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CASESTUDY:PublicRelations

Thebrief:WorkingwithaleadingPRfirmforaninternationalindustryorganizationwhowerelaunchinganewtechnologybrandinmultipleinternationalgeographies.Thetaskwastousevideotoenhanceengagementwiththemediaandtofacilitateconsumeridentificationwiththenewmobiletechnologybrandincludingitspositivelifestyleimplications.

2NewMedium 2

Whatwedelivered:Wehiredtwoactorstobefilmedusingthetechnology'outandabout'inmultiplelocationstoillustratetheeasewithwhichthetechnologycanbeusedwhenmobile.Manycloseupshotsofthenewbrandlogowereincorporatedintothefootage,whichwaseditedintoasingle2‐minuteclipthatwasusedtoengagethemediawiththelaunch,thetechnologyandthenewbranding.Ourphotographeralsoattendedtocapturefurtherlifestyleimagesthatwereusedforthispurpose.Uneditedb‐rollfootagewasmadeavailableonlineforthebroadcastmediaasavideonewsreleasetoensurethatlifestyleimageswhichconsumerscouldeasilyidentifywithwereincludedintheirbroadcastreports.Aneditedversionoftheb‐rollwasalsostreamedonlineandusedtoengagewithjournalists.

ContactusW:www.newmedium.tv

T:02032834415

E:clients@newmedium.tv

A:NewMedium,3MoreLondonRiverside,London,SE12RE2RE2RE

NewMediumisaboutthepartnershipofprofessionalcommunicationsadvicewithvideoproductiontalentforjoinedupcreativedigitalcommunications.OurteamcombinestheyouthanddynamacismoftheYouTubegenerationwithexperiencednewsandbroadcastprofessionals