SWOT Worksheet

Date:Product Name:Competitor Product Name:

STRENGTHSWEAKNESSES

Objectively describe the current strengths of the competing company or product (such as specific technology, completeness of product line, organizational strengths, position in the market, partnerships, etc.).

Objectively describe the current weaknesses of the competing company or product (such as business model, product offering, organizational weaknesses, etc.).

OPPORTUNITIESTHREATS

What strategies and future activities do the strengths enable for the competitor? How do those opportunities threaten your business?

What future problems will your competitor have due to weaknesses? What opportunities does that create for your business?

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