627M: +971 50 866 8365
Femi ItiolaSponsorship sales managerE: [email protected]: +971 4 445 3798M: +971 50 463 6040
Organised by
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