![Page 1: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/1.jpg)
![Page 2: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/2.jpg)
![Page 3: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/3.jpg)
![Page 4: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/4.jpg)
![Page 5: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/5.jpg)
![Page 6: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/6.jpg)
![Page 7: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/7.jpg)
Copy
right
©20
12 T
he N
ielse
n Co
mpa
ny. C
onfid
entia
l and
pro
prie
tary
.
7
THE UPSCALE POWER PLAY Upscale Hispanics will generate 37% of the Hispanic spending power in 2013, $500 Billion out of $1.3 Trillion.
© Nielsen 2013. Prepared by Nielsen for the use of the Association of Hispanic Advertising Agencies. This information may not be used for other purposes without written permission from Nielsen.
37%
![Page 8: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/8.jpg)
![Page 9: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/9.jpg)
![Page 10: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/10.jpg)
![Page 11: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/11.jpg)
![Page 12: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/12.jpg)
![Page 13: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/13.jpg)
![Page 14: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/14.jpg)
![Page 15: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/15.jpg)
![Page 16: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/16.jpg)
![Page 17: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/17.jpg)
![Page 18: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/18.jpg)
![Page 19: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/19.jpg)
![Page 20: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/20.jpg)
![Page 21: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/21.jpg)
![Page 22: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/22.jpg)
![Page 23: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/23.jpg)
![Page 24: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/24.jpg)
![Page 25: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/25.jpg)
![Page 26: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/26.jpg)
![Page 27: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/27.jpg)
![Page 28: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/28.jpg)
![Page 29: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/29.jpg)
![Page 30: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/30.jpg)
![Page 31: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/31.jpg)
![Page 32: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/32.jpg)
![Page 33: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/33.jpg)
![Page 34: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/34.jpg)
CONCLUSIONS & KEY IMPLICATIONS
![Page 35: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/35.jpg)
![Page 36: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/36.jpg)
Copy
right
©20
12 T
he N
ielse
n Co
mpa
ny. C
onfid
entia
l and
pro
prie
tary
.
36
KEY IMPLICATIONS
Marketers have a unique opportunity to identify the needs of an evolving Upscale Hispanic household:
• with an interest in building net worth,
• simplifying their lives,
• while benefiting from a bicultural lifestyle,
• streamlining their multi-generational responsibilities
• and enriching their American Dream.
Fast growing Latino Upscale segment reins nearly 40% of Hispanic Spending Power
![Page 37: PowerPoint Presentation · May 30th, 2013 . AN UNCOMMON SENSE OF CONSUMER'. CONTEXT Al-IAA expands its thought leadership platform well into 2014 with a series of studies to educate](https://reader036.vdocument.in/reader036/viewer/2022071218/6051434a01b53a213329bbed/html5/thumbnails/37.jpg)
THANK YOU
FOLLOW US ON TWITTER: @AHAA @NIELSEN IF YOU HAVE QUESTIONS – PLEASE CONTACT THE TEAM BEHIND THE STUDY THROUGH AHAA’S STAFF MEMBERS ONLY UPCOMING UPSCALE WEBINAR:
• Nielsen and AHAA will be sharing the complete Upscale study in an in-depth webinar in June -STAY TUNED
GRACIAS